The Mr. Beacon Ambient IoT Podcast

This week, guest Curt Schacker, Co-Founder of TrackVision AI, joins us to discuss supply chain visibility. Discover how TrackVision AI tackles challenges through EPCIS 2.0 and Digital Link, promoting interoperability and simplifying collaboration. 

Explore applications like food safety and carbon tracking, challenging traditional methods. Curt's insights, inspired by his work on the Hubble Space Telescope, shed light on the evolving tech landscape. Illuminate the future of supply chain with TrackVision AI on this week’s episode!

Curt’s Top 3 Songs:

A Day in the Life, The Beatles: https://www.youtube.com/watch?v=usNsCeOV4GM 

Baby Blue, Bad Finger: https://www.youtube.com/watch?v=xbILy-bCN4M 

Sunday Morning Coming Down, Johnny Cash: https://www.youtube.com/watch?v=P9DuLnd7Tqw 

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This week on Mr. Beacon, we delve into the world of RFID innovation with Pierre Muller from EM Microelectronic. Recorded at the AIPIA SHOW in Amsterdam, we explore EM Microelectronic's roots, UHF and NFC dynamics. 

We cover topics ranging from dual-frequency chips, sustainability in smart packaging, and the RFID RAIN Alliance's role. Uncover the intricacies of the semiconductor industry, and potential synergies between competing RF technologies. 

Pierre’s Top 3 Songs:

Mack the Knife by Louis Armstrong: https://www.youtube.com/watch?v=28ULUQgxJ5M 

Is This Love by Bob Marley: https://www.youtube.com/watch?v=co2FK0WbXX0 

In The End by Linkin Park: https://www.youtube.com/watch?v=-mZURD3LAW0

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In this episode of the Mr. Beacon Podcast, Dominique Guinard, VP of Innovation at Digimarc, discusses the concept of Digital Product Passports (DPP). With the potential to disrupt the US, DPP originates from the EU's commitment to carbon neutrality by 2050, DPP empowers consumers with vital information on product carbon footprints, revolutionizing conscious consumerism. 

Dominique explores the shift from a "nice to have" to a "must have," impacting global brands and combating greenwashing. We’ll uncover DPP standards, such as GS1, and how it authenticates transactions, providing a guide to navigating sustainability, digital innovation, and the future of informed choices. Stay ahead with Mr. Beacon!

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Welcome to the Mr. Beacon Podcast! In this episode, Amir Khoshniyati, VP and GM of IoT Business at Identiv, discusses the latest in RFID and IoT innovation. He shares updates on Identiv's business, the launch of their cloud software, bitse.io, and highlights the company's evolution from access control. Amir delves into the dual focus on RFID and IoT devices. The conversation explores battery-assisted pixels, asset tracking in various industries, and Amir's involvement with the nonprofit Gentlemen of OC. 

I recommend that you check out the website. https://gentlemenofoc.com/

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This week on Mr. Beacon, we explore healthcare tracking tech with Andreas Stavropoulos. Director of Product at Vizzia Technologies. Learn how he  creates cutting-edge software, ensuring transparency in healthcare. Discover real-world scenarios, information transmission methods, and innovative use cases like asset tracking. Uncover challenges hindering RTLS adoption and the revolutionary role of Bluetooth tags in medical supply billing.

I hope you enjoy this episode with Andreas, I found it fascinating. And if you want to read more about Andreas’ transition from Architecture to hospital IoT software products, check out his Substack here: https://www.wiredandinspired.co/p/how-architecture-prepared-me-for-product

Songs:

• Wide Open Spaces by the Dixie Chicks https://www.youtube.com/watch?v=5Qgt2ODdwEU
• Into The Great Wide Open by Tom Petty https://www.youtube.com/watch?v=dqIgErOT6hg
• Emmylou by First Aid Kit https://www.youtube.com/watch?v=dxp6sdHJ8kA 

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This week on the Mr. Beacon Podcast we welcome IBM's Wiggs Civitillo to discuss IBM Food Trust. This innovative project, powered by blockchain technology, enhances food safety and sustainability in supply chains. Explore the impact of GS1 and EPCIS standards, as well as the collaboration with iFoodDS, poised to revolutionize global food traceability. 

Song links:

“And Your Bird Can Sing” by The Beatles: https://www.youtube.com/watch?v=9g2eU9YGwWQ 

“Amo Soltanto Te” by Andrea Bocelli and Ed Sheeran: https://www.youtube.com/watch?v=CZeciQCNU4c 

“Forever Like That” by Ben Rector: https://www.youtube.com/watch?v=VZAtb8FT9QQ

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In this Mr. Beacon episode, we delve into Quick Service Restaurants (QSR) and how the IoT is revolutionizing them, featuring insights from independent consultant Rick Buttner. We discuss QSR efficiency, supply chain tech, and the pressing FSMA 204 deadline, shedding light on how IoT is reshaping this dynamic industry.

Song links:

Hotel California, The Eagles: https://www.youtube.com/watch?v=n04BL8pzFc8

Stairway to Heaven, Led Zeppelin: https://www.youtube.com/watch?v=qHFxncb1gRY

I Can Only Imagine, MercyMe: https://www.youtube.com/watch?v=fajw_f44sc0

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This week on Mr. Beacon, we're talking with Garrett Kinsman, Co-Founder at Nodle, a company revolutionizing networks of IoT devices. Nodle connects physical and digital worlds using smartphone and Bluetooth tech. Nodle keeps data decentralized while rewarding users/contributors with crypto. Learn about their new N1 prototype, an IoT device with a sticker form factor. If you're into wireless networks and IoT, don't miss this episode!

Song links:

Viva la vida (ad) - Coldplay: https://www.youtube.com/watch?v=O3mYc1m3lsM

Stay Crunchy - Ronald Jenkees: https://www.youtube.com/watch?v=lg8LfoyDFUM

Random Album Title - Deadmau5: https://www.youtube.com/watch?v=rf2O5A2e5D4

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In this episode of Mr. Beacon Podcast, I chat with Julie McGill, VP of Supply Chain Strategy at Trustwell, exploring food safety and traceability. Trustwell links food and data for better supply chain control. Learn about traceability, recalls, and protocols ensuring safe food. We’ll talk about EDI, Blockchain, FSMA Section 204, and much more on this episode of Mr. Beacon!

