242: What's Working Now with Social Media with Miriam Schulman

When I submitted the book proposal for Artpreneur, the most pushback I got was on why I didn’t include a chapter on social media. I wanted my book to be a classic, to still be relevant in five years, and social media is evolving so often that I knew adding it would be a mistake. Instead of just dropping the topic completely, I decided to dive deeper and make a stronger case for why social media isn’t as important as you might believe. 

The thing is, social media is no longer what it was. It’s constantly changing so the techniques that work now could no longer work in six months. The average engagement on some platforms is so low it’s not worth the time you need to put in to get those engagements. 

“Marketing and mindset trump talent.” - Miriam Schulman 

So how can you still use social media today so that it’s still worth your time and effort? Here are three topics I talk about more in this episode: 

• Secure earned media coverage to effectively expand your online presence. 
• Identify the most valuable social media platforms for your art and avoid the time wasters
• Use social media to build relationships and engage with your audience, rather than a substitute for traditional marketing 

“Traditional marketing trumps social media.” - Miriam Schulman 

I’m not going to tell you to stop using social media. It still has its place. But you can’t let it be your only platform and it’s better to explore methods and channels beyond social media.  

Message me on Instagram, DM me “Believe” and see for yourself how social media can be used to connect and you’ll receive the first chapter of my book Artpreneur for free. 

Get Artpreneur: www.artpreneurbook.com 

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