The Problems with Korea’s Clean Beauty Trend

On today’s episode of the Korean Beauty Show, Lauren discusses the problems with Korea’s clean beauty trend. She delves into some of the myths being used by K-Beauty brands to market their products, issues with the rating apps and the industry’s reliance on the EWG Green Grade rating system. 

Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/the-problems-with-koreas-clean-beauty-trend

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Episode Summary 

If you use beauty products, it’s impossible not to have heard of clean beauty. These days you’ll see Korean beauty companies claiming that their products are “Free from Nasties”,  use “Green Level Ingredients Only”, are “EWG Green Grade Approved”, “Toxin Free” and “Sustainability Friendly”. 

When the average consumer sees this they think, “Great! I want my products to be clean. Well, I certainly don’t want dirty products!”

It’s only natural that you want your products to be good for your health and good for the environment. 

But what if all of this was based on a lie?

On today’s episode, we’re covering: 

• What is Clean Beauty?
• What’s the legal definition of clean beauty?
• What are the blacklisted ingredients?
• What’s the problem with clean beauty?
• Why are natural products not necessarily safer than those containing synthetic chemicals?
• Why can’t you make a blanket rule about whether a particular cosmetic ingredient is good or bad?
• Are clean beauty products worth paying more for?

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