Practicing Productization

The idea of “productizing” legal services may seem like a fad, but really the concept of turning something you’ve created into a useful tool for clients has been around for longer than you might realize. Tom taps into Dennis’ expertise, asking questions to get a deeper look at the history of legal service productization and learning how modern lawyers utilize it to streamline their legal practices. 

Later on, the guys take the temp of hybrid legal conferences to decide if the latest developments in this area are, you guessed it—“Hot or Not?”

As always, stay tuned for the parting shots, that one tip, website, or observation you can use the second the podcast ends.

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Special thanks to our sponsors, Colonial Surety Company, ServeNow, and Nota.

Mentioned in this episode:

A Segment: Practicing Productization

B Segment: Hot or Not

• ILTACON 2021: https://www.iltacon.org/home

Parting Shots:

• Exponential.Legal - https://www.exponential.legal/

Michigan State Law School Center for Legal Technology & Innovation Video Page: https://www.law.msu.edu/lawtech/video-resources.html

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