The Ledger Podcast

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Brice Partouche is the founder, creative director and CEO of Satisfy Running, a clothing brand that makes thoughtfully designed and functional clothing for active people such as runners and rock climbers.

Brice's approach to brand building stems from his roots in skateboarding and punk rock, but is applicable to anyone building a brand in the age of the internet. Anyone building a brand will identify with or be inspired by his approach of self-expression, patience, and audience.

Also, Satisfy has made some early and interesting forays into marrying Web3 with their physical products without ever compromising their idealistic brand.

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Anna Bulbrook is a violinist (projects from Airborne Toxic Event, to Edward Sharpe & the Magnetic Zeros, to Beyoncé’s Lemonade) the founder of Gxrlschool, and the co-founder of Metalabel. She joined us from her tree-house in LA. We talk about Kanye West epiphanies. We talk about foraying discipline and practice into the rest of her projects and making impossible things possible. We talk about the parallels between start ups and bands.

We talk about curation by trusted sources, and how that relates to Anna’s new gig as a curator at Ted. We discuss Metalabel and the acknowledgment that creative projects are often done by a collective of people. We talk about transcending boundaries in art and how web3 can help artists distribute their work. Finally we discuss what needs to happen for wider adoption of web3 tools by creatives and get out of the valley of disillusionment.

FWB FEST is a destination gathering of new-internet communities, and a temporary network city for creating culture and exploring new ideas. FWB FEST23 is taking place in Idyllwild, California from August 4–6, 2023. For more FEST info and passes, visit https://fwbfest.xyz.

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In this conversation with Mel, one of the leading experts in tokenomoics, we covered a lot of ground. When we say tokenomics, what do we mean? Where does that begin and where does that end? We discuss building web3 brands from the ground up and building web3 strategy for established brands. We discuss the importance of understanding culture, sub cultures, and how people interact when thinking about brands and problem solving. We discuss which brands are “ready” to be leaders in the Web3 space. We discuss “on-chain memory” and how that could change marketing and audience targeting. We also discuss the future “features of a wallet” and how that will give users sovereign choice over what they choose to share about themselves. Finally, we very briefly discuss the applications of crypto in a world with AI. “What you need when AI is everywhere is the ability to verify what is real.” There is a ton to learn from this one so we hope you are as inspired as we were after listening to this conversation.

FWB FEST is a destination gathering of new-internet communities, and a temporary network city for creating culture and exploring new ideas. FWB FEST23 is taking place in Idyllwild, California from August 4–6, 2023. For more FEST info and passes, visit https://fwbfest.xyz.

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On the second episode of our series in collaboration with FWB, Ian and Zoe talk to Sarah Drinkwater. She just launched an early stage VC fund in the UK called Common Magic where she invests in companies with community at their core. In this conversation they talk about the philosophy behind a community driven investment thesis, the ebb and flow of communities in the DAO space, and the culture that drives it all. They also get into what it means to do a graduate degree in magic, a shift from hierarchical company structures to collective structures, and progressive decentralization. Sarah gives advice on how to be a working mom, how to be a founder in a down market, and reminds us to “seek unusual influences.” At the heart of the conversation is the concept of community and how important it is to surround yourself by good and curious humans. Hopefully, it will leave you excited about the future of Web3 and of community driven companies more broadly.

FWB FEST is a destination gathering of new-internet communities, and a temporary network city for creating culture and exploring new ideas. FWB FEST23 is taking place in Idyllwild, California from August 4–6, 2023. For more FEST info and passes, visit https://fwbfest.xyz.

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In this first episode in a series of conversations with Ledger and Friends With Benefits, we talk to the Mayor of FWB Alex Zhang about building DAOs and community business in general. We talk about the desires of communities to diverge over time and the desires of companies to make money and how to balance those two things from a perspective of community incentives and ownership. We talk about how to keep community cool, when nothing can stay cool forever, and how to put structures in place to keep companies cool through different cycles.

FWB is one of the first community owned social DAOs and it is new kind of social network. It started by asking the question, “can you contain cultural value in a crypto asset”? We talk about how to align community incentives, learnings from the first couple of years of FWB, and where the DAO is headed in the near term. We talk about how it works to govern a DAO by voting, different voting regimes, and whether you can build a successful brand “by democracy.” We talk about Network States, startups, DAOs and the parallels between all of them. Finally we talk about taking a URL community into IRL experiences. We discuss FWB FEST22 and how we brought FWB to life and what to expect at FWB FEST23.

Finally, we discuss the tools that FWB is building like Gatekeeper and the FWB App where you can track events, participate in FWB governance, and interact with other members of the FWB community with an eye toward eventually moving away from discord and into the app as the ultimate digital home.

FWB FEST is a destination gathering of new-internet communities, and a temporary network city for creating culture and exploring new ideas. FWB FEST23 is taking place in Idyllwild, California from August 4–6, 2023. For more FEST info and passes, visit https://fwbfest.xyz.

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A couple of weeks ago, Trust Wallet and Ledger shared some public news on an exploit that we spotted and fixed months ago. It’s a vulnerability the Ledger Donjon luckily found only 3 days after the release of a Trust Wallet software solution. The security experts at Ledger's Donjon reported the vulnerability to the Trust Wallet team so that it got fixed, and so that users’ funds remained safe. It ’s also a vulnerability that demonstrates how the Ledger Donjon works: its researchers do not just work on Ledger products, but on other companies' products as well, to make the entire ecosystem stronger and safer.

In this new episode of On the Ledger, Ledger’ CTO Charles Guillemet and CXO Ian Rogers investigate the methods and ethics of the Ledger Donjon, the making and the outcomes of this specific exploit, and how it also helped other security researchers.

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Former football player and now renowned businessman and investor in Web3, Cordell Broadus aka Champ Medici has been leading his father, Snoop Dogg’s NFT venture and is now our newest Ledger Pro Team member. We took advantage of his presence at the latest Paris Blockchain Week to get him to stop by our offices for a half-an-hour chat with our very own VP Communications Ariel Wengroff.

