The New Music Business with Ari Herstand

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Brittany Douziech is a film and TV music supervisor with 20 years of industry experience. She has a knack for supervising projects that become festival darlings including the feature film, The Long Game, which won the SXSW Audience Narrative Award in 2023; and the documentary, Body Parts, which premiered at the 2022 Tribeca and AFI Film Festivals. Additionally, Brittany has worked alongside veteran music supervisors Frankie Pine and Joe Rudge on a variety of TV projects, including Netflix’s From Scratch, Hulu’s Life & Beth, Amazon’s A League of Their Own and Daisy Jones & the Six, which was Emmy-nominated for Outstanding Music Supervision.

In this episode, Ari and Brittany discuss the process of sync licensing and music supervision for TV shows. They discuss the role of a music supervisor and the creation of a sonic palette. Brittany explains the collaboration between music supervisors, directors, and editors, as well as the budgeting process for music licensing. She also shares insights into the trends in music placement and the negotiation of fees for indie artists.

00:00 Introduction and Overview

09:29 Trends in Music Placement

10:08 Choosing Music for TV Shows

13:19 Timeline and Process for Music Supervision

21:19 Negotiating Fees for Indie Artists

26:17 Challenges of Clearing Music for TV Shows

34:18 Advice for Artists Wanting to Get Music Synced

41:00 Payment for Synced Songs

44:00 Breaking into the Music Supervision Industry

48:47 What It Means to 'Make It' in the New Music Business

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Website: https://www.brittanydouziech.com/

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Edited and mixed by Ari Davids-Ergas

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

TheFatRat is known to be the world's most influential Gaming Music artist. His music ranges from euphoric progressive house to trap and melodic glitch-hop, with a heavy influence of video game music. The artist’s forward-thinking approach to lift copyright restrictions on his music has led to him having been featured in 30+ million videos from a range of different content creators-collectively accounting for over 29 billion views on YouTube.

Over the years he has become one of the most top-charting acts in dance music, having had multiple singles remain in the iTunes Top 50 for over 3 years straight. He has had his music sync-to-screen for advertising giants including Coca-Cola and popular video games like the top-grossing Dota 2, Rocket League, Rolling Sky and Game For Peace and he has planted himself as the go-to-artist for Esports brands like ESL and Dreamhack.

00:00 - Welcome

00:57 - Ari’s intro

04:19 - TheFatRat’s journey from music producer to viral sensation

10:03 - TheFatRat’s experience with remixing major artists

18:39 - Growing streaming numbers through others’ YouTube videos

24:34 - Monetizing music on YouTube

31:29 - Promoting music on YouTube and social media

41:40 - Picking the right distribution platform for you

52:24 - Dealing with royalties and how TheFatRat manages his career

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Instagram: https://www.instagram.com/thefatratofficial/

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Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Jamie Dee Hart is a music rights management advocate who’s passionate about giving back and educating creators at all levels of their career. She’s the Founder & CEO of Hart & Songs, an artist and rights management firm ensuring independent artists, producers, and songwriters properly register songs and effectively collect their royalties.

Jamie also manages Ryan Nealon, an LA-based pop singer-songwriter with a growing audience across TikTok and Instagram from several viral moments, as well as chill electronic producer Koresma who has over 100 million streams across all DSPs. Her past projects have encompassed a broad range of activities, from producing a live concert at Madison Square Garden for a Latin GRAMMY-nominated album to providing social media strategy guidance to breakout Clubhouse star Axel Mansoor during the app's explosive growth which was featured in the New York Times and Wall Street Journal. Jamie also received her Masters Degree in Music Entrepreneurial Studies from Azusa Pacific University and continually helps foster the next generation of young executives.

00:00 - Welcome

00:47 - Ari’s Intro

04:48 - Jamie Dee Hart and music rights management

06:52 - Copyrighting your music and making money from Youtube

20:44 - The publishing side on royalties

26:16 - Using a CMS to collect Youtube royalty money vs. a distributor

32:05 - Collecting money on other platforms

39:47 - UMG removing tracks from TikTok

51:36 - Jamie’s thoughts on building an artist’s career as an artist manager

01:05:09 - What does it mean to Jamie to make it in the New Music Business?

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Connect with Jamie Dee Hart:

Hart and Songs: https://www.hartandsongs.com/

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LinkedIn: https://www.linkedin.com/in/jamiedhart/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

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JJ Cassiere is the co-founder of 33 & West, an independent talent agency that specializes in the representation of established and emerging musicians, comedians, and film & television entertainment professionals. Utilizing his 20+ years of experience, Cassiere oversees the diverse Music Touring Department alongside his partners, and leads the agency’s Comedy Department, where he has worked closely with well-known, established headliners, while also nurturing emerging talent from the screen to the stage, transforming them into headlining sensations with robust ticket sales, selling out all types of venues around the globe.

00:00 - Welcome

04:44 - JJ Cassiere and how he started 33 & West

12:16 - The roots of 33 & West from the Florida punk metal scene

17:14 - When it comes to representation, what do you look for in a new artist?

21:15 - How important is ticket history when finding representation, and what is your approach with developing a new artist?

29:22 - Support tours and tour buy-ons

39:28 - JJ’s philosophy of picking up the phone

45:46 - How do you set up tours for guarantees vs door splits?

55:04 - Merch splits at venues

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Connect with JJ Cassiere:

Website: https://www.33andwest.com/

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X: https://twitter.com/JJCassiere

LinkedIn: https://www.linkedin.com/in/jj-cassiere-230036a9/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Oleg Stavitsky is co-founder and CEO of Endel, a sound wellness company that utilizes generative AI and science-backed research.

00:00 - Welcome

05:40 - Using AI soundscapes for wellness

11:36 - AI-generated music and its impact on the industry

20:57 - AI-generated music and royalties

30:05 - Universal and Warner embracing functional music 

35:08 - How are royalty deals structured with collaborations?

41:30 - AI as a tool in music creation

46:18 - Does AI-generated music deserve royalties?

53:40 - The new frontier of AI-generated music

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

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Connect with Oleg Stavitsky:

Website: https://endel.io/

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LinkedIn: https://www.linkedin.com/in/oleg-stavitsky-a6159775/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Named one of Business Insider's "Power Players Using TikTok to Shape Music", Suzy Yoder launched YO SUZY in 2022 after serving as Head of Digital Marketing at Elektra Music Group. While leading a major label team, Suzy watched the social media landscape shift to reward artists and brands for compelling short-form vertical content. However, many teams are unable to keep up with the demand for consistent content, and cannot keep up with how quickly trends shift. Her company, YO SUZY, stands apart in its deep understanding of the power of short-form video platforms, the mechanics of how they work, and the reason music & brand teams have been hesitant to embrace them.

00:00 - Welcome

07:43 - What has shifted in the music marketing landscape recently?

12:22 - TikTok music marketing for emerging artists

24:44 - Choosing the right parts of your song

31:26 - Where do you put your energy into marketing a new song?

40:57 - The burnout factor in a TikTok-driven music industry

50:11 - How do you determine success on the platform?

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Connect with Suzy:

Website: https://www.yosuzy.com/

Instagram: https://www.instagram.com/yosuzy/?hl=en

LinkedIn: https://www.linkedin.com/in/suzanneyoder

TikTok: https://www.tiktok.com/@suzyyoder?lang=en

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

00:00 - Welcome

04:28 - Dr. Clips’ story in vertical content

13:45 - Actionable steps for creating vertical content

20:45 - Artists starting from square zero in vertical content

27:02 - Content shoots vs. video shoots

32:52 - What is working on TikTok for musicians 

40:21 - Dance trends, using fan feedback for fresh creative

44:45 - Advice for artists who don’t want to create video content

Evan Blum is a director specializing in creating large batches of short form vertical content for musicians. He has worked with Demi Lovato, Flyana Boss, Tori Kelly, The Chainsmokers, Lay Bankz, Neoni, Bry , Sadie Jean, Lawrence, Braden Bales and more.

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Connect with Evan Blum:

Instagram: https://www.instagram.com/evanblummadeit/

TikTok: https://www.tiktok.com/@evanblummadeit

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Read the full article on Variety: https://aristake.io/spotify-variety

This week, Ari Herstand discusses his recent article on Variety entitled Why Spotify’s New Payment Model Falls Short For Emerging Artists.

Articles mentioned:

Spotify’s article (Modernizing Our Royalty System to Drive an Additional $1 Billion toward Emerging and Professional Artists): https://artists.spotify.com/blog/modernizing-our-royalty-system

Streaming Fraud is More Serious (and Inventive) than you Think, with Andrew Batey and Morgan Hayduk of Beatdapp: https://aristake.com/andrew-batey-morgan-hayduk/

Building a Fan Economy with Fan Powered Royalties from MiDiA Research: https://aristake.io/MiDiA-fan-powered-royalties

--

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

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Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Brooklyn Bowl Nashville: https://www.brooklynbowl.com/nashville

Sara Barnett serves as General Manager of Brooklyn Bowl Nashville. A Nashville native who has been soaking up the local music scene since she was sixteen, Sara has a passion for hospitality and music. She brings her prior experience as the General Manager at Butchertown Hall and as the Assistant General Manager at ACME Feed & Seed for four years to her work at Brooklyn Bowl Nashville.

Since opening its doors, the venue has hosted shows from top artists including Elvis Costello & Billy Gibbons, Phil Lesh, Leon Bridges, Lainey Wilson, Baby Keem and more, has been praised by the New York Times and was named “Best New Concert Venue” at the 2022 Pollstar Awards. With shows of all genres from country to rock to rap and more, as well as special events and benefit concerts, Brooklyn Bowl has one of the most eclectic lineups across Nashville’s saturated live music scene.

00:00 - Welcome

03:51 - Welcome Sara Barnett, Sara’s experience in Nashville, Brooklyn Bowl’s place in Nashville’s scene

13:20 - LiveNation’s involvement with Brooklyn Bowl

17:50 - Taking fees from artists’ merch sales, revenue sharing, more on ticketing fees

25:50 - The venue itself and its many activities

29:20 - Talent buying at the Brooklyn Bowl

31:00 - Showcases, how Brooklyn Bowl serves artists in the local Nashville scene

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

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Connect with Sara Barnett:

Website: https://www.brooklynbowl.com/nashville

Instagram: https://www.instagram.com/bbowlnashville/

X: https://twitter.com/bbowlnashville

Facebook: https://www.facebook.com/BrooklynBowlNashville

LinkedIn: https://www.linkedin.com/in/sara-barnett-1129b729b/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Learn more about Colemine Records: https://coleminerecords.com/

With a passion for everything related to records, Terry Cole operates a recording studio, a label (Colemine Records) and record store (Plaid Room Records). Terry started selling records at the age of 12, started his record label while attending college studying biology on the road to being a public school teacher, and then eventually quit teaching to open a record shop, Plaid Room Records, with his brother Bob Cole in 2015. Since then, Colemine Records has expanded and become a well respected label in the independent music industry launching artists such as Black Pumas, Say She She, Durand Jones & The Indications, Kelly Finnigan, Delvon Lamarr Organ Trio and many more.

