How to Break Into the Korean Beauty Market

On episode 217 of the Korean Beauty Show podcast, Lauren runs through some tips and challenges for breaking into the Korean beauty market. Plus, what should you do if all the usual barrier repair products are not working to repair skin damage? In addition, we look at the top 5 best-selling products for August 2023 and real customers review products from  Mary & May, Tosowoong, Skin79 and Subi.

Access Full Show Notes: https://stylestory.com.au/blogs/podcast/how-to-break-into-the-korean-beauty-market

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K-Beauty News

I spoke to Cosmetics Design Asia for their piece How to Win Over the Rapidly Transforming K-Beauty Market.

We covered:

• The Korean beauty consumer
• What is the ideal strategy to break into the Korean market
• How can a foreign brand win over a market with such a strong local showing
• Major trends within the Korean beauty market today
• Emerging trends in the K-Beauty market 

Question of the Week: What should I do if none of the regular barrier repair products and tricks are working?

Most Popular K-Beauty Products in August 

• Subi Perfect Pimple Patch- sales are up 72%

• Dr Jart Cicapair Color Correcting Cream

• Jelly Ko Bubble Tea Steam Cream - sales are up 7% 

• Subi Bare Skin Balm - sales up 75% 

• Jelly Ko Dewy Glaze Toner - sales up 133% 

New K-Beauty Reviews

• Skin79 Orange BB Cream

• Holo Dream Mask

• Mary & May Vegan Cica Toner

• Tosowoong SOS Ovalicin Cream

Recommendation of the Week - UV Hat

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