Song links:

“Do You Know What It Means To Miss New Orleans” - Rosemary Clooney: https://www.youtube.com/watch?v=9LwaTQtxtWw 

“Superstition” - Stevie Wonder: https://www.youtube.com/watch?v=0CFuCYNx-1g 

“Rock This Town” - The Stray Cats: https://www.youtube.com/watch?v=m-a6ct8aalg

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This episode we have on the Senior Product Marketing Manager from Bluetooth SIG, Kayla Myrhow, and together, we're diving into a rapidly growing segment of IoT which is changing retail and spreading the connectivity that is a back bone of ambient IoT; Electronic Shelf Labels (ESLs) powered by Bluetooth technology.

From discussing the Bluetooth ESL standard, its secure and stable attributes, to exploring the adoption of ESLs in the US market, we'll journey through the projections that estimate ESL installations ranging from tens of millions to hundreds of millions by 2028. Our discussions will span the use cases for ESLs in retail, from dynamic pricing and precise inventory control to captivating promotions and enriching customer shopping experiences.

We'll delve into the world of deployments, uncovering how these labels integrate with Bluetooth modules and backend systems, including smartphones. It's interesting to think that ESLs have been around for two decades, powered by coin-sized batteries, and are now getting a boost from the latest Bluetooth specification 5.4. We unravel the concept of PAwR (Periodic Advertising with Responses) and encrypted advertising data, which together lay the foundation for a connected, frictionless retail environment.

We'll explore the global ESL standard, ensuring interoperability between various vendors. Beyond retail, we will explain the applications in healthcare system improvements and how they are becoming a replacement for traditional digital signage. We'll unpack the benefits of tracking inventory and ensuring products are sold before their expiration dates.

I hope you enjoy this episode and please let me know if there’s any other topics you’d like us to cover on Mr. Beacon!

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In this episode of  Mr. Beacon, we discuss food safety with Frank Yiannas, former Deputy Commissioner of Food Policy & Response for the FDA. We’ll explore the transformative Section 204 of the Food Safety Modernization Act, aiming to enhance food traceability. Frank's insights shed light on the urgency for improved measures after past foodborne illness outbreaks. Join the conversation to learn how this law is shaping a safer food supply chain.

Song links:

Synchronicity II - The Police: https://youtu.be/o5FPPoLqkCk 

Jump - Van Halen: https://youtu.be/SwYN7mTi6HM 

Absolute Reality - The Alarm: https://youtu.be/9l8bBr6o-78

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Today we’re joined by HaiLa Technologies. We talk with Charlotte Savage, the visionary Founder, about their ultra-low-power communication platform, Wi-Fi backscatter, and their mission to create battery-free IoT devices. Explore the future of Wi-Fi protocols and their commitment to environmental sustainability.

Check out their website: https://www.haila.io/about-us

Song links:

Dream On - Aerosmith: https://www.youtube.com/watch?v=R6H58swdugE 

Free Bird - Lynyrd Skynyrd: https://www.youtube.com/watch?v=0LwcvjNJTuM 

Here Comes the Sun - The Beatles: https://www.youtube.com/watch?v=fKLV8GCrveQ

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On this week’s Mr. Beacon, we further explore the indoor navigation space with IndoorAtlas CEO Erik Piehl. Using Earth's magnetic field and smartphones, IndoorAtlas offers GPS-like experiences indoors, with less infrastructure, simplifying navigation for businesses in any building type. 

Song links:

Red Barchetta by Rush: https://youtu.be/_LXKZq0fYDw 

Indestructible by Disturbed: https://youtu.be/Hj2vU2nr5Jw 

Dreaming by gattobus: https://youtu.be/bxSDXqBFxGU

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In this episode, we sit down with Bill Ritchey, the Senior Director of Strategy at Farm To Plate, a pioneering organization that is transforming the way food supply chains operate. Join us as we delve into the fascinating world of connecting manufacturers, distributors, and consumers with advanced technologies and strategies.

Song links:

Let it be, The Beatles: https://bit.ly/44bDQzl

Dream on, Aerosmith: https://bit.ly/46fQKy1

No more tears, Ozzy Osbourne: https://bit.ly/3NKNnbp

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Dov Moran is a venture capitalist and very successful CEO. As well as being a great VC, he invented the USB Flash Drive. He was one of the first investors in Wiliot. His new book “100 Doors: An Introduction to Entrepreneurship” has just been published.  

We talk about what it takes to get funded now that we are in a market downturn, his inspirations, struggles and amazing success with developing the Flash Drive. Also, what his view is on the future of Ambient IoT and his latest career as a drummer in a rock band.

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There’s more than one way to get rid of batteries on an Ambient IoT device. Jeeva’s CEO explains their approach and how the technology was incubated by the University of Washington. How does this technology differ from that of Wiliot’s battery-free solution? It all comes down to backscatter, or reflective energy from existing RF signals.

We’ll dive into all the applications for low power devices and much more on this week’s episode of the Mr. Beacon Podcast.

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This week on Mr. Beacon we speak with Ed Treacy, Vice President of Supply Chain and Sustainability at International Fresh Produce Association (IFPA), about the current state of food safety in the world. Ed explains to us all the information you need regarding the Food Safety Modernization Act (FSMA), as well as the opportunities for investment.

Are we ever going to get to the point where we can limit food waste during an outbreak? Ed seems to think we’re well on our way.

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Cesar Johnston has a lot to say about the future of the IoT. Capturing wireless energy to power devices has leapt beyond the theoretical. Energous is currently powering Wiliot's IoT Pixels and Electronic Shelf Labels (ESL) - an item-level communications revolution using ubiquitous frequencies.

We also get a chance to learn about his career starting off at Bell Labs and some of the leading companies that lead the Wi-Fi evolution.