00:00 - Welcome, the importance of retail

04:49 - Microphone talk

08:06 - The story and inspiration behind Colemine Records

15:48 - Independent record label marketing strategies

21:34 - Music label management and artist development

26:58 - How Colemine works with Secretly and partnering with other labels

36:30 - How Colemine sold more physical music than digital music

43:40 - Promoting music in record stores

48:03 - Music industry’s reliance on algorithms vs physical record stores

52:51 - Music distribution and marketing strategies for independent labels

58:56 - Distribution deals and commission-based structure

01:02:40 - Distribution in physical stores

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Website: https://coleminerecords.com/

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Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Get 25% off any Ari's Take Academy course with code ARISTAKE. Sale and enrollment both end on November 30th at 6pm PST. If you're ready to make 2024 the year for your music career, we're ready to give you the tools. Enroll today: https://aristakeacademy.com/

Over the last twenty years, Tab Nkhereanye, SVP of A&R (Artists & Repertoire) at BMG has been one of the driving forces behind hitmakers and top charting songs alike. Nkheranye’s success in the music industry is unlike many, providing him one of the most unique perspectives in the field and a resume that is hard to top. His path to BMG, was not a traditional one at all, as a songwriter in the first decade of his career, he was responsible for multiple #1 hits, writing with Justin Bieber, Madonna, Mary J. Blige and Brittany Spears. On the A&R side, during more than seven years at Island/Def Jam Records, Tab was responsible for the discovery and development of Frank Ocean, Alessia Cara and many others - showing that songwriters have a place in the corner office and paving a way for others like him. Tab’s mission is to be a voice and mentor for black songwriters and young executives who are looking to carve out their own path in the industry.

00:00 - Welcome

04:25 - Tab Nkhereanye and his story in music

12:05 - Publishing deal structures, ownership, royalties

16:23 - Co-publishing deals, what it looks like for a new songwriter

26:03 - What are you looking for when you are signing new songwriters?

30:05 - How involved are you in the creative process?

32:01 - Tab’s time at Def Jam Records and signing Alessia Cara, Frank Ocean

43:40 - Developing artists and major labels

47:05 - What are steps a songwriter should take when seeking a publishing deal?

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Connect with Tab Nkhereanye:

LinkedIn: https://www.linkedin.com/in/tab-nkhereanye-a02b5625/

Instagram: https://www.instagram.com/defjam_tab/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

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Learn more about Jen and Low Profile: https://www.lowprofilenyc.com/

Jen Pearce is the Founder of Low Profile, a music licensing & consulting agency based in Brooklyn, NY. After working in the music industry for years at companies like Warner Bros. Records & Downtown Records, Jen decided to open up her own shop after being fed up with the status quo. Low Profile was born out of a need for radical transparency in the music industry and a dedication to helping musicians build sustainable careers. Since launching in May of 2017, Low Profile has become the go-to source for innovative brands and content creators looking to partner with the most cutting-edge artists from all over the world. With their unparalleled access to artists, global reach, and early detection of new currents and trends, Low Profile is able to facilitate meaningful collaborations that are mutually beneficial for everyone involved. Some of the artists on Low Profile’s roster includes Solange, FKJ, Boy Harsher, Nation of Language, Empress Of, JR JR, YACHT and more. 

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Connect with Ari Herstand:

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Connect with Jen Pearce:

Website: https://www.lowprofilenyc.com/

Instagram: https://www.instagram.com/lowprofilenyc/

Facebook: https://www.facebook.com/lowprofilenyc

X: https://twitter.com/lowprofilenyc

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Shari Bryant and Omar Grant: https://www.rocnation.com/about/

Shari Bryant is Co-President of Roc Nation Label at Roc Nation. A fearless music industry veteran, Shari began her career as an intern at Roc-A-Fella Records at 16 years old. She would go to work with Def Jam, Atlantic Records, Warner Bros, Alamo Records, until she was appointed by Shawn “Jay-Z” Carter to become Co-President of the Roc Nation Label. In her long and tenured career, she has worked with artists such as Jay-Z, Meek Mill, Nas, Rick Ross, Cam’ron, Dipset, and more.

Omar Grant is currently the Co-President of Roc Nation Records. After graduating from Adelphi University, he took his first job as assistant tour manager working for Destiny’s Child, and then as tour manager for each of the three members individually including Kelly Rowland, Michelle Williams, and Beyonce. He would go on to with as an A&R for EMI Group Limited and Epic Records, before joining Roc Nation in 2011. Grant served as A&R on Rihanna’s first #1 debut album, Unapologetic, and would work with Rihanna on future releases. Grant has also worked with and/or introduced many other notable artists like Jay-Z, Big Sean, Shakira, David Guetta, Snoh Aalegra, Willow, Jaden Smith, Jay Electronica, Vic Mensa, and Buju Banton.

04:38 - Welcome

06:21 - Roc Nation - Shari and Omar’s roles at Roc Nation Label

15:12 - Strategies for developing artists in a crowded space

22:01 - Roc Nation’s legacy and long term vision for artists

28:00 - What does Roc Nation look for when they sign a new artist?

37:18 - Marketing strategies rollout for artists like Maeta

45:58 - Roc Nation’s track record with signing artists and philosophy

58:23 - What does it mean to you to make it in the new music business?

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

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Connect with Roc Nation:

Website: https://rocnation.com

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TikTok: https://www.tiktok.com/@rocnation 

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

New York-born siblings, Clyde and Gracie Lawrence, founded Lawrence, an eight-piece soul-pop band. Their album "Hotel TV," released under Jon Bellion's label, achieved significant success with multiple viral moments and top chart positions. Lawrence has undergone extensive touring, including a Jonas Brothers tour, a 53-city tour across North America, and a headline tour across Europe, which has substantially boosted their popularity. In addition to their musical journey, Clyde Lawrence and Jordan Cohen have played a prominent role in advocating for artists, testifying against unfair practices in the live music industry before the U.S Senate Judiciary and influencing meaningful changes.

00:00 - Welcome

07:29 - Tour experience, setlists, and logistics

11:22 - Operating as an independent band, partnering with John Bellion, touring with a team

21:16 - The dynamic within the band, Lawrence, and maintaining a tight group of people

33:08 - The early years of the band

38:20 - On Live Nation eliminating merch fees for certain venues, the economics of the live music industry, and representing independent artists at a Congressional hearing

48:22 - Lawrence advocating for artists to Live Nation

01:01:50 - Songwriting and Lawrence’s new single coming out soon

01:11:13 - What does it mean to you to make it in the new music business?

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Connect with Lawrence:

Website: https://lawrencetheband.com/

Instagram: https://www.instagram.com/lawrencetheband/

TikTok: https://www.tiktok.com/@lawrencetheband

YouTube: https://www.youtube.com/channel/UCr5v6l4EIKiImmJU-COJ0Sg

X: https://twitter.com/lawrencetheband

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Bruce Kalmick, CEO of WHY&HOW, specializes in developing country music artists. Emphasizing the important role of marketing and a dedicated team, he seeks to ensure these artists can penetrate a genre he believes is often stuck in old trends. His work primarily involves artist management, but he has also launched a record label, Hazel Street Records; a joint venture with Sony/Orchard.

Bruce was a Billboard Power Player in 2018 and 2019 and has been featured in Billboard’s “40 Under 40.” Pollstar nominated Bruce for “Manager of the Year” in 2014. In addition to his music industry ventures, his company, WHY&HOW manages 15 clients and has a robust team situated in various US cities.

Learn more about Bruce and WHY&HOW here: https://whyandhow.com/

00:00 - Welcome

08:02 - WHY&HOW’s partnership with Red Light Management, Operations of WHY&HOW

14:17 - The current state of the country music industry according to Bruce, and thoughts about breaking country music artists

19:30 - Breaking a country artist, being where your audience is

29:30 - Why having an in-house marketing staff makes a difference vs. hiring an agency

34:10 - How artist management works within WHY&HOW

39:00 - The importance of mental health for artists and those in the industry

47:27 - Starting his own record label, Hazel Street Records, post Triple-8

54:00 - Working with independent labels vs working with major labels

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

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Connect with Bruce Kalmick :

Website: https://whyandhow.com/

Instagram: https://www.instagram.com/whyandhowmgmt/

X: https://twitter.com/B_Kalmick

LinkedIn: https://www.linkedin.com/in/bruce-kalmick-b876963/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Raye Zaragoza and her upcoming US tours: https://www.rayezaragoza.com/

LA-based singer-songwriter Raye Zaragoza is called one of the most fresh and compelling voices in folk music today by NPR Music. She writes music for Netflix’s ‘Spirit Rangers’ and just released a new album Hold That Spirit on August 11, and has just announced that she has been cast as Tiger Lily in the Peter Pan National Tour. 

0:00 - Welcome

07:20 - Raye casted a Tiger Lily in the Broadway tour of Peter Pan

17:01 - Raye’s new album and collaborating

26:23 - Deeply personal songwriting and songwriting as therapy

36:37 - Writing for sync licensing

41:16 - The business side of writing for a Netflix show

51:25 - self releasing as an artist and running her own indie record label

56:33 - How Raye uses Patreon like a record label

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Website: https://ariherstand.com

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Connect with Raye Zaragoza :

Website: https://www.rayezaragoza.com/

YouTube: https://www.youtube.com/channel/UCHAyiHSDajCsHBGtdaPA95g

Instagram: https://www.instagram.com/rayezaragoza/

X: https://twitter.com/rayezaragoza

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Daniel McCartney: https://www.outlastrecords.com/

00:59 - Welcome

04:47 - Daniel’s focus on mental health for musicians

11:06 - What can musicians in need of mental health care do?

18:29 - Daniel’s role as a booking agent and the state of touring in 2023

33:21 - Opening slots for bands in larger shows

44:46 - Tour buy-ons for bands

55:03 - How to get an agent as a band?

58:28 - Outlast Records

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Connect with Daniel McCartney :

Website: https://www.outlastrecords.com/

Instagram: https://www.instagram.com/danielmccartney/

X: https://twitter.com/mccartneydk

TikTok: https://www.tiktok.com/@danielkylemccartney

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Beatdapp: https://beatdapp.com/

Andrew Batey the Co-founder and Co-CEO of Beatdapp. He is an accomplished entertainment & technology entrepreneur (5x founder) and early adopter of major industry transformations across music, social media, and web3.

Morgan Hayduk is the Co-CEO and Co-Founder of Beatdapp, an entertainment technology company. Prior to founding Beatdapp, Hayduk led enterprise growth and partnerships for ZipRecruiter (NYSE:ZIP), was the Director of Federal Government Relations for TELUS Communications, and served as a consultant for Canada's leading boutique government relations firm, Crestview Strategy. 

00:00 - Welcome 

04:56 - Intros, what are your origins before Beatdapp?

07:25 - What inspired launching Beatdapp?

11:14 - What is streaming fraud?

20:13 - How does Beatdapp catch streaming fraud?

30:08 - How streaming fraud affects indie artists vs. major labels differently

41:12 - When legitimate artists get taken down for fraud

58:51 - What does it mean to you to make it in the New Music Business?

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Connect with Beatdapp:

Website: https://beatdapp.com/

Instagram: https://www.instagram.com/beatdapp/

X: https://twitter.com/beatdapp

LinkedIn: https://www.linkedin.com/company/beatdapp/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

#StreamingFraud #Web3andMusic  #DIYMusicians

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Ryan Vaughn:

Backline Creative - https://www.backlinecreative.com/

Head Bitch Music - https://www.headbitchmusic.com/

Ryan works as a manager for independent artists at his company Backline Creative, and he is the Chief Financial Officer of Head Bitch Music.

00:00 - Welcome 

07:14 - What does your day-to-day look like? 

