Why is K-Beauty So Popular?

Lauren explores some of the real reasons why K-Beauty is so popular, including Korea’s strength as a manufacturing hub, low barriers to entry in the local market, clever marketing and support from the Korean government. If you’re keen to hear a more in-depth analysis behind the regularly touted reasons for K-Beauty's popularity then tune in. 

Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/why-is-k-beauty-so-popular

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EPISODE SUMMARY 

• Reasons usually given for why K-Beauty is so popular (innovation, design, quality, different ingredients, excellent price points) 
• What actually makes Korean beauty products stand out from others
• How Korea became so globally competitive in the field:
• Marketing 
• Manufacturing 
• Government support 
• Low barriers to entry
• Thinking globally

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