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Bluetooth tags have been revolutionary in connecting our digital and physical worlds, but have yet to achieve their full potential. What if the technology, marketing power, and infrastructure reach of the telecommunications industry were to get behind the Ambient IoT use cases which Bluetooth is starting to enable? It’s happening now. The standards bodies developing 5G & 6G have recently set their sights on Ambient IoT.

This week, we talk with Amichai Sanderovich – a veteran of this space and Wiliot’s representative on the standards bodies that are driving 5G & 6G. With his help, we understand the current state of play of Ambient IoT as part of 5G and 6G, where it might go and what the implications are.

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Sustainability and ESG are becoming major drivers of IoT projects. As entrepreneurs and solutions designers, we need to understand what ESG is and the people responsible for it, why they do what they do, and how they do it. 

On this week’s show we talk with Iñigo Canalejo, IFCO’s VP of ESG, and a veteran of sustainability. We also hear about IFCO’s market leadership and expansion of the use of Returnable Transport items/reusable crates used in the food supply chain and how this is changing the way food supply chains operate. Join us to learn about the world of ESG and arm yourself with the information you need to understand the ESG function and to embrace it as a part of your strategy.

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It's inspiring that SAP has bestowed the title of "VP - Futurism" on someone.  And there is no better someone than Tom Raftery, who is a Global IoT Evangelist and thinker of deep thoughts across many domains.

We start off exploring why there is such a tsunami of funding going into making supply chains resilient and sustainable.  And then we drill down (no fracking!) into Tom's role at SAP, including how to inspire audiences with both content marketing and keynote presentations.

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There are huge opportunities to make our food supply chains more efficient (that’s a polite way of saying we waste obscene amounts of food). New technology from a Google backed startup called Strella can help. 

This week we talk to Strella’s CEO and Founder, Katherine Sizov, and learn more about the food ecosystem, cutting edge technology that is making a difference, and some real world entrepreneurial lessons about scaling a business.

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The new GS1 EPCIS 2.0 standard is set to have a dramatic impact on the way we manage supply chains. Its functionality can drastically improve sustainability, trust, and efficiency. We talk to one of the key contributors to the standard, author, CTO, and entrepreneur Dominique Guinard about the “Why, What and How” of a standard that supports visibility of “What, When, Where, Why and How” for products.

We also get the inside scoop on the acquisition by Digimarc of the company he co founded (Evrythng), and a preview of Living Web, the Physical Web reboot that Wiliot may be releasing.

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Interested in RTLS, asset tracking or Industrial IoT? You need to know about the new standard, Omlox, which is shaping the market with over 1,700 company members. Born out of the needs of European manufacturing giants, and the pioneering by Trumpf, the German industrial engineering pioneer.   

Omlox promises interoperability for RTLS systems, a catalyst for growth for RTLS vendors and an insurance policy against lock-in for companies wanting to deploy RTLS. We hear about it from the father of the standard, Eberhard Wahl, Managing Director of TRUMPF Tracking Technologies GmbH.

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We’re joined this week by Simon Molnar, who is the founder of Flagship, which is a company that is working to bring to physical retail the science of merchandising and inventory management which they perfected from running Australia’s largest online jewelry store.

How will apparel retailers survive in the face of online competition and challenging headwinds? We talk in depth with Simon about the relative benefits of the different technologies that can bridge digital and physical retailing: RFID, machine vision and Bluetooth tags. He shares the insights and changes that the newest technology in this space can deliver.

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In their role as a “converter”, Tadbik have been at the forefront of creating tags and connected packaging with RFID, NFC & BLE. Industry veteran David Beit-on, who heads up Tadbik’s business operations in Germany, explains the role of the converter in the world of IoT.  

He shines a light on what solution designers need to consider when adding auto-ID tags to “things.” We discuss Tadbik’s role as a pioneer in this space and then get their perspective on their work with Wiliot on battery-free Bluetooth. Then, we answer the question of which use cases have some of the biggest potential in this new world of massive IoT.

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Companies are being hacked and ransomed all the time these days, and given the fact that billions of IoT devices have the potential to increase the number of vulnerabilities that companies have to deal with, it’s safe to say that this issue is more important than ever before.

So what exactly can be done to increase the security of everyday devices connected to the internet? Well, we brought on the Co-Founder & CEO of Sternum, Natali Tshuva, to tell us how her company is bringing security and observability to the IoT.

Podchaser token s1TXtVgsIh03bXBNDWmN

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Does your product have a soul? We are heading into a future where more and more things are getting digital “souls” or IDs these days. We are talking about an identity that transcends the life and even the second life of a product. It’s a compelling concept, as it unlocks waste reduction, product safety, regulatory compliance, efficiency and new revenue models.  

Max Winograd’s team is competing in what is a very strategic market, the provision of cloud systems to manage the soul of every product in the world. Anyone interested in IoT applied to digital identity using RFID, Bluetooth or barcodes needs to know about this.

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Last week the GS1 Connect conference came to San Diego. Speakers included auto-ID leaders from Mc Donald’s, Wendy’s and Chipotle. It reminded us of one of our favorite conversations with Melanie Nuce, SVP at GS1, a fascinating person who happens to be a leader at the standards body that is responsible for almost all of the bar codes and data encoded on the products we see everyday.

300,000 companies across 25 industries turn to GS1 for guidance. GS1 is a not-for-profit global standards organization, most known for supply chain identification. 50 years after the barcode was first scanned, GS1 continues to help brands and retailers leverage unique identities, capture information in a machine-readable way, and share data with trading partners to drive business decisions. Tune in to get a behind-the-scenes look into business, and to learn all the things you need to know about GS1 and it’s standards. 

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Logistics is pivotal in shaping modern business operations. As businesses compete and deal with supply chain disruption this is driving some fascinating new technologies and systems. For technologists that seek to embed their technology into the arteries of modern supply chains, it’s important to understand the problems and trends that are driving the adoption of these latest technologies.  

In this episode we talk to a journalist who is completely focused on logistics, the trends, and understanding the systems and the players in it. Join us as we get schooled on logistics, Warehouse Management Systems and last mile trends by Jack Daleo, journalist at Freightwaves and Modern Shipper.

