The Instagram Stories – Social Media News
Show Notes:
You can now share 20 slides in one Instagram post (The Verge)
TikTok Spotlight (TikTok)
In this episode, we chat with Kristen Bousquet, a creator monetization coach who helps content creators and influencers build profitable businesses. Kristen shares her journey from starting her business during the pandemic to creating a thriving membership community that combines the intimacy of one-on-one coaching with comprehensive educational resources.
Kristen started her company after selling her first business for $100k at 25 years old, and since then has been able to generate over $450k in her creator business as a microinfluencer. Soulcialmate’s goal is to educate entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through "Soulcial Scoop" podcast, creator membership ("Soulcial Suite"), and coaching programs all while keeping the "soul" in "soulcial media".
We dive into her podcast, Social Scoop, where she discusses social media news and offers actionable tips for creators. Kristen also shares her innovative "anti-pitch" method for connecting with brands—focusing on relationship building over cold pitching. She offers insights on identifying your unique value proposition and why it's crucial for standing out in a crowded space. Kristen's passion for animal rescue also shines through as she discusses her experience fostering dogs and her commitment to making a difference in the lives of animals.
Whether you're a seasoned creator or just starting out, this episode is packed with practical advice and inspiration to help you take your content creation journey to the next level.
Links:
00:31 - Instagram expands carousel posts from 10 to 20 slides.
03:17 - Introduction to the interview with creator coach Kristin Busquette.
07:03 - When and how content creators should start monetizing their platforms.
10:28 - Explanation of the "anti-pitch" method for building brand relationships.
18:37 - Importance of a unique value proposition for content creators.
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