16:49 - “Fake” artists are actually real 

20:45 - Breaking down “The Chillest” and his release strategy 

28:00 - How to get your label verified through streaming platforms 

30:00 - Spotify playlists and reporting 

37:20 - Algorithmic strategies for independent artists, linear vs. exponential growth 

52:00 - Hacking TikTok with the waterfall method, TikTok licensing, revenue share 

1:00:00 - Discovery mode in Spotify

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

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Connect with Ari Herstand:

Website: https://ariherstand.com

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X: https://twitter.com/ariherstand

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Connect with Ryan Vaughn:

Website: https://www.backlinecreative.com/

Instagram: https://www.instagram.com/backlinemgmt/

X: https://twitter.com/backlinemgmt

Threads: https://www.threads.net/@headbtchmusic

LinkedIn: https://www.linkedin.com/in/ryandrummerboy/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Jessica Vaughn:

Venice Music - https://www.venicemusic.co/

Head Bitch Music - https://www.headbitchmusic.com/

This week on the New Music Business podcast, Ari is joined by Jessica Vaughn, Head of Sync at Venice Music and President of Head Bitch Music. 

05:19 - Welcome 

06:19 - What is your current day-to-day? 

20:01 - The process of getting a song synced 

23:00 - Representing the master rights of artists 

31:00 - The current state of the sync industry 

35:15 - How does an artist find music supervisors who are open to working with artists direct? 

45:42 - AI music and sync 

51:00 - On music libraries

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Connect with Jessica Vaughn:

Website: https://www.headbitchmusic.com/

Instagram: https://www.instagram.com/headbtchmusic/

TikTok: https://www.tiktok.com/@venicemusic.co

X: https://twitter.com/headbtchmusic

Threads: https://www.threads.net/@headbtchmusic

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

#SyncLicensing #SyncAgency #MusicSupervision

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

This week on the New Music Business podcast, Ari is joined by Deron Delgado, Label Manager at DIRTYBIRD, and Sam Sciarra, the Head of A&R and Brand Director for Higher Ground.

05:31 - Welcome and intros 

11:28 - The ethos of dance labels and thinking label-focused vs. artist-focused 

19:20 - The business model behind dance labels and progression of DJ technology 

29:52 - Royalty streams from DJs 

36:55 - Dance labels sometimes just represent singles, not entire artists 

45:40 - What do dance labels look for in an artist/producer? 

55:40 - Creative ways for artists to break out in the EDM world

Subscribe to The New Music Business: https://aristake.com/nmb

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Connect with Deron Delgado

Website: https://dirtybirdrecords.com/

Instagram: https://www.instagram.com/dirtybirdrecords/

X: https://twitter.com/Dirtybird

TikTok: https://www.tiktok.com/@dirtybird

LinkedIn: https://www.linkedin.com/in/deron-delgado-0189018/

Connect with Sam Sciarra

Instagram: https://www.instagram.com/thehigherground/

TikTok: https://www.tiktok.com/@the_higherground

LinkedIn: https://www.linkedin.com/in/sam-sciarra-0958566b/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Join us on the New Music Business podcast this week with Alex Mitchell, founder and CEO of Boomy Corporation, an AI-powered music creation and distribution platform where over 500,000 creators make, publish, and monetize instant songs.

06:25 - Welcome

13:18 - What is AI Music?

22:00 - The traditional definition of a "musician" will be redefined

26:35 - The considerations of designing an AI music program

34:45 - The case studies of those using Boomy    

41:27 - Distribution of AI music and commoditization

47:51 - How AI music may affect streaming payouts 

57:24 - Boomy owns music made on the platform. Why?

01:05:30 - Laws and the legal future of AI music

01:21:35 - How would Ari build an AI music platform?

Subscribe to The New Music Business: https://aristake.com/nmb/

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Website: https://ariherstand.com

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Connect with Alex Mitchell: 

Website: https://boomy.com/

Instagram: https://instagram.com/boomymusic

X: https://twitter.com/boomy.music

TikTok: https://www.tiktok.com/@boomy.music

LinkedIn: https://www.linkedin.com/in/alexjaemitchell/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

#BoomyMusic #AIMusic #IndieArtist

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.

04:47 Welcome

07:17 Music industry gatekeepers

10:48 Explosion of influencer marketing, working with every major label

12:43 How the TikTok platform has matured

17:03 Artists targeting the correct demographics

24:24 How Songfluencer runs campaigns and achieves artists' goals

32:33 Is it necessary for artists to have a presence on TikTok?

38:20 Advice for artists for don't understand the platform

42:44 Collaborating with both legacy and emerging artists

52:00 Social media posting schedule

56:11 What it means to make it in the new music business

Subscribe to The New Music Business: https://aristake.com/nmb

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Website: https://ariherstand.com

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Connect with Songfluencer:

Website: https://songfluencer.com/

Instagram: https://www.instagram.com/nomadcry

Instagram: https://www.instagram.com/songfluencer

Twitter: https://twitter.com/songfluencer

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Joining us this week on the New Music Business are SoundCloud’s very own Tracy Chan (Chief Content Officer) and Emmy Lovell (Global Head of Music).

11:44 Welcome

14:58 History of SoundCloud and why they're different from the other DSPs

22:41 Where SoundCloud is moving, and how they're making the artist and fan relationship stronger

26:52 Resurgence of breakout stars and being a place where musicians get feedback

31:50 "Fan Powered Royalties"

37:31 'Fans' tool within SoundCloud for Artists

42:47 How DMing fans is beneficial for artists

49:21 How artists can access monetization through SoundCloud's new partnership with Merlin and Warner

57:43 What it means to make it in the New Music Business

Subscribe to The New Music Business: https://aristake.com/nmb

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Connect with SoundCloud

Website: https://soundcloud.com/

For Artists: https://artists.soundcloud.com/

Fans: https://artists.soundcloud.com/fans

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Citizen Cope, a.k.a Clarence Greenwood, is an American singer-songwriter, producer, and performer. His music is commonly described as a mix of blues, soul, folk, and rock. Cope's compositions have been recorded by artists such as Carlos Santana, Dido, Pharoahe Monch, and Richie Havens. In his solo career, "Let the Drummer Kick" from his 2002 album, Citizen Cope, went RIAA-Certified Gold. In 2004, he produced and released The Clarence Greenwood Recordings, followed by Every Waking Moment in 2006.

In 2010, Cope founded his own record label, Rainwater Recordings, allowing him to exert full creative control. Free from the marketing entreaties of the major record labels, he released The Rainwater LP later that year. One Lovely Day followed in 2012. After taking a hiatus from his own record releases, Cope came back stronger than ever, releasing Heroin and Helicopters in 2019 and The Pull of Niagara Falls in 2021. He is currently slated to release another album in 2023.

05:45 Welcome

07:24 Communication with an audience performing solo vs. with a band

11:09 Post-pandemic reflection, music festival line-up experiences, career sustainability

16:55 Album achieving gold status, having a timeless sound

19:36 Breaking down Citizen Cope's new album’s sonic landscape

29:41 Releasing records independently with Rainwater Recordings

33:20 New artists establishing themselves before getting signed

36:51 Biggest difference working independently vs. with a major label

43:04 Is it worthwhile making records because of streaming?

48:02 Publishing deals, Sony licensing with Peloton, TikTok and Facebook

53:40 New album 'Victory March' release date

55:45 What it means to make it in the New Music Business

57:58 Artists having a seat at the table

Subscribe to The New Music Business: https://aristake.com/nmb

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more.

05:52 Welcome / background

10:20 PR model ten years ago, shifting from publications to playlists

15:55 What PR is and what a publicist does

25:21 Evolution of press rates and artist feedback

31:24 Relationship with fashion and music publication Lady Gun

41:58 Pay-to-play PR model

47:03 What is the point of music press right now?

53:21 Purple Bite’s business model

01:05:03 How Purple Bite guarantees placements

01:09:50 What it means to make it in the New Music Business

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Edited and mixed by Maxton Hunter

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#MusicPR #MusicPress #MusicMarketing

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This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com

02:00 How admin publishing works (CD Baby, SOCAN, ASCAP, BMI)

18:03 The waterfall release strategy explained (Spotify, TikTok)

23:08 Streaming growth and special media marketing

28:39 Why does nobody talk about Pandora?

31:03 How licensing for social media works

34:00 At what point is it a good idea to have a lawyer on your team?

37:22 Breaking down pricing norms for sync licensing deals

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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This week on the New Music Business podcast, we’re talking live music! Today’s episode compiles interviews from some of our favorite past guests in the touring industry. If you want to learn more about the performance side of the industry, this episode is for you! Tune in to hear insights from:

02:47 Brandon Pankey (VP, Live Nation Urban)

10:19 Tom Windish (Billie Eillish’s booking agent)

26:59 Jordan Anderson (Troubadour’s talent booker)

31:09 Bob Babisch (CEO of Summerfest, the world’s largest music festival)

34:52 Theo Katzman (of Vulfpeck)

39:59 Cory Wong (of Vulfpeck)

46:54 Kam Franklin (of The Suffers)

01:04:02 Carey Rayburn (of Good Co., $10k a gig playing PAC market)

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Edited and mixed by Maxton Hunter

Music by Brassroots District

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#NewMusicBusiness #LiveMusicIndustry #TouringArtist

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This week on the New Music Business podcast, we're talking all about sync licensing! Today's episode compiles interviews from our favorite past guests in the industry. If you want to learn more about pitching your music to sync, this episode is for you! Tune in to hear insights from Jen Malone, Lindsay Wolfington, Brian Vickers, Jenn Miller, Madonna Wade-Reed, Bank Robber Music, Blue Buddha Entertainment, and ATA's own Vo Williams.

03:55 Jen Malone (music supervisor: Euphoria, Wednesday, Atlanta)

21:03 Lindsay Wolfington (music supervisor: One Trill Here, The Royals, To All the Boys I’ve Loved Before)

26:58 Brian Vickers (music supervisor: Disney, Keeping Up with the Kardashians)

38:38 Jenn Miller (CEO and co-founder, Audiosocket)

45:50 Madonna Wade-Reed (music supervisor: Smallville, Reign, All American)

54:04 Bank Robber Music (sync agency)

01:01:24 Blue Buddha Entertainment (sync agency)

01:13:32 Vo Williams (hip hop artist, 1500+ sync placements)

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com

01:37 Who is the first team member an artist should look for?

07:50 Is music PR worth it anymore?

27:15 What made the best music attorney you've worked with "the best"?

34:52 Do music libraries or sync agencies own your masters?

37:37 Do you think AI-generated music poses a risk for artists looking to make it in sync?

41:51 Conclusion

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

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This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com

02:17 What's the best way to prepare for your first EP launch?

04:11 How should I split royalties with my producer and engineer?

11:36 How should my band roll out our forthcoming album's waterfall release?

17:26 How much do streaming services pay in mechanical and performance royalties for each stream?

20:56 What's the difference between owning the masters vs. owning the digital sound recordings and performance rights?

23:46 How do I break into the Special Events market with symphony and ochestral work?

25:44 If an artist plays your song in a concert, how will you be compensated?

27:34 How do I get in contact with music publishers? 

38:14 Conclusion

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here.

Releasing music today is vastly different from releasing music even just 5 years ago. It's no longer about release week. It's now about release year. There are extremely important steps to take before *and after* the release of each single and album to make sure you have the biggest effect. Because every artist is unique, every release plan requires a unique approach. However, there are some proven strategies that every artist, manager and label can employ to make sure their release has the impact it deserves. Ari will break down these concrete strategies and give you a bulletproof release plan you can use for your next release.

You will walk away with detailed strategies, specific checklists, innovative ideas and a solid handle on what exactly needs to get done for your next release.

If you'd like to get the slides to this presentation, email [email protected] and we'll send them to you to follow along!

