Disrupting Motojournalism: The Hell for Leather Story

Wes Siler turned a contempt for US motorcycle media circa 2010 into the highly influential website Hell for Leather. Believing rigorous journalism was compromised because of too-cozy relationships between media and manufacturers, Wes became the most disliked man in the business—a role he relished. But then he sold HFL and it because a very watered-down property that eventually died. Wes currently is a contributor for Outside magazine and lives in the wilds of Montana. Remarkable for his ability to reinvent himself, Wes solders on with his sandpaper-like personally always at the ready to offend a new subset of the population.