221: Death of the Instagram Influencer

This week I’m talking about the death of the business card and social media. What do you do when Instagram stops working for you? How do you manage when things change in the social media world?  

The Death of the Business Card 

I recently had new business cards printed up for those in-person events when people can’t see my name on the Zoom screen.  

There are other ways to share info. QR codes come to mind, and I was recently made aware that you can get a chip embedded in your hand that people can scan with their phone.  

No thank you! 

Business cards can be helpful when you are meeting people in a social or network setting. Hear the 3 ways I use them to connect and keep in touch.  

The Rise of the Product Drop 

Technology is changing how companies are launching all types of products. Artists should pay attention to this effective strategy.  

Using exclusivity to create demand is good news and good business for artists.  

Artists Tell Instagram ' Stop Tryin to be TikTok' 

Instagram creators are NOT happy. Over 300,000 people signed a petition complaining about the recent changes. Emphasizing video content instead of the graphics and photos that we all loved has created havoc for many artists and other businesses.   

The problem isn’t algorithm changes. The problem is relying on social media sites to reach your new and existing clients.  

I’ve been telling everyone who’ll listen to create your own platform (hello email list!) so you can always reach those who’ve raised their hand to get your info.  

Instagram Failing to Keep Up with TikTok 

Are you using Instagram less than you used to? The content I create is getting less engagement. Instagram is failing to make reels effective by punishing people for reposting the same content.  

I want you to use your creativity on your art, not creating social posts that few will see or spending hours on a video hoping it gets some traction.  

Find out what am doing instead.  

The Future of Marketing is Email, Not Social Media 

Tik Tok is taking over, and Instagram is no longer working. What am I recommending to my artist clients instead?  

Hear an excerpt from my upcoming book where I lay out the exact strategy that continues to work for me.  

Here’s what you need to know: email marketing is more effective than social media in almost every category!  

That’s why my book Artpreneur highlights time-tested principles to help you grow your art business.  

Don’t forget to preorder the Artpreneur Book and get the bonus right away!