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This week we talk with the leader of the lab that is at the heart of RFID and Auto-ID, about tags in outer space and on the ocean floor. We learn about Auburn University’s pivotal relationship with the giants of retail, aerospace and the biggest vendors of the technologies that are bringing the digital and physical worlds together.

Justin Patton is the Director of the Auburn University RFID Lab, a research institute focusing on the business case and technical implementation of emerging technologies in retail, supply chain, aerospace, and manufacturing. The RFID Lab is a unique private/academic partnership between users, technology vendors, standards organizations, and faculty.  Justin has participated in business case research for advanced technology with Walmart, Target, Amazon, FedEx, Dillard’s, Macy’s, Delta Air Lines, and Boeing among others, and is currently supporting projects including multiple technologies supporting serialized supply chains. He is one of the primary developers of the ARC program, the first and most widely utilized international performance validation system for RFID, and is currently working to help standardize serialized inventory in all aspects of the supply chain.

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What’s going to happen to the world when the Internet explodes by a factor of 100 times, from billions to trillions of things? Steve talks with a friend of the show, and Deloitte’s Chief Futurist, Robert Schmid, to explore when this change will happen, where the opportunities lie, and how to take advantage of what will be a disruptive revolution in the IoT.

We also discuss the prospects for the retail industry and what it must do to survive as we move into an ever more connected world.

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This week we switch things up as Steve puts his Wiliot hat on and shines a light on the inside story of Wiliot’s initiative to democratize access to its revolutionary Internet of Everyday things technology. Sitting on the other side of the virtual interview table and asking the questions is Robert Schmid, Deloitte’s Chief Futurist, otherwise known as Mr IoT.

We’ll talk about Wiliot’s starter kit and what comes inside the box. Clearly $500 for the kit goes a long way for business leaders looking to expand their asset tracking capability.

Visit https://www.wiliot.com/starter-kit for more info.

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This week we are joined by Mattan David, the UK Managing Director of Digipal, an innovator in the next generation of plastic pallets. We discuss how sustainable plastic pallets -  as well as trackable ones - are game-changers. Years of coping with the limits of RFID tracking - clumsily monitoring movement as pallets enter and leave storage facilities - is being replaced by the superpower of Bluetooth tracking? Learn how this newer technology will transform the way Digipal - and others - keep track of their pallets and prevent loss or theft of goods.

We’re rapidly entering a new era where returnable transport items are never lost or held up in transport.

The 3rd song Mattan mentioned can be found here: https://www.youtube.com/watch?v=6FcdvdPX5p8

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This week we have a very special guest, the CEO of Wiliot Tal Tamir. We’ll talk about Wiliot’s latest release, which includes new versions of their IoT Pixel tags (battery-free, postage stamp sized computers), and version 2.0 of their cloud service, designed to scale the IoT 100x, from billions to trillions of intelligent connected everyday things. 

These technologies are primed to disrupt the IoT and make it much easier for companies to not only track things that were previously offline, but actively solve problems as they arise.

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This week on The Mr. Beacon Podcast we’re talking with the CEO of Blyott, Gery Pollet. Healthcare is one of the most lucrative markets for asset tracking solutions, but how do you crack it? Gery reveals his company’s approach and tells the story of how he figured out the secret.

We go deep on the importance of asset tracking in the medical space. Covering the best tools for keeping track of both expensive equipment, as well as consumables. Tackling the challenges healthcare providers face today. And how much money is to be gained or lost in the process. Also check out the songs Gery mentioned in the interview:

Jacques Brel – Ne me quitte pas

https://www.youtube.com/watch?v=Vz6r0TP4FBI

Stroma – Alors on Danse

https://www.youtube.com/watch?v=VHoT4N43jK8

Angèle – Bruxelles Je ’T Aime

https://www.youtube.com/watch?v=a79iLjV-HKw

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This week on The Mr. Beacon Podcast we’re talking with Brielle Jaekel, who is the Managing Editor of Supply and Demand Chain Executive, and host of the L.I.N.K. podcast. She has a lot of insight on the current issues with the supply chain. How can innovations in the IoT help?

We talk about this, as well as the environmental implications, tech company visibility, and much more.

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This week we get to know Russian indoor location and Indoor Positioning System vendor of 10 years standing Navigine. We're joined by the CEO, Alexey Panyov, and partnership manager, Margarita Vlasova. They've adopted an open source strategy, giving away some of the most valuable software assets they have developed. We learn why they did it and some surprising benefits.

Songs mentioned by the guests are here below.

Margarita:

Reasons by Minnie Riperton https://www.youtube.com/watch?v=sOOgY6CN6Xc&ab_channel=MinnieRiperton-Topic

Time in a Bottle by Jim Croce https://www.youtube.com/watch?v=9h1davKgBYM&ab_channel=JimCroce-Topic

Framganga by Danheim https://www.youtube.com/watch?v=K3qgE2OR-Zk&ab_channel=Danheim

Alexey:

Pink Floyd - another brick in the wall  https://www.youtube.com/watch?v=5IpYOF4Hi6Q

Pink Floyd - shine on you crazy diamond https://www.youtube.com/watch?v=cWGE9Gi0bB0

AC/DC - thunderstruck https://www.youtube.com/watch?v=v2AC41dglnM

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Can you guess what the world's largest indoor location services platform is? Cisco’s DNA Spaces platform handles over 1 trillion location updates from 1 million access points deployed across 120,000 locations worldwide, so it is a serious contender for this title. The strategic implications of a giant like Cisco building a services platform like this impacts the entire ecosystem of customers and vendors that are in adjacent and overlapping spaces.

This week we’re taking a look back at the discussion we had about DNA Spaces with Product Manager Lucas Hanson. Tune in to learn how Cisco is digitizing physical spaces at an unprecedented scale and how you can harness the data from your existing Cisco wireless infrastructure to turn it into consumable insights and actionable business outcomes.

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From the leading journalist and podcaster on IoT – Host of The Internet of Things Podcast, Stacey Higginbotham introduces us to Sidewalk, Matter and the subject of IoT interoperability.  

