Marketing is a well-established field, yet there is still a massive gulf between CEO and CMO expectations. If CMOs are still trying to get traction with their CEOs, what hope do Chief Data Officers have? I rant about this.
WSJ article: Divide Between CMOs and CEOs is Growing: https://www.wsj.com/articles/divide-between-cmos-and-ceos-is-growing-research-finds-a73374f4?st=bcayeo7wc9j18fd&reflink=desktopwebshare_permalink