Sharing his perspective on why he became interested in blockchain technology and the NFT space, on why he likes ADA so much and how he ended up in Charles Hoskinson’s helicopter, Champ talks about the importance of creativity and custody in the digital world and how it opens up artists and influencers to new possibilities.

Dive into the fascinating mind of a creative thinker putting himself at the forefront of the digital art revolution.

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Welcome to SZN 2 of the LEDGER Pro

Team!

Join Ledger's CXO Ian Rogers and Gmoney, a renowned cultural thought leader and part of Ledger's esteemed Pro Team, as they discuss the future of value and digital assets. money brings deep expertise in companies and brands at the intersection of digital assets and fashion, with 15+ years of experience in the traditional finance sector as an investor.

He is widely recognised for his iconic orange beanie CryptoPunk and is listed in Fortune's NFTy 50 and Vogue's "Business

100 Innovators" List.

During the interview, lan and money share insights and strategies for unlocking the potential of the internet of value. They discuss the imminent shift where every company on the planet will soon adopt digital assets, from finance to high fashion. money emphasizes the importance of self-custody for brands and enterprises to fully embrace blockchain technology and make the most of digital assets.

Learn from these thought leaders as they discuss the opportunities and challenges of the evolving landscape, and gain valuable insights into the strategies and mindset needed to navigate this new frontier.

If you want to learn more about how we enable brands navigating the crypto space visit enterprise.ledger.com/create/

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If you think about it, the internet has decentralized how culture is formed, anyone with a phone could create art or tell a story and reach millions of people around the world with a click of a button. Web3 enhances that even further, with blockchain technology not only can artists share their creations they can now own and monetize them as well as build and tokenize communities around their art. A true shift in paradigm. 

And there’s only very few artists out there who are able to capture Web3’s cultural zeitgeist. Today we’re excited to have one of them on the show, Ovie Faruq aka OSF. Ovie is a skilled trader for 10 years, who bought his first BTC in 2021, and turned into a renown NFT artist since then (reminder: we’re only in 2023), who we are very happy to welcome in the Ledger NFT Collection. 

How to make digital art people can relate to? How to manage your IP and why go for CC0 licenses? For this new episode of On the Ledger, we are happy to dive into his story, art and inspiration as well as explore Ledger's recent acquisition of thirteen of his artworks with the one and only Ariel Wengroff, Ledger’s VP of Comms.

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Tim Draper is a man who needs no introduction in crypto. But still: he is a venture capitalist, who investing in a lot of the early Internet companies tech startups, running Draper associates, once host the Meet the Drapers show

He is also a man who foresaw the success of a lot of upcoming start-ups and thought Bitcoin was “bigger than anything he saw before.” A man who thinks that more banks will fail, that you should not wait for the next crash to get yourself into BTC, and that “the safest place to store value is Bitcoin, on a Ledger” (full disclosure: he is also one of our investors).

In this episode, he gives Ian Rogers a glimpse of the future of BTC and of the banking system, he explores scenarios where Bitcoin could not work, explains how to be an entrepreneur in this revolution of value and why you don’t want to be rich with chaos around you.

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The staking industry is expected to be worth $40B by 2025. With such potential, there’s no shortage of staking solutions currently available on the market.

But one critical question arises - how can you stake securely?

The answer is simple: retaining full ownership of your keys. That’s why Ledger partnered with KILN to offer its users the ability to stake ETH directly in Ledger Live from within the security of their Ledger devices, and to offer the perfect ETH staking solution for businesses.

But what changes will the Shanghai Upgrade bring?

In a visionary discussion with KILN CEO & Co-Founder Laszlo Szabo, and Global Head of Ledger Enterprise Alex Zinder, this new episode of On the Ledger discusses how to reinvent the financial industry, how to decentralize it and how to make it more transparent.

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How was ArtBlocks founded? Who are the first generative artists who started out there? What did the Auto Glyphs project change for them?

During NFT Paris, in a room full of some of the best generative artists in the world, we recorded this one hour conversation between Ledger VP of Comms Ariel Wengroff and prominent figures in the ArtBlocks community (with Erick Calderon a.k.a. Snowfro, Sofia Garcia from ArtXCode, Glenn a.k.a. BlockBird, Matt a.k.a. Balon_art and Jeremy a.k.a. DeFiStaker), to discuss everything about generative art, from the moment where usual collectors could no longer afford to buy their own art to their “late night scrolling for new art” routine.

Is it okay to come as a flipper if you stay as a collector? How do creators approach pricing? Why is it important to see your digital art in real life and not just on a thumbnail on OpenSea? And yes, you know us, what’s their biggest security fail? This new episode answers all of these questions, and many more.

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2022 was a big moment for Ethereum, the long awaited MERGE event ended up finally taking place on September 15th, shifting Ethereum from Proof-of-Work to Proof-of-Stake consensus and significantly reducing its energy consumption along the way, a massive step towards Ethereum 2.0.  

But there’s still somewhat of a long road of Ethereum updates ahead, including the Surge, the Verge, the Purge and the Splurge, sounds like a 90s rap song but it isn’t, this what it’s going to take for Ethereum to scale and be mass adoption ready. 

On this new episode of On The Ledger, your host Mo El-Sayed discusses how to scale Ethereum without compromising on decentralization or security, with the Founder of the Aave-Chan initiative Marc Zeller and our Chief Technology Office Charles Guillemet. With a couple of bold statements on Arbitrum and Optimism, sharding and more.

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How can attention drive value? How to connect the attention economy to the web3 economy?

In a world of abundance, our time and focus is probably one of the last items you cannot… scale. Of course, we can publish work, be easy to find, and generate thousands of impressions in seconds. But when do people actually care? When do you care?

NFTs have driven a LOT of attention. Whether you might think it’s for good or bad reasons- they just have. Either it’s because they are scarce, or because they have a purpose, because you value their creators. Or all of the above. And this is why they have value, even if someone thinks they’re just another overpriced jpegs.