Plus, we have a lively discussion on privacy and Stacey’s predictions on the future of the IoT industry.

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This week we speak with one of the leaders in indoor navigation, Pointr sales leader Paul Dupont, who shares how their platform has evolved over the past 5 years, the use cases that are taking off and insights into the issues that buyers should be aware of before investing into Indoor Positioning Systems. 

Plus, we share some advanced information on Wiliot’s new Starter Kit, which now makes their Internet of Everyday things technology available to Everyone for the first time.

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Supply chain issues are impacting our business and personal lives.  They are also a major driver of IoT projects.  This week we’re talking with Bob Trebilcock, who is the editorial director at Supply Chain Management Review, about the current state of the supply chain, where it is failing, and how it will evolve moving forward.

We also talk about omni channel supply chain, which companies are using it currently, as well as which companies are falling by the wayside. And towards the end of the show we’ll talk about Bob’s career, as well as his favorite songs (linked below). Enjoy!

Purple Haze from the first Jimi Hendrix album. https://www.youtube.com/watch?v=WGoDaYjdfSg&list=RDWGoDaYjdfSg&start_radio=1

Fire and Rain from James Taylor Sweet Baby James album. https://www.youtube.com/watch?v=EbD7lfrsY2s

Julian Bream playing Bourree - https://www.youtube.com/watch?v=L7aDW1kWbAU

Bloomdido - Charlie Parker and Dizzy GIllespie from Bird and Diz - https://www.youtube.com/watch?v=hT3wyNwfN0Q

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This week we’re talking with Bryan Merckling, CEO of Thinaer, about the tools and methods that companies like his are implementing which are helping to bring true scale to the IoT space. This is helping businesses take a good idea and bring it to life profitably. We cover everything from tags to robots in an effort to roll back the curtain on how companies like Thinaer are bringing asset tracking to businesses as a turnkey service.

Also, how is a technology like RFID stacking up against newer implementations like BLE over 2.4GHz? Find out this and so much more!            

For more information about Thinaer, visit https://thinaer.io/

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Today we’re talking with Ramesh Kesanupalli, who is the Co-Founder of the Accountable Digital Identity Association (ADIA), about the benefits of a single digital identity for accessing all accounts over the internet. Not only is this a much easier way to access all your accounts, it is also far more secure, preventing fraud and bringing accountability to the real world.

Listen along as we discuss various aspects of cybersecurity, current authentication technologies like FIDO, and much more. We even get to hear about some of Ramesh’ favorite songs from India, here are the links to those:

https://youtu.be/h9X3R_y1Y94 

https://youtu.be/zuPoUsdXrqM

https://youtu.be/Rabux6-hDz4

https://youtu.be/YTLCkrHPPgQ

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This episode we’re talking with Andy Ward, who is the Co-Founder and CTO of Ubisense, about various technologies from ultra wideband, to bluetooth, machine vision and many more, which his company utilizes within car manufacturing factories to automate the assembly line process.

Listen as we discuss these various technologies, old and new, and how in combination they have the chance to change the manufacturing process from top to bottom.

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This week we’ve brought on Tim Debus, who is the President and CEO of The Reusable Packaging Association, to talk about the various benefits businesses can realize when they turn to sustainable, reusable packaging. Tim’s focus is on transportation and distribution packaging (such as bins, crates, etc.), which is an area primed for disruption and improvement.

Combined with auto-ID technology, reusable packaging is sure to change the supply chain industry as a whole, making the experience better (and more lucrative) for both buyers and sellers alike.  Enjoy this conversation as we cover everything from grocery stores, clothing supply chains, and the circular economy as a whole.

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This week we’re talking about the circular economy and the process of making fashion more sustainable with auto-ID technology. We’ve brought on Tom Cridland, who is a fashion designer, podcaster, and musician who has created a new clothing line with a 30-year guarantee in order to promote more sustainability in the fashion and clothing space.

We discuss the impact of auto-ID in the fashion industry, and how Bluetooth tags in clothing could be implemented to improve supply chains as well as creating a used market for clothing. We also hear Tom’s experiences with Elton John and his band, and what ultimately inspired him as a musician and fashion designer.

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For this week's episode on branding in the IoT space, we have Adam Hanft on the show to share some of his strategic findings from working in the branding arena for the last several decades. Adam has a creative director background, working at many agencies as an advertiser, and has worked with the likes of Alan Kay ("If You See Something, Say Something"), and even Barack Obama with the "get out the vote" campaign.

The truth is, there is no industry or category of business that can avoid the need for branding, and this includes IoT. So today, we discuss ideas ranging from "fast brain slow brain" to grading the IoT space when it comes to branding and messaging effectiveness. We talk about huge successes like Apple in creating amazing brands, and huge failures like the Sony Betamax. Showing how the best product doesn't always win and the advantage of having a powerful and effective brand.

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Can you guess what the world's largest indoor location services platform is? Cisco’s DNA Spaces platform handles over 1 trillion location updates from 1 million access points deployed across 120,000 locations worldwide, so it is a serious contender for this title. The strategic implications of a giant like Cisco building a services platform like this impacts the entire ecosystem of customers and vendors that are in adjacent and overlapping spaces.

This week we have the opportunity to get a look inside DNA Spaces with Product Manager Lucas Hanson. Tune in to learn how Cisco is digitizing physical spaces at an unprecedented scale and how you can harness the data from your existing Cisco wireless infrastructure to turn it into consumable insights and actionable business outcomes.

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Every day, Kontakt.io’s products touch millions of people in shopping malls, office buildings, and hospitals. With devices in over 50 airports, it likely that many of us have departed and arrived at once equipped with Kontakt.io! 

This week we are excited to have Rom Eizenberg, Chief Revenue Officer and an industry veteran with 15+ years of experience in IoT, on the podcast. It has been three years since Kontakt.io’s last appearance on the podcast, and Rom is here to shed some light on what they have been up to and their achievements in the previous few years. Tune in to learn about their latest product, Portal Beam, and to hear Rom’s answer to the loaded question, ‘Has IoT been successful?’.

