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The Milk Road Show

Using Tokens For Governance & Incentivizing Communities | Lucas Campbell @ Bankless

65 min • 27 juli 2022

We talk to Lucas Campbell from Bankless about DAO Tokenomics, specifically how to use tokens for governance and incentivize communities.

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Name: Lucas Campbell

Twitter: @0x_Lucas

⏱ TIME POINTS ⏱

0:11 - Intro

3:20 - Lucas’s web3 rabbit hole story

6:29 - How Lucas got into managing tokenomics for various projects.

9:20 - Why do projects need a token?

12:13 - First steps for launching a token

19:06 - Treasury framework setup

20:59 - Establishing a governance framework

22:50 - Educating the community so that they can participate in governance.

25:00 - Delegating governance & soul bound NFTs

32:12 - Tips for decentralizing your product/community

34:10 - Ownership framework

36:00 - Launching a community token

37:53 - Creating token value

46:25 - What would Bankless DAO do differently?

48:35 - Bankless going web3

50:30 - DAO organization and collaboration

55:05 - Multi-token formats for DAOs

58:20 - Speed round

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