In a symbiotic conversation with Derek Edwards (partner at Collab + Currency and author of a great medium piece on why and how NFTs store value), Ian Rogers deep dives into on the past, present, and future of NFTs and why, pretty soon, everything that can be digital will be digital.

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The more value you have, the more malicious actors will try to get it. You already know that if you own more than a couple of small bags of crypto. But imagine you’re a company or an organization trying to manage their digital assets at scale.

This question arose a couple of years ago. Family offices, hedge funds, custodians, exchanges… They had no idea how to secure their assets (or they would do it from a Ledger Nano S). And even less how to manage them at scale. They needed enterprise-grade security with the right governance layer to operate.

A product had to be built. Ledger had to come up with a solution. This is Ledger Enterprise, the industry’s best kept secret - for now.

In this very special episode of On The Ledger, Ian Rogers gets our Chief Technology Officer Charles and our VP for Business Solutions, Alex Zinder to explain how we intended that solution, everything one can do with it, and why we think that… it’s simply the best out there. Not just the more secure. The best.

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The crypto phenomenon is just one symptom among many: we are shifting from a mass market to an era of niches.

But then, what is a niche exactly? Where does a community start?

In this age of modern loneliness, is swiping the new sign of being part of a community?

What do regressive conspiracy movements tell us about a new sense of belonging?

With the hyper financialization of our everyday lives, should we demonize new technologies and speculation?

In a fascinating discussion with our Chief Experience Officer Ian Rogers, Aris Komporozos-Athanasiou brings his answers to these questions, and raises a lot of other ones…

Learn more on his book Speculative Communities here: www.ariskomporozos.org

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This year has seen the emergence of a variety of AI products showing us a glimpse of the exponential age. But one other innovation has the potential to completely change our world - Quantum computing. Quantum computers are very different from the classical computers that have been around for more than half a century. They harness the power of quantum mechanics to sift through huge numbers of possibilities and extract solutions to problems that might have otherwise been impossible to solve.But then, if quantum computing can break crypto-encryption, what will happen to blockchain technology? Is there a chance that we’ll see quantum computers break current cryptography in our lifetime? If not, what will we see in our lifetime?

To answer those questions, we are happy to talk to our CTO Charles Guillemet and Jean-Philippe Aumasson, Chief Security Officer at Taurus, with a quick appearance from Chat GPT, for a deep, slightly technical, but always insightful conversation, 100% free of sci-fi speculation.

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OBJKT is a marketplace that truly feels like a community – with 20,000 monthly active users and 6 millions tokens available, artists are also collectors, and, quite often, the other way around.

It's a place that is 100% organic, that feels like the indie-rock scene in the overall NFT ecosystem.

How can we build it so it becomes “bigger than we could ever imagine”? How can we make it well-known without giving even two cents to marketing? How can we ensure it remains accessible for everyone?

As OBJKT is now integrated on the Discover section of our Ledger Live app, we are very pleased to meet with its three founders Viktor Felder, Brian and Timothy McAlister for an insightful conversation with Ledger's Chief Experience Officer Ian Rogers on its creation, how many lives it has changed since then, and what's coming up for OBJKT in 2023.

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On the Ledger today, we are glad to receive a man who has changed the content creation industry. Yancey Strickler is one of the crowdfunding pioneers who co-founded Kickstarter 17 years ago, who now turned into a NFT degen in the last months and founded Metalabel, a release club where groups of people who share the same interests collaborate to drop and support work together.

In an one-on-one discussion with our Chief Experience Officer, he discusses inventing the coolest magazine of tomorrow, how on-chain art is and will be changing the music industry and the life of creators (even if a large majority of them still do not want to have anything to do with crypto), how floor price does not reflect the order of magnitude of a piece of art, the importance of carefully choosing who you’re squadding with, and how to resist mediocrity when building your new project. 

Oh, and also: what if it’s not about rarity, but about love?

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When you are a creator, how do you shake up the cobwebs and keep taking creative risks?

This is the question our guest for this episode asked himself after becoming a successful angel investor in tech, publishing a long list of best-sellers (check his 4-Hour series) and a podcaster came to ask himself recently. 

His answer was: deep diving into web3, and creating “an emergent long fiction project” in the form of an NFT project: CockPunch. And you should be aware that this one is not for flippers.

Listen to this one and one conversation between Tim Ferriss and our Chief Experience Officer Ian Rogers and find out while there is no failed experiment, what’s really new about web3, how to keep getting of your comfort zone, how the CockPunch project helped funding the research on psychedelic medicine and (totally unrelated) where Ian used to keep his weed in high school.

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Curious about our new device, Ledger Stax?

Want to know how we first thought of this new generation of hardware wallets, and what it took to bring it to life?

Then listen to this discussion between our Chief Experience Officer Ian Rogers and Tony Fadell.

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How to understand the crypto ecosystem after the falls of FTX, Celsius and more? Where and how to educate yourself in an ever-changing crypto space? Looking back at 2022, it is fair to say that this will probably be a year that’ll forever be remembered in Web3. It had its ups and major downs but all in all we can see the future of this industry being built before our eyes day by day by passionate creators, entrepreneurs and educators.

In this new episode of On the Ledger, Mo El-Sayed, head of Community and Education at Ledger, leads a 1-1 conversation with Zeneca, a former poker player, who also happens to be an entrepreneur, NFT trader and most importantly, a key Web3 educator. He writes amazing daily and weekly substacks and is also a huge generative art collector.

They’ll discuss how to improve your crypto knowledge, our brand new product: Ledger Quest, how to value an AI piece of art and also the importance of being patient.

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After starting out in jewelry, Yoon co-founded Ambush with Verbal. She's behind some of the brand's most successful collabs over the past few years with Off-White, Louis Vuitton, Nike, Starbucks and… Reese’s. And, guess what - she's also big in crypto.

