Say it, "It’s the messaging, stupid.”

Host Rick Wilson has a come-to-Jesus moment with the campaigns and politicians who stand in opposition to Donald Trump. The lesson? Get on message.

Follow Rick Wilson at @TheRickWilson on X and subscribe to his sub stack at https://therickwilson.substack.com.

Join the fight with Lincoln Project at www.lincolnproject.us and follow us on X at @ProjectLincoln.

Learn more about your ad choices. Visit megaphone.fm/adchoices