Key Trends in the Korean Beauty Market - Part 2

On this episode of the Korean Beauty Show podcast, Lauren runs through some of the key trends that have shaped the Korean Beauty Market in 2023 and how they are connected to one another. She also discusses what we're going to be seeing more of and how these 3 changes might change in 2024-25. This is Part 2 in a series delving into the key trends, ingredients, brands and products that have shaped Korean skincare and the beauty industry domestically in Korea in 2023. Tune in if you're ready for a deep dive!

Access Full Show Notes: https://stylestory.com.au/blogs/podcast/key-trends-in-the-korean-beauty-market-part-2

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EPISODE SUMMARY 

In this series, we're exploring some of the top trends in the domestic Korean beauty market based on keyword analysis and a review of brand press release and product releases throughout 2023. Research indicates that we can expect to see further growth in these categories in 2024 and beyond. 

In Part 2, we're covering the sun care trend. 

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