Our VP of Communications Ariel Wengroff took advantage of her presence at our bi-yearly event Ledger Op3n to sit with her and discuss how she fell in love with Web3, as well as the need for less “toxic positivity” and more honest criticism in the ecosystem, how the Paris of crypto differs from the Paris of fashion, and why sometimes it's okay to be niche.

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Curious about our new device, Ledger Stax?

Want to know how we first thought of this new generation of hardware wallets, and what it took to bring it to life?

Then listen to this discussion between our Chief Experience Officer Ian Rogers and our Chief Technology Officer Charles Guillemet.

Hosted on Acast. See acast.com/privacy for more information.

Curious about our new device, Ledger Stax?

Want to know how we first thought of this new generation of hardware wallets, and what it took to bring it to life?

Then listen to this discussion between our Chief Experience Officer Ian Rogers and our VP of Communications Ariel Wengroff.

Hosted on Acast. See acast.com/privacy for more information.

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In the last episode before we hit Ledger Op3n, we are very pleased to meet with a serial Web entrepreneur and early stage investor in companies such as Twitter, Facebook & Square to name a few. Today he’s considered to be one of the leading voices in Web3, Co-founder and CEO of Proof and a partner at True Ventures, you might’ve guessed it already, this time we have Kevin Rose on the show, in discussion with a man you surely know by now, Ian Rogers, Ledger’s Chief Experience officer. 

In less than an hour, they will cover how to shift from NFT curiosity to a podcast, from a podcast to a rock solid collective built with communities rather than VC funds, what will drive the new wave of adoption and how big Internet companies will soon try to become your next NFT wallet provider, why Bored Apes and Richard Mille are the same thing (?), and also why Proof is such a cool and relevant name.

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Our guest today has a PhD in Electrical Engineering from Stanford, founded and sold a genomics company, became an early investor in crypto and then CTO of Coinbase, then a best-selling author with his recently published The Network State. Also, he thinks that blockchain (or, to be more accurate, that cryptographically verifiable information) is the most important human invention since the invention of written history. 

On this new episode of On the Ledger, we are thrilled to have one of the most fascinating minds of our times: Balaji Srinivasan. In a slightly longer episode than the usual, in 1 on 1 discussion with our Chief Experience Officier Ian Rogers, you’ll learn about network and nation states, digital and physical borders, Elon Musk becoming the new boss of Twitter, and much, MUCH more.

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At Ledger, we deeply care about Web3 security and the values of self sovereignty, so much talent is working day in, day out on developing the best in class security solutions for your digital assets. And the truth is: we haven’t really been talking that much about security here. But that is about to change… 

Every month, we’ll take you with us behind the scenes at Ledger, to discuss the most recent developments, dive into the latest scams and hacks and answer your questions to provide you with everything you need to safely navigate this space. 

Charles Guillemet, our Chief Technology Officer, and Matt Johnson, our Chief Information Security Officer, will introduce you into our most secret team, the Donjon and how their crypto security experts made the event at the latest Black Hat conference, explain how our Brand Protection team detects, reports and takes down fake accounts, scams and more. 

Ready to get safer? This is Never Been Hacked (cause so are our devices), episode 1.

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This week, you'll hear a very different episode of On the Ledger. This week, we are not interviewing anyone. This week, Ledger is being interviewed... by the multifaceted legendary musician, Linkin Park hero, and now NFT aficionado (make sure to check his Ziggurats collection) Mike Shinoda.

For the first time, Ian Rogers, Ledger's Chief Experience Officer, answers all the questions Mike and his amazing Discord community have about crypto, web3 and more.

What is clear-signing? What does one get out of their NFTs? How to get started in Web3 without getting broke?

From fundamentals to next level crypto mysteries, Ian answers them all. So, fasten your seatbelt, and let's get started. And if you have more questions, just ask away. We'll get them answered.

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Scale is a problem we all have to deal with. Especially the scale of the data we will consume in the next years. In 2021, the internet consumed 79 zettabytes, that’s the equivalent of 79 B laptops with 1TB storage capacity each. Thing is, despite this data being ours, we actually don’t own it, internet companies do and they absorb it and sell it back to us in the form of advertising, which is quite profitable. Blockchain and decentralized storage technologies offer an alternative to that system, one in which you & I can truly own and monetize our data without a middleman.

And of course, project that’s pushing the boundaries of this space is FileCoin, a decentralized storage network designed to store humanity’s most important information. Good news is that we’ve just integrated it with Ledger. But what is FileCoin exactly? Why is FileCoin useful? And what can you do with your FIL through Ledger?

In this new episode of On the Ledger, we meet with Jonathan Victor, Ecosystem lead at Protocol Labs, and Roman Beyon, Blockchain Product Manager at Ledger, on how Filecoin compares with the first years of Tesla, why it can be called a “privacy coin” and how smart contracts can give more liberty on what people want to do with their data.

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It’s a moment that’s never happened before in the crypto space. A long-awaited, often delayed one. But what does the Merge truly mean? Is the Merge a real technological shift, or just a change of narrative? What’s the point of switching from Proof of Work to Proof of Stake?

As the Merge is on the verge of being completed, Charles Guillemet (CTO @ Ledger), Nicolas Bacca (Ledger Cofounder & VP of Innovation) and Abdel Bakhta (Tech Lead @ StarkNet) share their thoughts on this very special moment, how shards compete with ZK Roll-ups, what it all means for the Ledger users, and how StarkNet is going to change everything in only a couple of months.

Three brilliant minds in the same room - so please make sure to fasten your seatbelts, as things get a tiny bit technical. This is On The Ledger.

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From selling punk-rock mixtapes to invading the web3 world, Brick is not your everyday NFT. It’s a project that’s truly born out of culture with music, live shows and fashion being at its core. 

After touring with Trash Talk for more than 10 years, LA based musicians Lee Spielman and Garrett Stevenson drew inspiration from legendary DIY venues of the past to conceive of Brick with the great help of art advisor Aiden Cullen. Brick will be a music venue by night and a community-run creative space by day, exploring how to make an NFT-based democracy work.

