While DC was breaking new ground with the Crisis/Dark Knight/Watchmen trifecta, Marvel entered a paradigm shift of its own with the rise of superstar artists like Jim Lee. Under Lee’s creative direction, 1991’s X-Men #1 became the best-selling single comic book of all time - a record it still holds - but in the process drove away Chris Claremont, the writer who'd made the X-Men a phenomenon in the first place in his initial 17-year run. In this episode, we look at this comic and how it ushered in the X-franchise’s total dominance of the ‘90s comics industry.