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Video edited by Mikey "Spice" Evans

Post-editing and mixing by Maxton Hunter

Music by Brassroots District

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UPSAHL has ignited a groundswell of fan adoration and tastemaker praise by way of numerous indie alternative gems. “Can You Hear Me Now” achieved a palpable viral buzz followed by the widely praised single “Drugs,” which has been used in nearly two million TikTok videos, reaching #6 on the Viral Chart and the #1 Sound on the Trends Chart. 2020 was a standout year where UPSAHL released her second EP Young Life Crisis, which Billboard crowned as one of the Top 25 Pop albums of the year. UPSAHL undertook her first co-write on “Good in Bed'' for Dua Lipa’s GRAMMY Award-winning blockbuster, Future Nostalgia. She has also collaborated with artists such as GAYLE, Renee Rapp, Madison Beer, Mike Shinoda, Jann Dior, Anne-Marie, Little Mix, Alan Walker and NGHTMRE.

The latest EP follows on the heels of UPSAHL’s highly successful debut headline tour, where she sold out venues across the US, and then continued on an expansive international tour, which included Australia, the UK and Europe. Her high-octane performance style has also earned her spots on major festival lineups, including Lollapalooza, and tour support for acts including Olivia O’Brien, Fletcher, Yungblud, PVRIS, BROODS, and K. Flay.

Stream UPSAHL’s latest EP Sagittarius here: https://sagittarius.upsahlmusic.com

04:32 Welcome

05:25 Collaborative songwriting sessions, process of recording "Sagittarius" EP

07:36 Working with Dua Lipa and giving songs away other artists

11:21 Collaborative songwriting process (continued), knowing your place in the room

16:29 Moving from Phoenix to LA, management, getting into sessions

18:30 Blowing up on TikTok with her song “Drugs”

25:51 Approach to touring, balancing life as an artist and songwriter

28:05 Economics of touring, opening for artists, UPSAHL's team

33:30 Breaking down the Arista Records deal, artist management

43:56 Consistent release strategy

46:53 Working with Gayle and Blu DeTiger, the power of the DM

48:50 Philosophy behind VIP meet and greets

53:02 What it means to "make it" in the New Music Business

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Website: https://upsahl.com

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YouTube: https://youtube.com/channel/UCRcL5nuXfXB_8k2ikExgCuw

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

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This week on the New Music Business podcast, Ari is joined by the completely independent and incomparable neo-soul artist and producer, Madison McFerrin (recorded live at the Labelcoin x Roland House at SXSW last week). McFerrin has earned accolades from the New York Times, NPR, Fader as well as Pitchfork who named her a Rising Artist of 2018. Questlove himself even dubbed her early sound as “soul-appella.” She's been performing and touring for years with appearances from Central Park SummerStage to various jazz festivals and the Late Show with Stephen Colbert’s Show Me Music series. Stay tuned for McFerrin’s debut album, arriving May 12th!

04:47 Welcome

05:23 Debut DJ performance

06:09 Process of creating her debut album

10:32 Production and collaborative approach

12:28 Signature a cappella vocals

14:58 Production and collaborative approach (continued)

18:25 Audience reaction to new musical directions

24:02 Dynamics of her fiancée also being her manager

26:27 Staying "fiercely independent"

34:03 Breaking down the album release process

38:50 Navigating TikTok as an artist in their 30s

46:55 New single "God Herself"

50:56 Q&A: Balancing relationship with manager

53:50 Q&A: Hunger for quality over quantity content

57:02 Q&A: Positive environment for artist and fan relationship

59:44 What it means to "make it" in the New Music Business

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YouTube: https://www.youtube.com/channel/UCwg5XVgp0PKI08awh9km6qw

Recorded and filmed by Roland Team

Additional editing and mixing by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

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Learn more about Blue Buddha: https://bluebuddhaentertainment.com

This week on the New Music Business podcast, Ari chats with Charles Levan (co-founder/ president) and Chase Walker (music coordinator) of Blue Buddha Entertainment, a boutique music licensing firm.

Established in 2002, Blue Buddha Entertainment specializes in sync placement for independent artists and labels, serving as a premier conduit for contemporary groundbreaking artists and repertoire. Blue Buddha’s diverse catalog is current, hit-driven, and reflects the highest level of artistry and production, providing One Stop Rep. music with a global tastemaker appeal.

Past sync placements include: Shrinking, Found, All American, This Is Us, Supreme Models, Lost, Atlanta, 4400, All American Homecoming, Criminal Minds, Chicago P.D, Grey's Anatomy, New Amsterdam, Las Vegas, Dirt, One Tree Hill, Smallville, Party of Five, NCIS- Los Angeles, Californication, The Fosters, Pivoting, Good Trouble, The Sinner, Bull, Kung Fu, Vanderpump Rules, To All The Boys, Shameless, Charmed, Royal Pains & others.

With over 27 years of experience in the music industry, Charles' passion in the sync space is coupled with a focus on artist development, helping artists hone their musical craft in an ever-changing entertainment world. Learn more here.

05:11 Welcome

05:50 Sync licensing explained

10:06 Does Blue Buddha work with artists with co-writers?

14:06 What happens when a song has aired but was not legally cleared

19:28 How Blue Buddha services their artist roster and keeps relationship strong with music supervisions

21:17 The process of sync briefs and finding artists that'll fit the music request

26:46 Sync budgets in television now versus previous years

34:37 Sync agency business model and how Blue Buddha makes money

39:10 Retitling song agreements

45:21 Difference between sync agencies and music libraries

52:27 How often Blue Buddha signs new artists and how artists can manage their expectations

01:02:56 Advice for artists who want a sync placement

01:05:35 How a musician can balance creative authenticity while stills being syncable

01:13:51 Final question

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Edited and mixed by Maxton Hunter

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Fabrice Sergent is the Co-Founder and Managing Partner of Bandsintown Group (https://bandsintown.com). With 560,000 registered artists, Bandsintown is one of the largest artist services platforms in the world. 97% of the Top 500 artists in America are active on the platform. The company's advertising platform enables brands to reach 250M music fans worldwide each month, and its flagship live music discovery platform Bandsintown serves 75M registered music fans and 560,000 artists. 

In 2021, Bandsintown was named to Variety's "10 Tech Innovators To Watch" and Fast Company's "World's Most Innovative Companies." In 2018, Fabrice was named as a "Most Creative person in business" by Inc. Magazine. In 2022, Bandsintown launched its Fan Management Suite, a toolkit designed to help artists grow a fanbase that includes a robust tour date widget, smart links, analytics, a robust email program, and more - all 100% free to artists.

04:27 Welcome

06:33 What is Bandsintown?

10:13 How artists gain followers and how their fans are notified

21:08 Bandsintown discovery tools for emerging artists

28:19 How Bandsintown tracks ticket sales from Ticketmaster data

33:23 How an artist's Bandsintown follower count connects to ticket sales

37:41 Bandsintown discovery tools (continued)

40:42 Email marketing campaigns to reach more fans of similar sounding artists

43:08 Show promoters and the new norm of audience buying behavior

46:20 Advice for indie artists to increase their ticket sales and 2023 ticket buying trends

55:37 Ticketmaster hearing and the future of touring sustainability

01:03:05 Final question

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Website:https://bandsintown.com

Instagram: https://instagram.com/laviateur

Twitter: https://twitter.com/fabricesergent?lang=en

LinkedIn: https://linkedin.com/in/fabricesergent

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

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This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com

01:53 What should artists do if they write in different genres?

04:06 How do you switch membership from one Performing Rights Organization (PRO) to another?

11:42 How do I find bands to split show bills with?

13:12 Can I book festival appearances without a manager or publicist?

19:27 Do you foresee AI technology being an ally or foe for songwriters and producers? How do you think AI will impact the music industry in the coming years?

25:07 What should I put in my email subject line that will entice music industry professionals?

35:05 Does it matter where musicians live in the digital 21st century industry?

39:47 What is the process for officially releasing a cover song on streaming platforms?

41:44 My promotional budget is $7k, and I already spent $4k on a publicist. Is it better to spend my remaining promotional budget on social media optimization or on college and non-commercial radio promotion?

52:50 Conclusion

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Edited and mixed by Maxton Hunter

Music by Brassroots District

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To celebrate the third edition of How to Make It In The New Music Business, the Ari’s Take team collaborated with Shuttershot Productions to capture Ari Herstand’s special interview and Q&A with the incomparable Theo Katzman. This episode was recorded live at The Grove’s Barnes & Noble in Los Angeles on January 17th.

Order the new book here: http://book.aristake.com

00:00 Welcome

03:23 Theo’s perfect press release, recording process, touring with Vulfpeck

11:39 What artists can learn The Beatles’ Get Back documentary

16:23 Recording process: one take and one take only

22:17 Recording a live album, playing in the “red zone” (Keith Jarrett, John Coltrane, Led Zeppelin)

32:45 Why artists should never compromise themselves and their career

37:04 Authentic creative process, embracing mistakes in the studio

49:26 How Vulfpeck became so successful

52:09 How the Wim Hof Method’s cold plunging experiences inspired Theo

01:00:02 Songwriting process for new album, Be The Wheel

01:12:02 Album release strategy, distributing independently through TuneCore

01:19:51 Listening engagement from Spotify editorial playlists vs. algorithmic playlists

01:24:03 Launching new label, 10 Good Songs

01:28:17 What “making it” in the New Music Business means

01:35:10 Q&A: How clubs can best set artists up for success

01:40:47 Q&A: Advice for independent artists who don’t have a big budget

01:43:35 Q&A: Emotional quality songwriting and harmonic settings within western music ("Good To Be Alone," Paul Simon, Bob Marley)

01:48:06 Q&A: Creative marketing campaigns (Seth Godin’s This Is Marketing, TikTok)

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Connect with Theo Katzman:

Website: https://theokatzman.com

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Connect with Shuttershot Productions:

Website: https://weareshuttershot.com

Instagram: https://instagram.com/shuttershot

Produced by the team at Ari’s Take

Live recording engineered by Maxim Adams

Mixed and mastered by Maxton Hunter

Music by Brassroots District

Video production by Shuttershot Productions

Directed by Brian Shutters

Photography directed by Kenzo Le

Hosted on Acast. See acast.com/privacy for more information.

Order the THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Danielle Allard is a singer-songwriter, multi-instrumentalist and Twitch Partner. She has been performing publicly for over 15 years and graced stages across Canada and Europe.

This Ottawa native has toured Germany, Portugal and much of Canada but also performs 3 times a week for an international audience as a music streamer. Her festival appearances include features at RBC Bluesfest, Marvest, Jazz Fest, Mountain Man Music Festival, and a main stage feature at Ottawa's CityFolk Festival. She has also been featured in showcases at Megaphono and Folk Music Ontario. 

She has released three studio albums "INVADER," "Chameleon" and "Passing Notes" and is currently in the studio recording her fourth. INVADER is a 6 song concept album with 6 video series. She is known for her charity work in the nation’s capital, donating over 30 performances to various charities each year and raising over $18,000 for various charities on her stream. Apart from her music, she is a community builder, teaching public relations and stage performance at Algonquin College. She runs a variety of virtual community events on her Discord server weekly, creating a space for us all to exist.

04:30 Bowl of dinosaurs explained

08:19 Embracing Twitch during the pandemic

13:54 Livestreaming milestones and achieving Twitch partnerships

16:12 Inside Danielle’s home studio

18:03 Scheduling livestreams and keeping motivated to perform

25:32 Gamification of watching things: raid trains and channel points explained

30:38 Levels of community participation within a livestream

36:15 Bowl of dinosaurs (continued)

38:43 Broader Twitch community and artist accountability

51:22 Moderation and making listeners feel safe

56:16 Post-pandemic engagement and viewership

1:00:13 Does Twitch partnership accommodate illnesses or vacation?