Brick is a concept, Brick is people, Brick is a venue, Brick is a new form of community-building and democracy. We are proud to have them as the first drop of Ledger Market, the brand new NFT distribution platform, offering the most secure and the most curated projects in the space. 

And they are also the guests of this episode of On The Ledger.

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Although generative art existed way before Blockchain technology, last year has seen NFTs enable groundbreaking artists and their innovative expressions to gain access to whole new audience groups and monetisation mechanics, beyond the conventional boundaries of the art world. A symbiotic experience between artist, code and collectors.

One cannot talk about generative art without mentioning Art Blocks. Art Blocks is leading a new generation of art through its platform. The project created by Erick Calderon aka Snowfro in early 2021 has generated 100s of millions of dollars and gave birth to collections that you probably already know such as Squiggles, Fidenzas or Ringers who’ve already marked crypto culture and expanded its boundaries.

So today, we are more than thrilled to receive a pioneer, Snowfro, in a discussion with our CXO Ian Rogers on how generative art is different from AI, why ArtBlocks came to life, on how artists in the NFT space have to be willing to give up control of the next 9.999 outputs that will be their bodywork. 

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If you’ve been following the news, you probably know that we’ve announced the launch of the LedgerVerse on The Sandbox with the purpose of educating communities about Web3 security in a more engaging and culturally relevant way, starting with a first experience called School of Block, where players fight off hackers and scammers to win exclusive NFT rewards.

But what’s that all about? Why’s Ledger partnering with The Sandbox , kickstarting a true web3 romance? Why is the Sandbox from other, sometimes more famous, metaverses? And can it be a driver for Web3 adoption? Big questions, but we’re in luck because today we’ve got a decent amount of brain power on the show. I am thrilled to be talking with two Sebastien Bs. Both active participants in the development of the metaverse: Sébastien Borget, Co-Founder & COO of The Sandbox, and our truly own VP for Metaverse, Sébastien Badault.

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This is an episode that some of you have long been waiting for. Today is the day we answer one of the key questions in crypto. Not the “who is Satoshi?” question. The “Wen Ada on Ledger” question. If this is what you’ve been asking yourself, listen on because we’ve got the answer.

For its first year anniversary, On The Ledger is thrilled to meet with the mathematician slash entrepreneur slash farmer, Ethereum Cofounder and brain behind Cardano: Charles Hoskinson. With Fabrice Dautriat, our head of platform, they discuss the ADA support finally happening on Ledger Live, the role of devs community, the state of the market, but also, most importantly, what kind of cookie they like the best.

So tune in, sit back, relax, and listen to our “ADA x Ledger” episode to understand everything behind our latest, long-awaited, integration, and to know what will be next.

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Relationships between web3 and the press have always been quite complex. Like between two people having a hard time understanding each other. And then came Time Magazine. Within a year and thanks to its already famous TimePieces nfts, Time has become a key player of Web3 space and its adoption. A living proof that old media can evolve.

So today, we are really happy to be talking to someone who has got all in into NFTs - but also got the entire Time group to jump into web3 (and got many “are you crazy ?” kind of questions for doing so), and prepare Time Magazine for the next hundred years: Keith Grossman, president of Time, and mastermind behind the Time Pieces.

Join us for a fascinating conversation (recorded during VeeCon… as you might notice) about how to get started with NFTs whether you’re a person or a widely-known brand (and how to follow up), on new ways to create and share value and on the importance of a good Discord server.

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Deadfellaz is one of the most exciting NFT projects out there. So exciting that their founders are now represented by the Hollywood top-notch agents from UTA, to oversee the present and future of their 10,000 “undead” NFTs (among whom Elijah Wood and the rapper Lil Baby).

Meeting her the day after she undoxxed herself, we are stoked to be chatting with Betty, who’s the co-founder and horde mother of Deadfellaz. In an intense, Veecon-surrounded conversation (sorry for the background noise, Gary Vee just pumped up the volume), 30 minutes conversation, discover how the pandemic led her and Psych to NFTs, and how they created the first DeadFellaz in less than 5 minutes, how to sustain interest among the NFT community when entering a possible bear market and how the right storytelling can turn the DeadFellaz into the new Avengers, her biggest NFT regret and why she decided to undox herself.

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From farm acres to crypto. Launched in 2021, 10T was the first major fund to invest in digital assets companies (including Ledger, of course). Since then, it has taken part on such projects as Yuga Labs or Ledger, led by the genius

What is a macro-investor and why a good macro-investor is a... story-investor, why he bought the 2018 dip and why 10T stands for a 10 trillions market cap - why it’s a bad habit to think of how to exit a company even before you enter it... (13’20, ça peut être la quote)

A short, brilliant glimpse into the history of finance and crypto

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On The Ledger, we have often met with people who got started in crypto or NFTs and thrived from there. But what about people who’re massively successful in their career and THEN turn to Web3? What does this new space bring to their business?

Our guest today did just that. After an early career in finance, she became an icon by founding Boss Beauty with her two sisters. Both a successful entrepreneur and influencer, Huda Kattan is now followed by more than 50 million people - on Instagram only. 50 million people who recently discovered her passion for NFTs.

But why? What does it bring to her daily professional life? And why does she have so many Ledgers? In a one to one interview with our Chief Experience Officer, mr Ian Rogers, Huda Kattan is our guest today.

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How to build a software business tailor made for the new NFT ecosystem from... a simple Google (r) form?

Our guest Brenden Mulligan invented a way for the NFT creators to choose the way their art is distributed, starting by making sure purchasers are real humans and not just scripts, leading to a project enhancing digital sovereignty for artists but that can also be used as a powerful market analysis tool... which has now reached more than 3 million registrations.

