'Entrepreneurship, Consumer Engagement and Digitisation' : An Interview With Kata Ludvig, CEO, Baoba Insurance

Hello and welcome to the latest episode of the Leadership in Insurance Podcast where this week we are lucky enough to be joined by Kata Ludvig, CEO and Co-Founder of Baoba Insurance, the insurtech start up who are combining location intelligence with technology to create a data driven market place for geo-trigged and data driven products to provide on-demand, realtime automated coverage.

We had a great conversation this week where we discussed a wide range of topics such as:

• Kata’s serial entrepreneur background
• Centralisation of information and the utilisation of data
• Why does the digitisation of insurance lag behind that of neo-banking?
• Increasing the level of engagement for the consumer
• What stands out to you in insurance adverts?
• Marketing for insurance doesn’t reach the customer on a person level - why?
• What are the practical steps for creating a people first culture?
• Drawing on the diverse background’s of Baoba’s team to really tackle the pain points in the industry
• Acknowledging that one size doesn’t fit all when it comes to creating niche products
• The insurance industry has so much knowledge, but why isn’t it being shared?

Thank you Kata for your time, it was great to speak to you!

This Podcast was brought to you by FinPro, an executive recruitment business that works in the Insurance and Insurtech space.

Our host in FinPro Director, Alex Bond 

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