1:05:26 How long the affiliate application process takes

1:06:27 Switching cameras while performing live

1:09:01 Final question

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Website: https://danielleallard.com

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order the THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

The Rare Occasions are an LA-based, New England-bred indie rock band known for their explosive garage rock anthems with catchy vocal harmonies. Brian McLaughlin (singer) and Luke Imbusch (drummer) have been making music together since their early teenage years. They formed The Rare Occasions while attending college in Boston where they met Jeremy Cohen (bassist). Since then, the band have toured nationally, won the John Lennon Songwriting Contest, and released a vast catalog of music online. In 2021 the band released their first album as a trio, Big Whoop, which received significant press and radio play.

Around the same time, their 2016 track “Notion” went viral on TikTok and continues to make waves, topping Spotify’s viral chart in the US and several other countries, and later landing on Billboard’s alternative charts and top 100 singles charts in the UK, Ireland, and Canada. The Rare Occasions released their new EP, Attaboy, on November 4th, 2022. The first single off the EP “Seasick” has already garnered the attention of radio DJs across the country including SiriusXM’s Alt Nation with the second single “Not Afraid” being an explosive follow up. After sharing Attaboy’s hard-hitting riffs, danceable grooves, and ear-catching melodies with audiences across the nation on their Fall 2022 headline tour, the band has shifted its efforts towards new music in 2023.

04:18 Welcome

10:15 Leaving Boston, moving to California

13:08 Continuing the band, touring as a trio

17:47 Reaching new audience through gaming and anime communities

21:36 Going viral on TikTok

25:37 Gaining attention from major record labels

34:16 Breaking down the major label deal offers, signing with Elektra Records

48:23 Advances from the major label offers

52:59 Creating the music video for “Notion”

54:34 Headlining nationwide tour

59:14 Recording “Attaboy” EP, marketing their unique story

1:08:08 What’s next for the band

1:12:32 Final question

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Website: https://therareoccasions.com

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TikTok: https://tiktok.com/@therareoccasions

Twitter: https://twitter.com/rareoccasions

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.

07:30 Welcome

09:42 Ari’s Take review of SubmitHub

15:50 SubmitHub business model / where the curators come from

22:46 Submitting playlist campaigns / navigating Spotify's algorithm

36:13 Inside Spotify for Artists' playlist data

41:39 EveryNoise.com (every genre ever)

45:10 Spotify’s personal, algorithmic and editorial playlists

56:05 'Hot or Not' feedback feature

1:06:40 Instagram / TikTok influencer marketing services

1:20:26 Current state of music blogs

1:31:50 Final question

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Website: https://www.submithub.com

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Twitter: https://www.twitter.com/submit_hub

LinkedIn: https://za.linkedin.com/in/jasongrishkoff

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Shirley Halperin is an Executive Editor at Variety, where she spearheads music coverage for the print magazine and Variety.com. Through her 20-year career, she has held staff positions at Entertainment Weekly, Teen People and Us Weekly and was also a regular contributor to Rolling Stone. A two-time Los Angeles Press Club winner, Shirley joined the Hollywood Reporter as Music Editor in 2010, later adding sister magazine Billboard to her resume. Until 2017, she oversaw music news coverage for both publications. She is the author of three books: 2008’s “Pot Culture: The A-Z Guide to Stoner Language and Life,” 2010’s “Reefer Movie Madness” and 2011’s “American Idol: the Official Backstage Pass.”

04:00 Welcome

12:29 The focus of Variety Magazine’s music department

17:13 Is Variety covering the subculture?

21:08 Variety’s readership and purpose of music journalism

24:10 Interpolations explained

28:09 Challenges for journalists versus consumers

42:02 Who holds the most power, editors or algorithms?

45:54 Where the music industry is heading

47:25 Lyrics being used against rappers in criminal trials

50:18 Concert cancellations and navigating cultural outrage

54:35 Final question

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Connect with Shirley Halperin:

Website: https://variety.com/author/shirley-halperin

Instagram: https://instagram.com/shirleyhalperin

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LinkedIn: https://www.linkedin.com/in/shirley-halperin

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

 What's new in the third edition...

• Updated for the post-pandemic music environment
• How to use TikTok to propel your streams and fanbase
• Livestream concerts - both ticketed and free - and how to use all of the new platforms for the biggest impact
• NFTs, Metaverse concerts, and how the innovators in the music space are approaching crypto
• How to approach touring in 2023
• Updates in every section and on nearly every page
• All the new ways to obtain your royalties (following the MLC’s founding and international orgs evolution)
• A more global focus for artists living and touring outside the US
• 8-month, day by day release strategy and checklist for your next single and album
• Completely rewritten social media chapter
• An updated glossary including many new terms
• How new social, streaming and collections platforms have evolved strategy within the music industry and where this is all heading

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business podcast, we are joined by Veteran booking agent Tom Windish. As Head of A&R and Business Development at Wasserman Music, Windish has developed the touring careers of some of the hottest names in music, including Billie Eilish, Lorde, alt-J and The xx. In this episode, Ari and Tom discuss the state of the live music industry, how booking agents operate, why tour buy-ins are unethical, the process of signing new artists, running a record label, and much more!

03:58 The State of the Live Music Industry

08:19 Advice for Emerging Artists Eager and Ready to Tour

13:14 How Booking Agents Operate

17:07 Communicating with Promoters, Talent Buyers and Collecting Money

21:04 Opening Tours and Slots

26:08 Unethical Tour Buy-Ins

30:03 Working with Billie Eillish and the Process of Signing New Artists

37:47 Artist Development, Management and Running an Indie Label

46:45 Why Tom Started a Record Label

54:33 Final Question

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Connect with Tom Windish:

Website: https://artists.teamwass.com/music/m83

Instagram: https://www.instagram.com/tomwindish

Twitter: https://twitter.com/tomwindishagent

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This is a special replay of a webinar held earlier this month breaking down the current state of the touring landscape of both the micro and macro touring industry. If you want to attend our future webinars, make sure to sign up for our mailing list!

02:47 The top 100 tours of 2022

05:29 How are small to mid size venues doing?

18:38 Big takeaways on the live music industry

21:09 What are talent buyers / venue bookers looking for?

26:25 Current club deals for small to mid size venues

37:04 How to get opening slots for touring artists

41:22 The 7 steps to sell out your next show

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Joining us this week on the New Music Business is The Suffers’ lead singer, Kam Franklin. The Houston-based soul band have performed nationally on The Late Show with David Letterman, The Daily Show with Trevor Noah, and Jimmy Kimmel Live in addition to speaking with Ailsa Chang and Ari Shapiro on NPR’s All Things Considered, Brené Brown’s “Dare To Lead” Podcast, Samantha Brown’s “Places To Love”, The Late Show with Stephen Colbert, and National Geographic’s “Texas: Spirit and Soul” short film. Both Forbes and Vice have also featured Kam for her activism and business ventures that seek to create a more equitable and inclusive environment in the arts for black, queer, and femme artists working in all mediums and from all backgrounds.

05:44 Welcome

07:22 Breaking down The Suffers' recent tour and state of the live music industry

20:43 How The Suffers maintain relationship with their fans

24:44 Addressing master and publishing deals in the "Yada Yada" music video

30:54 How a 10-piece band splits their royalties

38:08 Streaming algorithm and release strategies

44:01 Sync opportunity with Brene Brown's podcast, Dare To Lead

45:51 Philosophy about bringing on team members and guiding forces throughout career

56:40 Final question

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Connect with Kam Franklin:

Website: https://www.thesuffers.com

Instagram: https://www.instagram.com/bamitskam

Twitter: https://twitter.com/kamfranklin

YouTube: https://www.youtube.com/user/thesufferstx

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

With 22 US Top 40 hits to his name, Sam Hollander is one of the most talented and diverse writers and producers in the game. He has had multi-platinum success writing and producing for major artists such as One Direction, Katy Perry, Fitz and the Tantrums, Train, Daughtry, The Fray, Carole King, Panic! At The Disco, Weezer, and Gym Class Heroes, among others, and has had his work featured in iconic films and television shows. In 2008 Rolling Stone honored him with the Hot List Producer of the Year award. In 2012, Sam produced the Emmy-nominated "Voice in a Dream" for NBC's Steven Spielberg-helmed series SMASH. This past fall, NBC tapped Hollander to write a Thursday Night Football theme based on his hit with Pentatonix, "Sing." Most recently, Hollander co-wrote Fitz and the Tantrum's smash single "HandClap," along with 4 songs on the new Grammy-nominated Panic at the Disco album, which was one of the top 5 selling albums of 2016. He is also a writer on Rebelution's 2016 Grammy-nominated album 'Falling Into Place.' Additionally, other recent releases include singles with Weezer, James TW, Olly Murs and more.

Pre-order 21-Hit Wonder: Flopping My Way to the Top of the Charts:

https://www.amazon.com/21-Hit-Wonder-Flopping-Way-Charts/dp/1637741863

05:17 Welcome

07:50 The life of a professional songwriter and collaborator

10:28 How the songwriting process has evolved

15:02 Understanding where your creative strengths are

23:08 The power of phonetics and melodic math 

24:33 Advice for aspiring songwriters

29:50 The power of compliments and intellectual curiosity

33:47 The balance between the art and the craft

37:07 Do you know when you finish a song if it's good or not?

39:20 How recording and writing sessions work

47:18 Why Sam sold his entire catalog to Hipgnosis

52:32 Where you're getting paid and where you're not

58:54 Story behind Sam's forthcoming book '21 Hit Wonder'

1:05:17 Age Sam was when he had his first hit song and working with legendary artists

1:08:23 Final question

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Website: https://www.samhollandersongs.com

Instagram: https://www.instagram.com/samhollander

Twitter: https://twitter.com/samiamhollander

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Our guest this week on the New Music Business is the founder of Trapital, Dan Runcie. The podcast and research group have been featured in the Wall Street Journal, New York Times, BBC World News, NPR, Axios, CNBC, and much more. Each week, Trapital shares insights on trends that matter for the artists, entrepreneurs, and investors who use the research to make decisions that will help their businesses grow.

03:04 Welcome

04:00 Innovations happening within the hip hop community

09:24 New licensing deals major labels are offering

18:55 Misconception of building a career off vanity metrics

28:56 TikTok-inspired record deals

39:26 Major vs. indie resources and connections

44:28 Artist discovery outside of Spotify playlists and release strategies

49:04 Final question

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Connect with Dan Runcie:

Website: https://trapital.co

Instagram: https://www.instagram.com/runciedan

Twitter: https://twitter.com/runciedan

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Enrollment for Ari’s Take Academy closes October 20th! Use code NMB for 10% off any of our courses: https://aristakeacademy.com

In honor of our 100th episode celebration, Ari will be answering more of your music industry questions! If you’d like to submit to our future round of questions, please sign up to our email list at www.ArisTake.com.

03:25 How do I approach releasing my new single so it gets more recognition?

12:49 How do I release the same single with multiple versions?

17:20 If I'm changing the lyrics of a previously released song, how do I go about re-releasing it?

19:32 What is the standard rate between an artist and a sync licensing agency?

22:03 Do my co-writers need to sign off on a sync deal?

26:58 How can I get direct contact to a music supervisor that is soliciting material?

30:08 What recording capability do I need for Ari's Take Academy?

31:40 What will Spotify do if you land on a botted playlist through no fault of your own?

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, our guest is Jordan Anderson who is the new talent buyer for the legendary Troubadour in West Hollywood.

03:38 Why the Troubadour special and how Jordan got the gig

11:34 The role of a marketing manager and director

13:23 The significance of the Troubadour's size and philosophy of who to book

16:57 The state of the live music industry

21:45 Underplays and working directly with artists

26:37 Keeping your pitch emails short and sweet

31:41 Structuring shows deals

34:23 The reality of being an independent venue

36:55 Investigating emerging artists' streaming and social numbers

41:09 How the Troubadour markets their shows

45:52 Does the Troubadour have any outside promoters?