How to make sure you sell your new project out (without causing a gas war), why it isn’t always a bad thing to sell to bots and not just to diamond hands, how to keep track of every premint list you’ve tried to get on (the find out which is the next one you should be aiming for): the answer of all of those questions and to a couple more is on this new episode of On The Ledger, with Brenden Mulligan, Founder of Premint, and Ian Rogers, Chief Experience Officer at Ledger.

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Imagine that you’re in a space where you can create and be rewarded for that. Where you can build a community, and be rewarded for that.

Social media and Web2 have democratized access to community building at scale. And now Web3 and digital assets are supercharging that with the ability to align the financial incentives of each participant. It’s like a facebook group with a shared bank account! The possibilities are endless.

So, today we meet with someone who explore them all. Someone who is only 27 but already “sounds old” as he has done so much in the space. A genius at creating memes, telling stories and building communities, which makes him the perfect “middle child of the web3 world.” Someone who regretted to be too late for crypto in 2014, but enjoyed being early for NFTs in 2021. Today, On the Ledger meets with Farokh Sarmad, the founder and CEO of Rug Radio, “the first fully decentralized media platform.”

Sit back, relax, and learn on how to pick your first NFT, why web3 is a space that makes impossible ideas become possible, how to educate yourself in crypto and how hard it is to see yourself in 15 years when you have no idea where you will be in 15 minutes.

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Composability is a major component of web3, where creators can combine different components together into larger structures. A bit like Legos, but with crypto, finance, or... art. With NFTs, artists can indeed unleash their creativity and merge different disciplines together to provide their communities with unique experiences.

This is exactly what our guest today does. After 20 years in the music industry, Jeff Nicholas is now the creative director of WarpSound, and leads WVRPS - a new NFT project that can be described as hybrid of generative PFP art, AI-composed music minted on the Ethereum blockchain.

Want to find out how machines and humans can collaborate to enter a new era for music composition and distribution? Want to know when DJ and AI will be able to do back-to-back dj sets (spoiler: they already do)? Want to know how it feels to sell your Bored Ape too early? Then sit back, relax, and listen to this new episode of On the Ledger.

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We are living the days of an artistic and cultural renaissance. Thanks to Blockchain technology, for the first time in history digital ownership is a possibility. And that changes everything. We can now own keys, create contracts and distribute assets. We are also free to port them over to different environments, which means that we can be digitally sovereign. How does this impact you and why is it important?

Big questions that demand big answers.

On this episode of On The Ledger, we are thrilled to talk to the crypto art curator and the founder & CEO of Universe Contemporary, Lady Pheønix, and to our VP of NFTs at Ledger, Parker Todd Brooks. A step by step guide for artists (and more) creating their NFTs in less than 45 minutes: this is your new episode of On The Ledger.

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It’s always been part of Ledger’s DNA to encourage internal and external developers to enrich our ecosystem. We made our code open-source, and available to any external developers. Which resulted in third-party developers submitting most of the coin applications and then blockchains that you currently use on your Ledger device. We engaged with the team behind one of the biggest blockchains out there, one that took 2021 by storm thanks to its transaction speed, low fees, energy efficiency and of course, developer activity. We are obviously talking about Solana. After a few weeks, and with a single developer working on the integration, Solana is now available on Ledger Live. But how? This is exactly what we’ll be diving into today.

How to build with Ledger? How to make the Ledger hardware wallets as easy as possible to connect to the steadily growing Solana ecosystem, how to be “safe by default”? In this episode of On The Ledger, we meet with Dan Albert, executive director of the Solana Foundation (go check their devs meet-ups at https://solana.com/events ), and Fabrice Dautriat, Head of Ledger’s Developer Ecosystem, to discuss the future of Solana, whether it their future payment solution or… more integrations with Ledger, starting with staking, and, soon enough, NFT support.

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That’s the kind of episode we look forward to weeks in advance. This is the inspiring story of someone who taught himself how to use 3D art software in his free time while working at a restaurant. Since then, he has sold over 2000 NFTs for about 9 million dollars and worked with some of the biggest names in fashion and entertainment, despite (or thanks to) the fact that “s*cks at doing what other people want but does great at doing what he wants”.

Last year he went from creating art to building a community and today he’s about to invite us into his metaverse, LVCIDIA. We’re obviously talking about Fvckrender. Together we’ll discuss his story, projects, dream collab and why patience is more important than money. This is On the Ledger entering the world of Fvckrender.

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Moonpay is one of the hottest crypto projects in town. Why? Because historically the process of entering and exiting the web3 world, the so-called on and off ramps, has been crammed with frictions. But not anymore… Moonpay provides a payment infrastructure for crypto that enables you to access the realms of Web3 in a fast, simple and secure way. Or as Jimmy Fallon puts it… the Paypal for Crypto.

And the good news is: Moonpay is available on Ledger Live. What does it mean? How do you manage this tremendous complexity behind apparent simplicity and ease of use? And how will it evolve now that NFTs are overtaking crypto? Featuring Ivan Soto-Wright, Moonpay CEO and co-founder, and Jean-François Rochet, VP for International Development at Ledger, this is our new episode of On The Ledger.

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Historically, brands and media companies have always been shapers and amplifiers of culture. And with every innovation that came about, the cultural landscape and its main acts were bound to change. From the TV to the internet, social media and now Web3 and digital assets, every innovation brings in new possibilities, opens the door for new players and eliminates the slow movers. 

Web3 is only getting started, but we’ve already seen a glimpse of how it’ll impact brands, media and culture in general. So what exactly has changed? How are brands going to be any different? And what do they currently need to set themselves up for success? 

To discuss this, we are thrilled to receive Joy Howard, former exec' at Converse, Patagonia and more, who has now started her own business, Early Majority (don't forget to check on their newsletter at https://earlymajority.substack.com/). We’re joined by Ariel Wengroff, Ledger’s VP of Comms. This is On The Ledger, the “how to be a brand in this world” episode.

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On this episode of On The Ledger, we talk with a man on a mission : “to onboard the next billion people onto crypto”. His name ? Beniamin Mincu. His job ? Cofounder and CEO of Elrond. He started with a team “which could literally build rockets”, and worked on creating an “Internet-scale blockchain.”

