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The Media Odyssey

SPORTING LIFE

41 min • 13 februari 2025

FLY, EAGLES FLY!
After an electric Super Bowl victory, Marion and Evan return to their mics to explore how streamers like Netflix and Amazon are shifting to mass-market content in a bid to capture advertising dollars—raising the question of, "Are streamers becoming the new traditional broadcasters?" With insights into the challenges of live sports streaming and the evolving strategies of media giants, this episode is all about the way we watch our teams.

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« According to the declarative study, 37% of those who watched Ligue 1 this season did so illegally, via pirate streams broadcast via IPTV, encrypted messaging services such as Telegram, social networks, websites... Even more strikingly, 27% of those who illegally watch the French Football Championship have started doing so since this season. »

Since we recorded, DAZN shared their latest results and posted a 830M operating loss. Len Blavatnik injected another 827M$ into DAZN. Profitability feels like a distant future

WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/gcKfiFjy6ok

00:00 Cold Open and Introduction
00:43 Super Bowl Victory and Episode Overview
01:08 Shoutout to Los Angeles and World Central Kitchen
01:52 Basketball Talk and Personal Stories
02:52 Impact of Sports Rights on Streaming
04:57 Netflix and the Changing Content Landscape
11:34 Streamers Shifting to Traditional TV Models
14:09 Sports Bundles and Market Fragmentation
19:01 Fragmentation in Media and Sports Broadcasting
20:14 The Impact of Streaming on Traditional Broadcasting
22:07 Technical Challenges in Streaming Major Events
26:08 The Rise of Women's Sports
32:05 The Financial Viability of Sports Streaming Services
36:05 Piracy and Pricing Issues in Sports Broadcasting
36:53 Concluding Thoughts and Future Outlook

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Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/

Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/

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