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The Magic of Songwriting with Francesca de Valence

A Quality or Quantity Approach - Which is Better for Songwriting? with Kari Loya

87 min • 18 januari 2023

Many musicians know that it takes years of practice to become proficient on their instrument. But with songwriters, that can all go out the window and they can get stuck for months on one song. This brings up the old quality over quantity argument and which approach is more likely to result in great songs.

In this Club Conversation with bilingual Emmy-Award winning voice actor Kari Loya, we discuss Kari’s bold new adventure into songwriting and how taking a fearless, fun and abundant outlook on creative practice can result in some wonderful songs!

Timestamp:
2:37 - Kari shares how he got into songwriting 

6:15 - On learning new skills as an adult including some helpful tools

20:15 - Kari’s operating principles for learning 

27:50 - How we can learn alongside others 

36:26 - Finding clarity in your artist brand through writing songs 

41:55 - Quantity vs quality 

54:09 - On collaboration and creating unique work 

1:01:45 - Kari talks about writing “Agua” in I Heart Songwriting Club and then shares the song. 

1:18:05 - The Magic of Songwriting

About Kari: 

A bilingual Emmy Award winning voice actor, educator and executive coach, Kari Loya brings bold adventure and excitement to his new skill - songwriting! The American started noodling with song ideas when he lived in Rio de Janeiro years ago and continued noodling when he moved to Silicon Valley and again in the U.S. Virgin Islands. He has travelled to nearly 40 countries, worked in seven, and learned several languages along the way. Kari loves exploring, learning, creating and empowering. Contact Kari: Website / Instagram 

Song Credit: “Agua" - Written and Performed by Kari Loya. 

Find out more and contact us at I Heart Songwriting Club & Francesca de Valence.

Get your creativity, confidence, and songwriting output flowing. Join The Club and receive the support and structure to write 10 songs in 10 weeks and get feedback from a private peer community. 

Just getting started on your songwriting journey and need more hands-on support? Establish a firm foundation and develop your musical and lyric skills with our Beginner Songwriting Courses

Don’t struggle to write your next album - write an album a year with ease! Watch our Free Songwriting Masterclass

Get songwriting insights from I Heart Songwriting Club: Instagram / Facebook / YouTube

Be inspired by Francesca on socials: YouTube / Facebook / Instagram

Theme song: “Put One Foot In Front Of The Other One” music and lyrics by Francesca de Valence 

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