Along with Fabrice Dautriat, Head of Platform at Ledger, we discuss how to overcome crypto main UX-problems, how to solve frictions related to transaction speed and gas fees, and of course, why it was so important for Ledger users to be able to manage EGLD (Elrond’s token) on their Ledger Live app.

Hosted by our head of Communities & Education Mo El-Sayed, this is On the Ledger, the “how to get ready for web3 prime time” episode.

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Today, On the Ledger will be discussing memories in the form of tokens. If you think about it, the places we go to and experiences we live are a big part of our lives and identities and this is why we love to capture them. We have been collecting memories in the form of tickets, clothings and goodies for decades. But there’s one NFT player that’s changing the game in terms of value, visibility and utility: POAP - for Proof of Attendance Protocol.

Those nice little tokens that everyone’s after - and one can easily display and manage on Ledger Live, by the way. The protocol garnered an insane amount of adoption in 2021 through the likes of brands and events who offered them to their ever-increasing communities of crypto enthusiasts. And we have now come at a time when a Web3 event without a POAP is not a Web3 event.

So, today, we are glad to be talking to Lucas Verra, head of POAP France. This is On The Ledger, your Web3 memories episode.

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How do we onboard the next billion users to Web3? That ladies and gentlemen is the BILLION dollar question. But what if we told you that I’ve probably got the answer to that. Would you believe us? There are about 2.5 billion gamers in the world that generate aaaa lot of value, over 137 billion dollars, but that value is only captured by a limited number of companies, you and us, we get nothing but entertainment.  

Digital ownership completely disrupts the traditional Web2 model by allowing users to also become financial participants. We can now own, trade and port our assets in between different environements, thanks to blockchain technology. And that changes everything. That my frens is the Metaverse.

Our guest today totally gets this. He’s building a wild Metaverse that is about to take the world by storm: Wilder World, an immersive and photo realistic 5D Metaverse that is at the intersection of car racing, digital fashion and mind-blowing architecture. A world made by and for artists. A world with which we are proud to associate. Hypno, Wilder World co-founder, is the guest of On The Ledger.

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This is a question that many have asked themselves in 2021, and that many more will try to find the answer to this year - how do you start your NFT collection? Whether you are emotional, like Cabline, famous NFT curator and collector (with more than 3000 pieces on her collection), or analytical, like Jean-Michel Pailhon, Ledger Chief of Staff and compulsive NFT collector: we’ve got you covered.

How to choose your first piece, why the “buying 2, selling 1” strategy, how to manage your collection, how to secure it and to sleep at night? Mo El-Sayed and our two guests answer all of those questions and many more. Listen to On The Ledger and find out why you should look into Objkt.com, both a marketplace and a future social media platform, and how long it will take for your grandma to finally buy her first NFT.

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What is the metaverse? Who are its participants and how is it being built? And what are its challenges? Big questions that demand big answers.

Our guest today is building one of the most impressive and innovative metaverse ecosystems out there. Aaron is the creator of Fluf World and Altered State machine. A couple of projects that were launched a few months ago but are already comfortably surfing on the NFT wave (ask Snoop Dogg).

Together we explored his vision for Flufs, their synergies with ASM brains and where they’re both heading. A fascinating conversation about Web3’s creator economy, AI and the future of the metaverse.

We’ve also dropped a bomb towards the end of the discussion, so if you’re part of the Fluf community, you’re going to want to hear this… Fluf World x Ledger collab incoming!

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In a fascinating discussion, Gary Vee discusses his background, from wine vlogging to his “crypto revelation." He shares the story behind the legendary Gary Vaynerchuk podcast, explains his massive success with VeeFriends, the occasional harsh criticisms he receives (no, they are not “3rd grade doodles”) and the exciting future(s) of NFTs.

All of that and more with Ian Rogers, our Chief Experience Officer, as his interviewer! This is On The Ledger, season 2, episode 13.

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This week, we are meeting with a man who started to build “whatever he could build” on blockchain, from an Ethereum-based blackjack card game, to Zerion, a creative marketplace sourcing the most exciting projects for DeFi, NFTs and more… to which you can access from within the security of Ledger Live. Evgeny Yurtaev, Zerion Co-founder and CEO, explains to your host Mo El-Sayed how to keep DeFi understandable and easy-to-use, what’s an EVM and what are the three pillars for a safe future in crypto.

This episode was recorded during Ledger Op3n, at la Gaîté Lyrique (Paris).

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Today we’re talking about one of the most inspiring DeFi projects out there, one that’s truly anchored in the ethos and values of crypto and decentralization. Yearn Finance is the perfect embodiment of what DeFi is all about. Because, as Facu put it "if you don't know where the yield comes from, then you are the yield".

So, sit back, relax, and explore the possibilities of yield generation from within the safety of your wallet with Facu (Yearn) & Iqbal V. Gandham (Ledger VP Payments & Transactions), who’ll tell you why building in DeFi is often awesome - but also why it sometimes s*cks.

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Born Sébastien Devaud, Agoria is a french electronic music pioneer. His music flows between different genres and locations, from raves, to clubs, radio stations and even space satellites. But he’s also a man of many talents, with eclectic interests in contemporary art, fashion, poetry, AI and most recently crypto-art and NFTs.His unique background and deep attraction to science, art and spirituality come together to form a new phase in Agoria’s artistic evolution.

One that is crystallized in his first fascinating drops on Foundation & Objkt. But what about it? And how will Agoria the crypto artist evolve in the future? Will he DJ b2b with an AI? This is On The Ledger, Season 2, Episode 8.

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How will blockchain technology & NFTs revolutionize the music industry? 

Why is Web3 the best thing that could ever happen to artists & creators ?

On The Ledger explores music in the era of decentralization and NFTs with the inspiring Cooper Turley and Parker Todd Brooks. Cooper is a crypto strategist at Audius, a decentralized music platform that is owned and governed by its creator. 