47:04 Predatory pay-to-play venues in LA 

54:06 Band merch cuts 

57:37 What's on the horizon

1:01:41 Final question

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Connect with Jordan Anderson:

Website: https://troubadour.com

Instagram: https://www.instagram.com/instajands

LinkedIn: https://www.linkedin.com/in/jordancanderson

Instagram: https://twitter.com/thetroubadour

Twitter: https://twitter.com/thetroubadour

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Joining us on the New Music Business this week is Shav “prettyboyshav” Garg, the CEO and co-founder of Indify. This innovative company connects emerging independent artists with the funding they need to build bigger careers. Visit Indify here: https://www.indify.io.

03:05 Welcome

04:34 Why “artists are founders" within Indify's investment marketplace

07:28 How Indify is different from a record label

11:24 The relationship between investors and artists

16:50 How Indify discovers artists and investors

28:14 What happens after an artist gets funding 

33:00 SEB's success with "seaside_demo" and TikTok influencer marketing

37:56 How Indify is different from a record label (continued)

43:11 The solution for talented artists fighting social media and streaming algorithms

49:42 How Indify discovers artists (continued)

51:16 Indify's partnership with new artists and the total investors involved

55:30 Final question

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Connect with Shav "prettyboyshav" Garg:

Indify: https://www.indify.io

Instagram: https://instagram.com/prettyboyshav

Twitter: https://twitter.com/prettyboyshav

Music: https://open.spotify.com/artist/1HWOzNVECZuzwhpmQ36RvO

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, our guest is Brandon Pankey, the Vice President of Business Development and Operations of Live Nation Urban.

03:45 Welcome

04:21 Live Nation Urban

06:12 Involvement with festivals and booking emerging artists

09:34 How emerging artists can get on Live Nation's radar

16:24 Black Tour Directory and embracing the term "Urban"

22:50 Educational initiatives with the DASH program

25:27 ​​Launching the music-based video streaming service APEX

28:29 Breaking down the operations of a Live Nation promoter

33:13 Advice to indie artists wanting to go on tour

35:29 The importance of a live experience

40:56 Final question

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Instagram: https://www.instagram.com/brandon_pankey

Twitter: https://twitter.com/bpank

Black Tour Directory: https://www.blacktourdirectory.com

DASH Program: https://dashprogram.org/

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Joining us this week on the New Music Business is Billboard’s music copyright reporter, Kristin Robinson. In this episode, Ari and Kristin dive deep into one of her latest articles and why it's more important than ever for artists to protect their works. Read the full article here: How Did Two Unknown Latin Music Operators Make $23 Million From YouTube? The IRS Says They Stole It

04:20 Welcome

06:00 Breaking down the YouTube royalties scam

12:17 The AdRev model

19:26 How the two scammers were caught

30:36 The writing process

34:04 Reactions to the Billboard report being published

38:16 The importance of royalty collection and copyright management

50:31 The slow evolution of the U.S. copyright laws

56:49 Final question

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Website: https://www.kristinmichaelrobinson.com

Billboard: https://www.billboard.com/author/kristin-robinson

Instagram: https://www.instagram.com/wordsbykristin

Twitter: https://twitter.com/wordsbykristin

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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Our guest on the New Music Business this week is the talent buyer of the Brooklyn Bowl, Paul Bacher. In this episode, we dive into how the venue operates and books acts, how artists should be writing their booking emails, the current state of the live music industry, and much more!

05:26 Welcome

07:03 The Brooklyn Bowl

13:31 Paul's role and who he communicates with

17:14 Breakdown of the show deals and venue expenses

26:21 Local artists and support acts 

35:15 How local artists should balance performance frequency

37:51 Difference between indie music venues vs. corporate partnership venues

42:02 How upcoming artists can prove themselves

45:47 Emailing the perfect booking request

51:30 Advice for artists who are seeking a booking agent

53:31 Emailing the perfect booking request (continued)

55:17 State of live music industry in a post-pandemic world

59:56 Final question

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Website: https://www.brooklynbowl.com

Instagram: https://www.instagram.com/paulbacher/?hl=en

LinkedIn: https://www.linkedin.com/in/paul-bacher-30109539

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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Part two of Ari answering your music industry questions! If you’d like to submit to our future round of questions, please sign up to our email list at www.ArisTake.com.

01:39 How do I release cover songs?

04:57 What do artists do if their country doesn't have the same artist resources (i.e. Kickstarter, Instagram, TikTok)?

9:36 How should I approach multiple project names with different genres?

16:06 Is the best way to build an email list by running a squeeze page?

19:37 Do I have to pass on my personal music project if I submit it to an exclusive sync library?

21:57 Are there any resources that can help me decide what songs off my album should be singles?

23:45 What resources would you recommend on how to build a plan to publish my songs?

26:46 Should I hire session musicians to help make my songs sound better? (+Mechanical Royalties explained)

32:33 What are your thoughts on internships in the music industry?

35:32 As a music industry major, what 3 things should I be focusing on in college if I want to be a singer/songwriter?

38:03 How do I provide value as a songwriter through platforms like TikTok?

39:02 What is your take on being verified on social media vs. having solid connections in the industry? 

40:51 Is paying for a publicist (PR) for my new song worth it?

45:35 For sync licensing, do I need industry quality music?

46:52 How much do Performing Rights Organizations (PROs) typically pay in music royalties from video streaming platforms (i.e. Netflix, HBO Max)?

49:09 What are the ways music NFTs can be sold?

51:56 How do you feel after interviewing Sam Duboff from Spotify?

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week and next week, I’ll be answering your questions! If you’d like to submit to our next round of questions, please sign up to our email list at www.ArisTake.com.

01:52 What is the most important thing to drive streaming and social media followers?

05:48 When copyrighting a collaborative song, do you need signatures from each musician to complete the copyright form?

08:15 What distribution companies, physical or digital, include splits?

12:46 What is the function of a publishing company?

20:45 What's your best advice for artists who work full-time but want to pursue music full-time for sync licensing?

22:54 ​​How should I find playlists to pitch to when I'm in a niche genre?

28:34 If you own the master and publishing, how is this revenue collected?

33:22 How much of my publishing should I be prepared to give up to a star producer and artist?

38:14 What else can new artists do to increase their streaming figures for new releases outside of social media posting, press and radio?

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Joining us this week on the New Music Business is the Grammy nominated songwriter, actress, screenwriter, and director, Bonnie McKee. Since the early 2000s, McKee has written 10 singles that have reached #1 in the US and UK, which have sold more than 30 million copies worldwide combined.

McKee is particularly known for collaborating with pop singer Katy Perry, and the duo have written hits such as "California Gurls,” "Teenage Dream", "Last Friday Night (T.G.I.F.)", "Part of Me,” "Wide Awake” and "Roar" together. She has also co-wrote "Dynamite" by Taio Cruz, which became the second-best selling song by a British artist in the digital era. Additional artists who she has worked with include Britney Spears, Kesha, Cher, Christina Aguilera, Kelly Clarkson, Adam Lambert and Mike Tompkins.

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Website: https://www.bonniemckee.com

Instagram: https://www.instagram.com/bonniemckee

TikTok: https://www.tiktok.com/@bonniemckee

Twitter: https://twitter.com/bonniemckee

YouTube: https://www.youtube.com/c/bonniemckeeofficial

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.

01:28 Alex’s creative journey

10:07 Working as Digital Marketing Director at Atlantic Records

12:33 Blog coverage: publicity vs. digital marketing

17:11 RCA Records and Joint Venture deals

26:11 Artists’ relationship with social media

50:31 Breaking down the marketing budget

53:44 Relationship between the artist team and the label

1:04:00 Final question

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Instagram: https://www.instagram.com/thebaldgod

Twitter: https://twitter.com/thebaldgod

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Joining us on the New Music Business is the CEO of Comedy Dynamics, Brian Volk-Weiss, who’s officially our first guest that does not exclusively work in the music industry. Given how parallel these two industries are, there are incredible revelations on how he operates the most successful independent comedy record label in the world.

04:20 Welcome

08:02 Breaking into the comedy industry

11:35 Managing comics

18:53 Retiring from management

22:25 Launching the Comedy Dynamics record label

28:35 Audio rights

30:56 Where is the money coming from?

32:22 Grammy nominations

36:34 Record deals within the comedy industry

50:26 How to write moral record contracts

59:47 What’s on the horizon?

1:02:55 Final question

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Website: https://www.comedydynamics.com

Instagram:https://www.instagram.com/brianvolkweiss

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Joining us this week is Sam Duboff, the Director and Head of Creator Brand & Product Marketing at Spotify! In this episode, Ari and Sam dive deep into everything about Spotify for Artists’ promotional tools, editorial vs. algorithmic playlists, production credits, payment structure, and much more.

Visit Spotify's resources here:

Spotify for Artists: https://artists.spotify.com/

Made to Be Found: https://found.byspotify.com

Loud & Clear: https://loudandclear.byspotify.com

03:40 Welcome

06:52 Using Spotify for Artists

09:08 Shopify integration

10:49 Canvas

16:23 Promotional tools and editorial playlists

25:48 Pitching to Spotify editorials

26:46 Is pre-saving worthwhile?

30:00 Turning a listener into a fan

34:54 Promotional tools and editorial playlists (continued)

38:28 Do major labels artists get guaranteed playlist inclusion?

42:37 How many songs get uploaded to Spotify everyday?

43:41 Algorithmic playlists and how to stay on them

49:37 User playlists and Low Volume Funk

52:13 Playlist inclusion vs. consideration

1:02:30 The royalty pool

1:06:33 User-centric payment model

1:10:36 Enhancing song credits

1:13:52 Marquee’s promotional tools and measuring ROI

1:23:17 Discovery Mode

1:28:21 Final question

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Website: https://www.samduboff.com

Instagram: https://instagram.com/sduboff

LinkedIn: https://linkedin.com/in/samduboff

Twitter: https://twitter.com/duboff

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Our guest this week on the New Music Business is music supervisor and Vice President of the Guild of Music Supervisors, Madonna Wade-Reed. Her credits include TV shows such as All American, Batwoman, American Crime, Reign, Blue Mountain State, Smallville, One Tree Hill, plus films such as 8-Bit Christmas, Lovesick, A Thousand Words and the documentary Let It Fall.

In this episode, Madonna breaks down her responsibilities within new projects, why it’s vital for artists to educate themselves on licensing, as well as a closer look into why the music supervisors’ movement is unionizing. Sign the petition and learn more about the cause: https://linktr.ee/musicneedssupervision

05:46 Welcome

10:11 Breaking down the role and timeline of a music supervisor

13:38 Spotting session and conversations with production team

16:38 Music clearance and placing process

19:36 Do music supervisors work directly with artists?

24:53 Hiring process and employment status

29:51 Why music supervisors are unionizing

37:34 How can people support the movement?

50:11 Rate earnings in 2006 vs. 2022

56:25 Final question

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IMDB: https://www.imdb.com/name/nm0905532/

Instagram: https://www.instagram.com/whoopsiedaisymusic

Twitter: https://twitter.com/mwrdaisy

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Our guest this week on the New Music Business is singer/songwriter Sammy Arriaga. Ari and Sammy dive deep into everything songwriting and his successful endeavors in the world of NFTs. To learn more about Sammy, visit https://sammynft.com.

