245: Think Like an Abundant Artist

One of the biggest concerns of artists is pricing. What is the value of my art? Am I selling too high? Will anyone pay for this? And a lot of times, artists sell their art too low. The problem is whenever art is priced too low, it rings alarm bells in buyer’s mind and makes them ask “What’s wrong with it? Why is it too low? Is this real?”

“Not all buyers are looking for what’s cheapest, or even what’s most popular. A conscious consumer may care more about a company’s alignment with their values.” - Miriam Schulman

People are willing to pay for art and the value they see in it. And for us to be comfortable with charging for our art, we need to have a mindset shift around pricing.

Here are some things you might be wondering:

• How to scale art and what sizes sell best?

• How did the pandemic and the recession affect art sales??

• Is it too late to start an art career?

When buyers buy art, they aren’t just paying for the piece. They are paying for the story, the fantasy, and the connection that comes with the piece. In fact, the recent global crises just further reminded people how much they want that escape and connection, and this is a good thing for artists. When you talk about your art, whether it’s on your website, in emails, or directly, in person, tell stories. Talk about your process, why you create art and the story behind each piece. Also, tell them stories of your past clients, and how they were able to connect with your art. You’ll never know which ones they’ll be able to connect with.

And never stop creating art. The world is always in need of more art.

Resources:

Free Ebook Artist Profit Plan: www.schulmanart.com/profit 

Free Masterclass www.schulmanart.com/sellmoreart 

Get my book Artpreneur: www.artpreneurbook.com

Get bonus goodies when you purchase Artpreneur: www.schulmanart.com/book

Get Chapter 1 for free by going to @SchulmanArt on Instagram and DM the word “Believe.”

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