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What is the state of IoT on the high seas? What can those of us on dry land learn from the evolution of this business we all depend on? 

A lot has changed in the past year, and the shipping industry has been no stranger to the effects of COVID-19. Sam Jha joins us back on the podcast after his debut in 2017 to share how the shipping industry has been evolving and what Alpha Ori is doing to enable transparency, analytics and increase productivity. Join us this week to hear about Ship Operations 2.0 and how the Alpha Ori is digitizing the industry with software and sensors one ship at a time.

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Do you know the global language of business? The language of Unique Product Codes (UPCs) that identify products and companies for sale in stores and major online marketplaces? This language enables barcodes, playing to the beat of 6 million scans a day, all over the world.

This week we sit down with Melanie Nuce, SVP Corporate Development at GS1 US, to learn why more than 300,000 companies across 25 industries turn to GS1 for guidance. GS1 is a not-for-profit global standards organization, most known for supply chain identification. 50 years after the barcode was first scanned, GS1 continues to help brands and retailers leverage unique identities, capture information in a machine-readable way, and share data with trading partners to drive business decisions. Tune in to get a behind-the-scenes look into business, and to learn all the things you need to know about GS1 and it’s standards. 

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What does it mean to ‘modernize your supply chain’?

To Digimarc, it involves moving beyond the conventional barcode to an imperceptible data carrier, the Digimarc barcode, that can be repeated many times on packaging without spoiling the appearance. Digimarc is helping businesses across many industries solve for brand protection, sustainability, and traceability. Their digital identity can be applied to material and media of all kinds, including packaging, labels, audio, fabric, and more. We welcome Sprague Ackley, Principal R&D Engineer at Digimarc, back on the Mr. Beacon Podcast to learn about the technology behind the invisible barcode and how it works. Tune in to learn about the use cases that are driving leading retailers, brand owners, packaging suppliers, and even all of the currencies of the world to adopt the Digimarc Barcode.

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How is it ‘that virtually every person on the face of the earth has the ability to scan a barcode in their pocket’? 

Success in IoT depends on understanding how the ecosystem operates. Auto-ID is a building block at the heart of IoT and AIM is the industry group that defines auto-ID standards. It does the things that companies on their own, even giants, can’t achieve.

This week we have a peek inside AIM. For ‘nearly half a century, it has provided unbiased information, educational resources and standards to providers and users of these technologies’, Barcodes, QR Codes, RFID, and Bluetooth, to name a few. Sprague Ackley, Principal R&D Engineer at Digimarc, a contributor to AIM for much of his career, points out the many parts of our lives that auto-ID enhances: think of getting packages to your door just in the nick of time, making sure your COVID vaccine has been accurately tracked and traced, or the military receiving the materials they need under incredibly difficult conditions. Now that auto-ID is well established, AIM focuses on making it better, less expensive, more efficient, and deployed more broadly. Tune in to learn how you can leverage its resources, how it works, and its relationship to other groups like RAIN RFID, ISO, and GS1.

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The next time you buy a product, a purse or a pair of shoes, imagine the capabilities that could be unlocked if it were really a platform.

The purse could digitally verify its own authenticity, your shoes could seamlessly share the story of their design and origins. ‘Product to Platform’ is the transformation Blue Bite have been enabling: A new way of engaging customers throughout the entire product lifecycle to protect the brand, tell its story, and enable new product commerce opportunities. 

Blue Bite plays in many industries and has worked with many notable brands like L’Oréal, Bulgari, Adidas, Moët Hennessy, and Samsung. They have helped these brands digitize their products with connecting technologies like QR codes and NFC, which are managed by their ‘Experience Studio’ platform. Tune in this week as we chat with Mikhail Damiani, CEO of Blue Bite, to hear about which applications are driving each of these technologies and the new experiences that Blue Bite are bringing to market. 

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 You’ve heard about the Amazon Go Store and all the big box retailers implementing technology to transform the way we shop, but are we seeing the same advancements in the luxury sector? This week we talk to Inspify, a technology company that is ‘reinventing the art of retail in luxury boutiques’.

Thorsten Walther, CEO of Inspify, sits down with us to talk about their product: a customer experience platform as a service. Currently, their focus is creating custom experiences for luxury brands in the boutique and online for jewelry and watches. Tune in this week to catch a glimpse of Inspify’s exceptional work turning the offline to online with the creation of virtual boutiques, equipped with the ultimate live chat feature with a sales representative. Coming full circle, we learn about how Inspify are using beacons on time pieces to engage with customers as a tool to enable social sharing and immerse them into product storytelling.

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Why would you want Near Field Communication, or more commonly known as NFC, technology in soccer balls, hand bags, and COVID testing kits?

After this conversation with Avery Dennison’s Head of NFC business, Amir Khoshniyati, you’ll be asking ‘Why not?’.

To name a few uses that Amir mentions, the unique ID that NFC provides can enable authenticity, consumer engagement and loyalty, and supply chain visibility. Avery Dennison, who recently acquired Smartrac, are a company whose products are used in almost every industry. These include ‘pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets.’ NFC technology falls under the RFID umbrella, of which they are the world’s largest provider. Tune in this week to learn about the use cases NFC are enabling today, uniquely in COVID times, and the upcoming opportunities in the IoT landscape.

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IoT insiders know that Bluetooth is not just the wireless technology that we know and use on a daily basis, but also the nick-name of the late Danish king and great communicator, Harald Bluetooth. Forkbeard, Bluetooth’s son, known for his navigational expertise is a perfect name for the company we are talking with today. Forkbeard combines the best of Bluetooth and ultra-sound technology enabling the centimeter-level accuracy needed for useful services and movement insights in indoor environments. Join us as we sit down with Wilfred Booij, CTO of Forkbeard, to learn how they are achieving thier mission of taking the GPS revolution indoors. We will talk accuracy, latency, size, and functionality of ultra sound, as well as a side by side comparison to other positioning technologies.

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What could possibly go wrong when huge businesses try to engage with startups? What should startups expect when they try to sell to much larger companies?  How would a partnership between companies like Bissell, Steelcase, and Whirlpool help avoid the issues that occur when entrepreneurs penetrate large enterprises?  

