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The Intrinsic Value Podcast – The Investor’s Podcast Network

MI Rewind: Masterclass on Building an Online Course Business w/ Jacques Hopkins

80 min • 23 december 2022

IN THIS EPISODE, YOU’LL LEARN: 

  • 05:19 - The six side-businesses that Jacques started that failed, why they failed, and how he realized that creating a piano course was the right choice for him. 
  • 12:21 - Lessons Jacques learned from his failures and how he’s applying them to his business today.
  • 14:56 - Why there is a misconception that online courses are an easy way to riches, other myths around online courses, and what the actual truth is. 
  • 35:18 - Jacques' thought process as he was considering quitting his job and his “ah-ha” moment that led him to take the leap into becoming a full-time entrepreneur.
  • 44:47 - Where to start when building an online course and how to build an audience without any existing following.
  • 54:32 - How to think about the dynamic of giving away content for free versus making people pay for a product.
  • 01:04:02 - Where to learn and how to learn marketing strategies and software tools that Jacques uses today.
  • 01:07:15 - The first thing one should focus on learning and how to go about it if one is just starting out as a brand-new course creator.
  • 01:15:27 - How to focus as an entrepreneur, especially if you want to create multiple projects.
  • 01:20:14 - Habits or principles to incorporate into one’s life that will lead to success.
  • And much, much more!


*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.


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