Parker is currently Ledger’s VP of NFTs, and was formerly the Head of Dance and Electronic Artist Relations at Apple Music. He’s focusing on bringing the benefits of non-fungible tokens and self custody artist communities. 

Listen to their inspiring thoughts and glimpse into the future of music & entertainment.

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What’s Aave? Why is it so successful? How will DeFi impact the future?

On The Ledger explores DeFi and the crypto economy through the prism of Aave, 2021’s DeFi success. DeFi pioneer and Founder and CEO of Aave, Stani Kulechov & Fabrice Dautriat, Head of Coin Integration at Ledger, explain how Aave became the largest lending protocol in no time, while exploring the remaining challenges towards DeFi mass adoption. Listen, relax and feel inspired.

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Big thanks to Stani Kulechov from Aave

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Learn more about DeFi with School Of Block.

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What can we learn from the Pegasus spyware scandal? We dive into why your crypto isn’t safe in your Web 2 devices - aka smartphones & laptops– and what you can do about it.

This special On The Ledger episode looks at security vulnerabilities on smartphones and their impact on the safety of your crypto assets. Hosting Charles Guillemet (CTO) and JB Bédrune (Head of Security Research) two security experts from the LedgerDonjon. Together, we’ll dive into the experiments they recently conducted on a variety of mobile phone-based software wallets and how you can avoid being targeted by such practices. Sit back and get your security game strong!

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Learn more about the Donjon's security experiments on software wallets here.

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Why did those big guys even buy their first Bitcoin? What are their visions for the future?

On The Ledger tells you the genesis of Peter McCormack and Pascal Gautier’s bitcoin life, as well as their coming projects. Peter McCormack is the man behind “What Bitcoin Did”, the most popular Bitcoin podcast out there. Pascal Gautier is the Chairman & CEO of Ledger. Two big shots, one inspiring crypto tale.

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Big thanks to Peter McCormack from The What Bitcoin Did Podcast

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Learn more about Bitcoin and how to secure it with the Ledger Academy

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What is the creator economy? What are the limits of the digital creative model? And how is crypto disrupting creative industries? 

On The Ledger, Episode 6, brings to you the first edition of Creative Reflections. Together with the SuperMassive Robin Schmidt, we explore how crypto’s igniting a new creative revolution, from NFTs to digital fashion, gaming, the metaverse and more. Robin is Creative Director at the DeFi content platform The Defiant, and also the man behind our Youtube show School of Block. Take a moment to tune in and get inspired.

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Big thanks to Robin Schmidt from The Defiant

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Learn more about DeFi and NFTs with School of Block

Explore our Ledger Academy, learn about security & ownership, and access true financial freedom

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What could "EIP-1559" possibly mean? What challenges will Eth face tomorrow? And why a… hairbrush might shape its future?

On The Ledger explores the future(s) of Ethereum and unveils its potential. Dive into the second most famous network with Vlad Zamfir, a prominent researcher at the Ethereum Foundation, & Jérôme de Tichey, Head of Client Success at Ledger and host of Eth CC. Listen, chill and step into the realm of Ethereum.

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Big thanks to Vlad Zamfir from the Ethereum Foundation

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Learn more about Ethereum with School of Block

Explore our Ledger Academy, learn about security & ownership, and access true financial freedom

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What does financial freedom mean? Why does it matter? How do we access it safely?

On this episode of On The Ledger, we discuss what's at our very core: security. And who’s more qualified to talk about it than two top security experts?

Meet Matt Johnson, Ledger Chief Information Security Officer, & Charles Guillemet, our Chief Technology Officer, and learn how to get the safest crypto experience possible while enjoying freedom and ownership over your money. Listen to this podcast to level up your crypto knowledge – what are you waiting for?

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Big thanks to Matt Johnson & Charles Guillemet from Ledger

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Learn more about DeFi with School of Block

Explore our Ledger Academy, learn about security & ownership, and access true financial freedom

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What is an API? How does it work? What will fintech look like tomorrow?

On the Ledger explores the potential and the challenges of an open financial system with Yanni Giannaros and Iqbal Gandham. They answer your not-so-stupid questions about the bridges between the crypto-world and your traditional bank. Yanni is the CEO & co-founder of Wyre, a tech company that provides crypto projects – like Ledger – with the set of tools they need to interact with the legacy financial system. Iqbal is the Global VP Payments & Transactions at Ledger. Both of them explain crypto in a way that you’ll be able to echo it back to your friends. So listen, chill and relax.  

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Big thanks to Yanni Giannaros from Wyre

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Learn more about DeFi with School of Block

Explore our Ledger Academy and access true financial freedom

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What are NFTs? Are they truly disruptive? Are they just a fad, or the new creative renaissance?

For its 2nd round, On The Ledger tackles NFTs with Benoit Pagotto and Ian Rogers. Benoit is a creative visionary, and the co-founder of RTFKT, an eclectic studio that leverages blockchain technology, NFTs and AR to create unique digital artefacts. Ian Rogers is Ledger’s Chief Experience Officer. Together, they transport you into the realm of NFTs. Listen, chill and then find answers to questions you never dared to ask.

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Big thanks to Benoit Pagotto from RTFKT

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Learn more about NFTs with School of Block

Explore our Ledger Academy and access true financial freedom

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What are decentralized exchanges? Why are they relevant? Can they compete with banks?

On The Ledger meets with expert Mounir Benchemled, CEO of ParaSwap, the unique and successful decentralized exchange aggregator. Together, they answer your questions about DeFi, raise others, leave you with smart food for thought on the topic, and... Announce an exclusive partnership that sees ParaSwap amazing service integrated within the Ledger ecosystem. Listen & enjoy an accessible dive into the future of DeFi’s user experience and security.

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Big thanks to Mounir Benchemled from ParaSwap

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Learn more about DeFi with School of Block

Explore our Ledger Academy and access true financial freedom

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