Join us this week with Dana Lowell, Co-founder of Seamless, to find out the answers. Dana’s extensive experience also leads us to an exciting conversation about the future of automotive and IoT. We find out how the industry is transforming and how connectivity and the cloud are changing the automotive supply chain and vehicle functionality.

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Where are the dark spots in your supply chain?

How could your business transform with digital twin of your supply chain? We are talking about continuous, real time location, condition, and contextual data, when you need it.

In 2014, a team of Silicon Valley veterans built a cloud system that bridges the physical and digital worlds. Cloudleaf’s vision is to ‘take a radical new approach to unlock the massive value within supply chains, and transform them into more powerful, data-driven strategic assets’ using IoT, Artificial Intelligence, Machine Learning, and advanced analytics. This week we sit down with Mahesh Veerina, CEO of Cloudleaf to learn how continuous visibility leads to continuous intelligence. All this allows you to move faster and make more informed decisions. Tune in to get the inside scope on the business justification for investing in real time visibility and sensing – what the ROI is on tagging everything, adding in the reading systems, and all the changes in processes.

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Imagine if there was a way to pay for the product, but not the packaging.

A way to avoid paying 20%-30% more per unit imposed by purchasing in smaller formats and simultaneously help save the planet.

Imagine if, thanks to IoT technology, the packaging can be used as a mechanism to pay for the product.

Meet Algramo, a company trying to introduce a new way to buy. Algramo calls on us to ‘buy your last packaging’, a smart reusable container with a refill service that comes right to your door! Brian Bauer, responsible for Circular Economy and Alliances, explains that Algramo means ‘by the gram’ in Spanish, and that they have been serving the community in Chile and have plans to scale to New York City in the next few weeks. Today, they are working with Unilever to provide a laundry detergent service, with plans to extend to dog food with Purina. Join us this week to learn about circular economy and the technology behind Algramo’s revolutionary way to buy.

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Imagine arriving in San Francisco from Milan, with a business idea and only money to last you a week. Next thing you know you are crashing at a stranger’s house, notably one that went on to found Uber. Marco Palladino, now co-founder and CTO of Kong, did exactly that. Marco, with his co-founder, was able to build a network and even sign their first investment round at that kitchen table.

In this episode, we learn about how their first company, Mashape, turned into the world’s most popular open source microservice API gateway, Kong. Kong is in the business of enabling ‘architectural freedom by connecting all microservices and APIs natively within and across clouds, Kubernetes, data-centers, and more’. Kong has 150M+ downloads of their open source product, 1M+ instances of Kong running per month across the work, and over 250 enterprise customers. Marco calls APIs the ‘3rd industrial revolution in this world’, the ‘assembly line of software’. Tune in this week for a crash course on containers, cloud APIs, and microservices.

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By 2023, those subject to a national privacy law will increase from 10% to 65%. Is this frightening or reassuring? What does it mean to us as entrepreneurs and as individuals?

This week, we have a fascinating conversation with Trevor Hughes, President and CEO, of the International Association of Privacy Professionals, or IAPP. The IAPP is seeing exponential growth, with 57,000 members amongst its ranks and adding up to 1,000 new members a month. These include the giants like Amazon, Walmart, and Deloitte. IAPP is the ‘world’s largest and most comprehensive global information privacy community’. They put on conferences, and act as a resource for knowledge assets and certification. In this episode, we delve into why privacy compliance is essential and the financial risk of getting it wrong, up to a staggering 2% of global revenue in fines for violations. Peeling back another layer of the onion, privacy has a become a brand issue, with more people associating the word ‘privacy’ with the word ‘trust’. Trevor Hughes describes privacy as being measured on a ‘continuum of expectation’. Tune in to hear the discussion on how privacy can actually accelerate technological progress and innovation, how privacy differs through cultures and generations, as well as the implications of COVID-19 on privacy standards. 

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We are talking about tracking rats with a beacon backpack, tools in fighter jets, assets inside nuclear power plants and baseball stadiums with WISERSystems this week on the Mr. Beacon Podcast. WISERSystems has an approach to Ultra-Wide Band locating technology that minimizes the cost compared to traditional UWB tags and readers, while still delivering on industry leading location accuracy. To get very high accuracy their Ultra-Wide Band implementation takes time based measurements for location (instead of the angle of arrival): Time of Arrival (ToA) and Time of Transmission (ToT). WISERSystems believes that their approach saves time and money by showing where your assets are even when a clear line of sight isn’t available. We sit down to talk to CEO, Elaine Rideout, and Solutions Engineer, Logan Maxwell, to get an in-depth look at how Ultra-Wide Band solutions have evolved in the last few years, how the technology is different than other location solutions on the market, and what gives WISERSystems a competitive edge.

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How do you make the IoT secure? What happens when you don’t? What are some of the most powerful IoT companies doing to address those questions? Full episode here:

The ioXt Alliance believes in building a safer IoT world. They believe this world can be made possible through an alliance built on establishing security standards, shaping public policy, and compliance through testing and certification. This week we talk to Brad Ree, the CTO of The ioXt Alliance. This international standard for IoT security was brought to life by some of the tech giants you might be familiar with: Google, Amazon, Comcast, T-Mobile, to name a few. In this episode, we dive into how the ioXt Alliance defines IoT and the vast differences that consequentially create notable variances in security requirements for each. Acknowledging that IoT is scaling and with scale comes increased risk, we continue the discussion about the tradeoffs such as cost, usability, longevity, and more. Turn in this week to learn how The ioXt Alliance is evolving and about how you can become involved in making the ‘Internet of Secure Things’ a priority.

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Ultra-Wideband (UWB) in the iPhone 11 – What is it and what are the implications?

A few months ago a large group of engineers from Apple and Samsung entered the room where a small group of engineers were working on updating a previously obscure radio standard IEEE 802.15.4, mainly used for industrial applications such as luxury car production. Fast forward to a stage in Sunnyvale where Tim Cook unveils his new iPhone 11. The fate of Ultra-Wide Band or UWB was changed forever when Apple added a new it’s U1 UWB/Ultra-Wide Band radio and an elaborate new antenna to its latest iPhone 11. 