2:34 Welcome

4:07 Upbringing and auditioning for American Idol

8:35 Life-changing move to Nashville

16:37 Writing 1000 songs, shopping on Music Row and signing to Sony

30:04 Aftermath of getting dropped from Sony

31:36 Journey into TikTok

37:06 Jumping into the NFT world

45:27 Busking in Twitter Spaces to avid NFT collectors

53:44 Primary sales price and what’s included

1:02:54 Reinvesting NFT income and breaking down the crypto ecosystem

1:18:16 Final question

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Connect with Sammy Arriaga:

Website: https://sammynft.com

OpenSea: https://opensea.io/collection/metagirldh

TikTok: https://www.tiktok.com/@sammyarriaga

Instagram: https://www.instagram.com/sammyarriaga

Twitter: https://mobile.twitter.com/sammyarriaga

YouTube: https://www.youtube.com/sammyarriaga

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Anne McKinnon, the co-founder and CEO of the web3 experience platform Ristband (ristband.co). In this episode, Ari and Anne break down everything musicians need to know about the ever-evolving metaverse and how exactly it’ll add value to artists’ careers.

To hear all of the most up to date news about Ristband, you can join their Discord community here: https://discord.com/invite/ce7jDJM9uA

4:10 Welcome

6:04 The story behind Ristband

14:06 Explaining the metaverse

18:22 How’s the metaverse different from a video game?

24:35 How’s the metaverse going to benefit artists?

31:19 Breaking down virtual concert experiences

46:01 Relationship with Epic Games

47:19 Ristband events showcasing NFT artists

52:42 Decentralized vs. centralized platforms

59:15 Final question

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Website: https://www.ristband.co

Discord: https://discord.com/invite/ce7jDJM9uA

Instagram: https://www.instagram.com/ristbandinc

Twitter: https://twitter.com/ristbandinc

LinkedIn: https://www.linkedin.com/company/ristband/

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, our very own Ari’s Take Academy course instructor Carey Rayburn (Good Co. and Rayburn Entertainment) joins Ari to discuss Performing Arts Centers and how to best navigate your live career within the Special Events market.

3:07 Welcome

4:32 Breaking down the Performing Arts Center market

7:13 Benefits of a subscription model

8:41 The kind of acts that PACs book

16:06 Presenters, compensation and entertainment

23:21 Age demographic breakdown

26:10 Performing at conferences

35:48 Artist grants and community outreach

38:52 Advice for musicians interested in the Special Events market

46:10 Working with wedding and event planners

55:37 Good Co. music, Rayburn Entertainment and the ATA course

59:15 Final question

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Website: https://www.goodcomusic.com/

Instagram: https://instagram.com/goodcomusic

SoundCloud: http://www.soundcloud.com/goodcomusic

Twitter: http://www.twitter.com/goodcomusic

YouTube: http://www.youtube.com/goodcomusic

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, Ari is joined by Lyle Hysen and Kyra Wendel of the sync licensing agency, Bank Robber Music. They discuss everything from how they organize and pitch playlists, what today’s sync fees are looking like, negotiations with record labels and publishing companies, the best pitching methods, and much more! To learn more about Bank Robber, visit https://bankrobbermusic.com. And you can send streaming demos to [email protected]

4:06 Welcome

5:47 Bank Robber Music and what defines a sync agency

10:39 Organizing playlists in response to briefs

12:39 Partnering with record labels and publishing companies

17:00 Clearing the master and publishing rights

18:51 Pitching playlists, individuals songs and prioritizing certain artists

23:19 Breaking down the sync fees

38:07 Why artists should work with a sync agency

39:15 Business models of sync agents

44:05 Difference between sync libraries and exclusive agencies

47:36 Do artists have a say in where their song may get placed?

49:26 How to work with Bank Robber

52:52 Crafting the ideal email pitch

57:03 Final question

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Website: https://ariherstand.com

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YouTube: https://youtube.com/ariherstand

Connect with Bank Robber:

Website: https://bankrobbermusic.com/

Instagram: https://www.instagram.com/bankrobbermusic/

Twitter: https://twitter.com/BankRobberMusic

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business podcast features Bob Babisch, the Vice President of Entertainment for the glorious Summerfest. Following its 1968 debut, Summerfest has evolved into what is now recognized as “the World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration with approximately 800k people. Babisch manages tens of millions of dollars in the entertainment budget for Summerfest on an annual basis, and has worked with a plethora of artists over his 46 years in the music industry, from The Rolling Stones, Paul McCartney and Stevie Wonder to Whitney Houston, Lady Gaga and Kanye West. Learn more about Summerfest here: https://www.summerfest.com

5:05 Welcome

7:38 The history of Summerfest

9:42 How many people each stage holds

11:54 Structuring the festival lineup

13:27 Showcasing local Wisconsin artists

16:45 Keeping up with the times

18:30 When Summerfest starts booking acts

22:15 Fishing where the fish are

23:38 The finances behind Summerfest

30:17 The production crew

35:25 Change over times and standard line checks

38:46 Video screens on stage

39:51 Festival hospitality

41:39 Smaller ground stages

43:44 How to get booked at Summerfest

47:29 Final question

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Website: https://ariherstand.com

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Connect with Bob Babisch:

Website: https://www.milwaukeeworldfestival.com

Website: https://www.summerfest.com

Instagram: https://instagram.com/summerfest

Twitter: https://twitter.com/sfestbob

Edited and mixed by Maxton Hunter

Music by Brassroots District

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Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, the 4-piece Georgia band Walden breaks down their fully independent and successful Where’s Walden Tour that grossed $80k and carried them across the entire U.S. with only a $50 budget.

3:18 Welcome

3:53 The Where’s Walden Tour

9:03 Booking and outreach from start to finish

12:58 Breweries vs. traditional music venues

16:42 With a little help from Indie On The Move, Yelp and Facebook

22:32 No show close calls

31:27 Interactive website tour map

35:46 Inside the Where’s Walden Tour poster

38:06 Merch game

38:55 Cold pitch emails and negotiations

48:18 Merch game (continued)

55:18 What they would have done differently

1:05:47 How they grossed $80k

1:15:08 Final question

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YouTube: https://youtube.com/ariherstand

Connect with Walden:

Website: https://whereswaldentour.com

Instagram: https://www.instagram.com/waldengrams

TikTok: https://www.tiktok.com/@whereswaldentour

YouTube: https://www.youtube.com/channel/UC6riyJ3_-KFkZBDKYZ9t89Q

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Enrollment is NOW OPEN for Ari’s Take Academy! In this episode of the New Music Business, we’ve got all the ATA instructors together to discuss the current state of the music industry. We also invited our community to be a part of this special live round table discussion, so be sure to stick around for the Q&A at the end. To learn more about ATA, please visit: https://aristakeacademy.com and use code NMB for 10% off!

4:42 Welcome

6:52 Introducing Vo Williams (@thisisvo)

8:10 Vo on performing in the Tampa Bay Lightning arena for 20k people

9:42 How Vo got started in the sync licensing world

11:39 What are companies paying for the rights to place music for sync?

13:33 How sports teams got in touch with Vo

14:57 Can the same song be synced more than once?

15:41 Sync successes within the ATA community

––––––––––––

17:27 Introducing Lucidious (@lucidous) & Jenny Powers (@iamjennypowers)

19:38 What is the focus right now for promoting music?

25:59 Digital marketing campaigns within the ATA community

––––––––––––

28:40 Introducing Austin Georgas (@austingeorgas) & Jun Park (@junparka)

31:53 How TikTok is being used by artists and labels

34:49 Why TikTok is so powerful for your music career

37:42 Discovering new music through TikTok and its streaming conversion rate

––––––––––––

40:58 Introducing Clare Means (@claremeans)

42:54 The similarities between busking and livestreaming

44:33 Why Twitch and TikTok are the best for livestreaming in 2022

––––––––––––

49:12 Introducing Carey Rayburn (@goodcomusic)

50:37 Having a built-in audience within the Performing Arts Center (PAC) market

53:23 What your performances need to achieve recognition

54:11 ATA community successes within the PAC market

––––––––––––

56:03 How have FB/IG ads changed since TikTok came into the picture?

59:36 How can artists work with Flighthouse?

1:01:30 How can cinematic orchestral music best succeed in the sync licensing?

1:03:19 How can older musicians fit into the new music world?

1:05:07 The type of acts that works best within the PAC market

1:06:32 The power of using universal and timeless themes in your music

1:07:46 Working smarter (not harder) with the ATA community

1:10:28 Why there’s room for every genre and how to best navigate your audience

1:17:44 Farewell message

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YouTube: https://youtube.com/ariherstand

Edited and mixed by Maxton Hunter

Music by Brassroots District

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Hosted on Acast. See acast.com/privacy for more information.

Nonstop Management founder and principal Jaime Zeluck Hindlin has signed, shepherded, and spearheaded the success of numerous GRAMMY® Award-winning multi-platinum songwriters and producers. In 2018, the roster ignited smashes such as Meghan Trainor’s “No Excuses” and “Let You Be Right,” XXXTentacion’s “Numb,” Jason Mraz’s “Have It All,” Young The Giant’s “Simplify,” and more as well as singles for Alesso, Bebe Rexha, Jack & Jack, Zara Larsson, and BTS.

3:00 Welcome

4:42 What does a music publisher do?

7:22 Pairing songwriters together and the purpose of songwriting sessions

14:35 The process of writing songs from movie briefs

15:28 To credit or not to credit

18:43 The Pact

22:33 Why you should negotiate the splits when the song is actually done

25:35 What it means to be a manager for songwriters and producers

26:58 From songs to the radio

29:19 Radio hits versus a big album cut

31:44 Songwriters asking for points on the master

34:17 The importance of your personality

39:15 The process of getting admin and co-publishing deals

43:06 Advice for aspiring songwriters

45:05 Does it matter where songwriters reside?

47:02 The downside of Zoom sessions

49:19 The stage of your pitched music and networking on social media

51:50 Final question

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Jaime Zeluck Hindlin:

Website: https://nonstopmanagement.com

Instagram: https://www.instagram.com/nonstopmanagement

Instagram: https://www.instagram.com/jemaime

Twitter: https://twitter.com/missjemaime

The Pact: https://www.the-pact.org

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, I interviewed the multi-faceted Benoni Tagoe. As the president of Issa Rae’s music label and supervision agency, Raedio, Tagoe breaks down the “audio everywhere” company, what it means to develop an artist, as well as his experiences supervising shows such as Insecure and The Misadventures of Awkward Black Girl. Learn more about Raedio here: https://theraedio.com.

3:37 Welcome

5:53 How Benoni became a music supervisor

13:40 How Raedio operates as a music supervision agency

14:56 Music as a driving force in a series

17:55 Writing camps

25:52 How artists can pitch to Raedio and get invited to a writing camp

28:23 Raedio’s record label

30:06 Turning Red on Disney+ and Billie Eilish

32:08 What it means to develop an artist

38:59 Raedio’s music library and how they use it

42:14 What’s next for Raedio

45:10 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

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Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Benoni Tagoe:

Website: https://theraedio.com

Instagram: https://www.instagram.com/theraedio

Twitter: https://twitter.com/TheRaedio

Twitter: https://twitter.com/nonibizz

LinkedIn: https://www.linkedin.com/in/benonitagoe

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, I spoke with artist NEFFEX (Bryce Savage) and his manager Ryan Sullivan of ATG Group (Against The Grain). We breakdown NEFFEX’s impression release strategy in which he successfully released one copyright free song a week (yes, you read that right!) to eventually surpassing 4 billion DSP streams all independently. We also dive into his previous record deal with 12Tone Music, embracing TikTok’s open verse challenges as well as how he expanded his role as a songwriter and producer.

