241: Why Marketing and Mindset Trump Talent with Miriam Schulman

I’m sure you’ve seen less talented people rise to the top while those with the talent don’t. It’s baffling and might even seem unfair. But what if I tell you that it’s all in the marketing? 

In this episode, we discuss how marketing and mindset play important roles in your success, even more than talent. I talk about how famous artists (yes, even those from hundreds of years ago) utilized marketing to sell their art. And I even share personal stories where I saw and experienced how consistency led to better results than talent. 

“I do believe anyone can be an artist. However, you need to develop the right mindset and learn the skills and techniques to get the results you want.” - Miriam Schulman 

Why are marketing and mindset so important? Is talent still important? Here are the three thoughts I share that I want you to take home: 

• You need to learn marketing to be able to share and sell your art 
• Mindset is more important than marketing because marketing won’t work well without the right mindset behind it 
• Consistent effort over time trumps talent. All the time 

“If you want to think like a famous artist, marketing matters.” - Miriam Schulman 

I know it can be discouraging to see child prodigies paraded in the media or look at the works of the great masters and feel like we’ll never achieve what they did. I know that it can be baffling to see not-so-great art sell for a lot of money. But once you learn that it’s not just about the art, you can achieve your goal. Once you develop the mindset, learn the skills, and put in the effort, you’ll be able surprised by what you can achieve. 

Get Artpreneur: www.artpreneurbook.com 

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