We talk to Nathan Dunn CEO of Bluecats, one of the pioneers of UWB and Bluetooth solutions about what this means to the industry, the applications it unlocks now and what it could be used for in the future.

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‘Digital to physical convergence and the Internet of Apparel, with a sustainability twist!’ Dr. Kevin Dooley, a professor specializing in supply chain at Arizona State University, joins in his role as the Chief Scientist of The Sustainability Consortium (TSC). TSC is a 100+ member community of retail giants including Amazon, Walmart, Walgreens, as well as major CPG Brands, non-profits, and academic institutions. They work across all product categories to determine a way to make the things we buy more sustainable. On this episode, we learn about WearEver, a TSC project with goals to embed technology into apparel to measure usage which has the potential to increase demand for ‘clothes that have better emotional and physical utility and durability’ whilst unlocking a treasure trove of information about where / when / what consumers wear. Kevin discusses what drives interest in tracking usage of consumer products, the potential technologies to achieve this, and their current limitations. 

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A few weeks ago we heard about the new Bluetooth 5.1 specification, and notably two new exciting features: Angle of Arrival (AoA) and Angle of Departure (AoD). This week we are reunited with a familiar face, Fabio Belloni, to bring these features to life using Quuppa technology. Fabio Belloni is the Chief Customer Officer at Quuppa, a location platform that has pioneered AoA for RTLS solutions. In this episode, Fabio takes us through a demo of the reverse architecture, Angle of Departure (AoD), at their annual Quuppa Partner Conference. Rather than real time location applications, AoD is best used for indoor positioning and navigation. We then take some time to get updated on the last year at Quuppa, including their announcement of the new family of Quuppa products, and discuss what the future landscape of this Bluetooth specification.

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This week we talk to the Wiliot engineers behind the first sticker sized battery free Bluetooth tag about how it works and the approach to its design. 

Wiliot envisions a world of smarter "Things" that can sell themselves and offer functionality not possible before. Apparel and pharmaceutical packaging become connected to the cloud. The Internet of Things can scale and offer real value as we understand where products are, who is using them and when they need to be replenished. Manufacturing, supply chain and inventory can be optimized. Makers of products and retailers can flourish in the face of disruption from online shopping. Anything we wear, touch or use can include sensing and connectivity, thanks to battery-free devices with an infinite lifetime.

Wiliot is a semiconductor company whose mission is to connect people with products with cloud connected sticker sized Battery Free Bluetooth tags. The company was founded by the leadership of the Gigabit Wi-Fi pioneer Wilocity, a group of wireless engineers experienced in building new products and the ecosystems required for their success. Wiliot has a research and development team based in Israel and a business development headquarters in San Diego, California.

Thanks to our partners at Beckermus for allowing us to capture footage at their facility of the system used to assemble Wiliot engineering prototypes.

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This week on Mr. Beacon we talk to Justin Zastrow, CEO, and Ira Hayes, CTO, of Smart Armor.

Smart Armor builds controlled access points, in other words Bluetooth locking systems. The company was born out of creating a solution for locking medicine cabinets and measuring adherence to medication. Now they are finding many different applications where securing drawers and cabinets, and using your phone as the “key” using the Smart Armor Smart Cube is very useful. You can find their cube in Best Buy today, and soon it Home Depot and Costco!

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One of the essential ingredients to the infrastructure of many systems is a gateway - a device that connects ‘things’ to the cloud. In many cases, these ‘things’ are Bluetooth beacons! Rigado, one of the leaders in this space, produces a ‘edge-as-a-service’ infrastructure - wireless gateways and an edge computing platform. This infrastructure is used for Commercial IoT solutions, like asset tracking and in smart buildings. On this episode of Mr. Beacon, Rigado’s CTO, Justin Rigling, gives us insight into which kind of applications gateways are essential, as well as an overview of their products and services. 

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From sporting goods to luxury items to cosmetics, there a massive problem with counterfeiting. This 1.7 billion dollar problem is a weighty pain point in most verticals. The health and safety consequences are serious, and misrepresentation of the brand image and quality is just the tip of the iceberg in terms of negative ramifications. On this week’s episode, we talk to Ross Mandel, CEO of VerifyItNow, about the business he built around finding a solution to this problem. We discuss the growth of VerifyitNow from brand protection to asset tracking to a lost and found platform, and the opportunities and limitations of the technology behind it - NFC, Bluetooth, and Google Nearby. Watch as Ross illustrates how you can “product your brand, reduce loss, increase customer confidence, and build brand loyalty” with their anti-counterfeit and verification system.

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Grizzly Analytics is recognized as one of the world’s leading analysts focused on location technologies and IoT, based on their technical expertise and hands on approach to evaluating vendor claims.

On this episode of Mr. Beacon, we talk with Bruce Krulwich, Grizzly’s founder, about the current landscape of location technologies, how the different offerings are evolving, and expectations of the future. We talk Bluetooth beacons, Ultra Wide Band, Ultrasound, SLAM, Machine Vision, and more. 

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Connecthings is in the business of enabling public transport solutions for Smart Cities using a combination of Beacons, NFC and QR Code technologies. We talk to their CEO, Laetitia Gazel Anthoine, about how her company has achieved success in an area where few have survived.

For more interviews and articles from the author of Beacon Technologies see https://www.mister-beacon.com/interviews

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Can you even imagine any reason your motor oil would need to be a connected product? To stretch your thinking a bit more, how about pharmaceuticals? These are some of the cutting edge examples of how connectivity in packaging and everyday products is making a difference both to the consumer and the cost and production inherent in bringing those products to market.

In this episode of Mr. Beacon, Steve talks with Marcin Pilarz, CEO of Talkin’ Things, a company that integrates connected technologies with everyday products. In this conversation you will hear why this particular application of NFC technology is beneficial, the particular hurdles encountered when implementing it - especially with well-established brands, and how the industry is poised to grow in the next few years.

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Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.