Olive Young Announces US Expansion

There’s a lot going on in the K-Beauty-sphere right now; Olive Young is expanding to the US, Aestura is launching at Sephora and multiple global beauty brands are exiting the Korean market due to increasingly tough competition in the domestic market. Plus, what are the cultural attitudes about plastic surgery in Korea and just how common is it? All these and more answered in this episode. 

Access Full Show Notes for this Episode: Here 

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K-Beauty News

• Olive Young expanding to the US 
• New research from Amore Pacific into aged ginseng 
• L’Oreal Has Made Another K-Beauty Investment 
• 3 Global Beauty Brands are exiting the Korean market
• Aestura is Launching at Sephora in the US 

Question of the Week: What are the cultural attitudes about plastic surgery? How common in plastic surgery in Korea?

K-Beauty To Try 

Hera Sensual Nude Gloss

Recommendation of the Week 

• Korean Pharmacy Finds

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