2:20 Welcome

3:45 NEFFEX’S backstory

6:56 Where NEFFEX’s songs were streaming

8:54 Royalty free beats and unauthorized remixes

10:17 Driving forces behind promoting a song a week

12:10 NEFFEX’s pricing model

13:06 To credit or not to credit…

14:00 The process behind releasing a song a week

15:33 What attributed to the growing streams

17:37 What followed after this release strategy

19:38 How Ryan began managing NEFFEX

26:21 Getting attention from different distributors and labels

28:14 Breakin down NEFFEX’s record deal with 12Tone Music

35:52 The harsh reality signing with a label

43:04 How NEFFEX’s model evolved by embracing TikTok

47:07 TikTok’s open verse challenges

48:54 TikTok followers translating to NEFFEX’s own music

53:58 Remastering and re-releasing old catalog

58:51 Designing artwork with a quick turnaround

1:00:36 Why spending money on music videos is a waste

1:03:05 Engaging with fans and what’s on the horizon for NEFFEX

1:12:05 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

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Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Bryce Savage:

NEFFEX Website: http://www.neffexmusic.com

Instagram: https://www.instagram.com/neffex

Twitter: https://mobile.twitter.com/neffex

Spotify: https://open.spotify.com/artist/3z97WMRi731dCvKklIf2X6

YouTube: https://www.youtube.com/channel/UCBefBxNTPoNCQBU_Lta6Nvg

Connect with Ryan Sullivan:

Against The Grain (ATG): https://www.againstgrain.com/

LinkedIn: https://www.linkedin.com/in/ryan-sullivan-a31713b4/

Instagram: https://www.instagram.com/itsryansullivan

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, I spoke with the co-founder and partner at Brilliant Corners Artist Management, Jordan Kurland. Artists such as Death Cab for Cutie, Toro Y Moi, She & Him, Best Coast, Soccer Mommy, Real Estate, New Pornographers, and Pup are all amongst their diverse talent roster. We discussed what the role of an artist management entails, his history working with Death Cab, building career artists without relying on TikTok, as well as the best methods for artists who are seeking management. 

3:18 Welcome

5:00 Brilliant Corners Artists Management

10:26 How artists communicate with management team

17:00 Artists specializing in a certain niche

21:29 What does it mean to manage talent?

27:55 Building career artists without relying on TikTok

35:12 Finding partnerships for newer artists

37:31 Inside the Atlantic Records recording deal

44:42 Death Cab's "I Will Follow You Into The Dark"

49:17 Kurland’s management approach

53:58 Artist release strategy

1:03:08 Major labels vs. indie labels

1:05:19 Advice for artists seeking management

1:11:53 Final question

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Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

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Connect with Jordan Kurland:

Brilliant Corners: https://brilliantcorners.com/

Website: https://www.jordankurland.net/

LinkedIn: https://www.linkedin.com/in/jordan-kurland/

Instagram: https://www.instagram.com/jordan.kurland/

Twitter: https://twitter.com/zeitpop

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, I spoke with the multi-faceted Ryan Chisholm. He is the General Manager of Work of Art Management, as well as the Senior Vice President of Arista Records’ West Coast division. At WoA, the company currently represents notable artists such as Mike Posner, Trevor Daniel, Verzache, Tai Verdes, Wes Period and MILCK. Prior to WoA and Arista Records, Chisholm worked with Nettwerk Music Group under their Artist MGMT and A&R department.

In this episode, we dove into Tai Verdes’ musical journey, the significance of TikTok, influencer marketing deals and gaining leverage with the major labels. To learn more about Work of Art, visit: https://workof-art.com

4:06 Welcome

6:12 Work of Art Management

12:11 The story behind Tai Verdes

16:11 Creating partnership with Tai Verdes

21:42 TikTok influencer marketing deals

28:50 Gaining leverage with the major labels

35:07 Preparing a tour for someone who’s never performed

38:02 Advice for independent artists

41:30 Should artists be embracing Snapchat?

43:03 Final question

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Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

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Connect with Ryan Chisholm:

Work Of Art (Website): https://workof-art.com/

Work Of Art (Instagram): https://www.instagram.com/woa/

Instagram: https://www.instagram.com/ryanchisholm

Twitter: https://twitter.com/ryanchisholm

LinkedIn: https://www.linkedin.com/in/ryanchisholm4/

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, I spoke with Pink Noise’s business manager Khloe Churko, alongside tax preparer and fellow podcaster Stephanie Belcher. We dive deep into the weeds of music industry finances including bookkeeping, 1099s, LLCs versus S Corps, DBAs, how PROs pay artists, and so much more!

4:00 Welcome

7:30 What does a business manager do?

9:00 Sirius XM and Sound Exchange

13:30 Bookkeeping process

17:45 Taxes

22:00 What is a tax return?

32:30 LLC Vs. S Corp

45:45 Payroll

49:00 AB5 Law

53:30 LLC Vs. S Corp (Continued)

1:02:30 Doing business as (DBA)

1:04:00 Working with your Performing Rights Organization (PRO)

1:06:30 What’s wrong with Legal Zoom

1:08:00 Alternative to Legal Zoom

1:11:20 Statewide tax rates

1:14:45 Thank yous and final question

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Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Khloe:

Pink Noise Management: https://www.pinknoisemgmt.com/

LinkedIn: https://www.linkedin.com/in/khloechurko/

Instagram: https://www.instagram.com/pinknoisemgmt/?hl=en

Connect with Stephanie:

Website: https://stephbelcher.com/

Podcast: https://anchor.fm/wsmb

LinkedIn: https://www.linkedin.com/in/stephaniegbelcher/

Instagram: https://www.instagram.com/whensongsmeanbusiness/

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Trousdale is a pop-folk trio born out of the USC's popular music program, consisting of band members Quinn D'Andrea, Georgia Greene and Lauren Jones. In this episode of the New Music Business, we discussed what their creation process entails, self-producing their last releases, as well as how they stayed productive during the pandemic and successfully embraced TikTok.

4:00 Welcome

5:00 The story behind their single “Do Re Mi”

10:00 Self-producing their music

11:40 The creation process for arranging vocals

17:44 Engaging responses from listeners

20:35 Why no music was released before 2020

21:43 Overcoming the pandemic

28:39 The importance of self-care

32:29 Release strategy as independent artists

36:04 Creative partnership with their entire team

42:38 Navigating TikTok

56:45 TikTok trends

1:03:00 Content batching days

1:05:46 What’s next for Trousdale in 2022?

1:08:08 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

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Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

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Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Trousdale:

Instagram: https://www.instagram.com/trousdalemusic

TikTok: https://www.tiktok.com/@trousdalemusic

LinkTree: https://linktr.ee/trousdalemusicband

Facebook: https://www.facebook.com/trousdalemusic

Youtube channel: https://www.youtube.com/channel/UCSDILgezaZWbAIyf2zqcnaQ

VoyageLA Interview: http://voyagela.com/interview/daily-inspiration-meet-trousdale/

Twitter: https://twitter.com/trousdalemusic

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

David McTiernan is the Head of Artist & Label Relations at Vevo. We discussed everything about how Vevo is generating higher revenues for artists than on YouTube, their emerging artist performance series Discover, other music-related content they allow on the platform and much more. Learn more about Vevo: https://www.hq.vevo.com/

2:51 Welcome

4:29 What Vevo is and how it is different from YouTube

6:46 Official music videos and linear programming

8:11 How do indie artists get their music videos on Vevo’s platform?

13:24 Merging official YouTube channel with Vevo

17:50 Vevo’s monetization and how they pay more than YouTube

23:44 Does Vevo pay the same amount to every distributor?

25:46 What other music-related content Vevo allows

26:47 Where else Vevo exists

29:54 Vevo and YouTube’s shared sales environment

30:41 Promotional editorial support behind the content

32:30 What is pre-roll social media?

35:22 Indie artist success stories within Vevo’s Discover series

43:43 How do artists become a part of Discover?

47:16 What’s the ideal artist pitch?

49:41 Do artists need to be present on TikTok?

52:27 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

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Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with David McTiernan (Vevo):

Website: https://www.hq.vevo.com

LinkedIn: https://www.linkedin.com/in/davidmctiernan/

Instagram: https://www.instagram.com/davidmctiernan/?hl=en

Twitter: https://twitter.com/davidmctiernan

Spotify Playlist: https://open.spotify.com/playlist/0RWXpStyUbqJer6lmvXmBA?si=MiByvKM9Rh69JPJbwREnjA&dl_branch=1&nd=1

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

More Fatter is an indie-funk pop band from San Francisco, California, currently based in Los Angeles. During the summer of 2021, they embarked on a fully-independent statewide tour performing primarily in backyards. On this episode, half of the band members Tommy and Théo join Ari to discuss exactly how they successfully pulled this off, and share some very insightful tour stories throughout. Find out where they're performing next: https://morefatter.live

2:36 Welcome

5:13 Backyard tour conception story

10:06 The challenge of pitching to the hosts

13:47 Eventbrite ticketing process and free donation-based shows

23:28 Who’s Big Booty Bertha?

24:25 Donation-based shows (continued)

27:38 Keeping merchandise separate

32:08 How the tour reintroduced people to society

33:10 Burning custom CDs of their new album

40:07 Last minute booking stories

48:36 Sleeping arrangements on tour

51:00 Take home gross revenue

55:11 Deciding what cities to tour

59:20 Advice on running your own PA system

1:05:13 How playlists can save the vibe

1:07:09 Different roles within the band

1:10:19 The growth of real fans

1:16:53 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with More Fatter:

Website: https://morefatter.live

Instagram: https://www.instagram.com/morefatter

Facebook: https://www.facebook.com/morefatterband

Patreon: https://www.patreon.com/morefatter

Hosted on Acast. See acast.com/privacy for more information.

Talya Elitzer is the co-founder of Godmode, a GRAMMY-nominated artist development company whose label and management clients include genre-breaking artists like Channel Tres, JPEGMAFIA, and Yaeji. Prior to Godmode, Elitzer was a Senior A&R at Capitol Records (Katy Perry, Sam Smith, Beck), and a previous booking agent for WME (Britney Spears, Grace Jones) and Mick Management (John Mayer, Sarah McLachlan). 

At Godmode, Elitzer takes an unorthodox approach to artist development and marketing, with an unusually high track record for breaking artists who don't quite fit into pre-existing formats. She focuses on building sustainable operations for her artists, so they can maintain an uncompromising approach to their work. Learn more about Godmode: http://www.godmodemusic.com/

03:44 Welcome

04:43 Godmode’s inception story

08:47 The harsh reality of getting a record deal

11:17 How Godmode operates

15:42 Are 360 deals still common?

17:24 Licensing deal with a major label

20:54 Channel Trace’s artist development

23:54 Creating an artist world

28:08 Evolution of Godmode’s release strategy

33:21 Godmode’s marketing budget

35:15 Social media and online campaigns

41:39 Self-funding as an independent company

43:30 The Godmode team

44:26 Advice for independent artists

46:50 Is there still a place for major labels?

48:04 Godmode’s fanbase development

53:38 The most effective communication avenue

55:05 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Tayla Elitzer (Godmode):

Website: http://www.godmodemusic.com

Instagram: https://www.instagram.com/godmode_music

Instagram: https://www.instagram.com/talyagodmode

Twitter: https://twitter.com/GODMODE_MUSIC

Twitter: https://twitter.com/talyagodmode

Hosted on Acast. See acast.com/privacy for more information.

Dan Mangan is a two-time JUNO award winning and two-time Polaris Music Prize listed musician and songwriter, based out of Vancouver, Canada. Mangan has released 5 studio LPs and has embarked on various worldwide tours, most notably performing at Glastonbury, Jimmy Kimmel Live and selling out Massey Hall. Additionally, Mangan has scored for feature film, as well as television for Netflix and AMC. As of 2017, Mangan co-founded the Side Door alongside Laura Simpson. The “any space is a venue” marketplace platform ultimately matches creatives with spaces to host shows anytime and anywhere they choose. To learn more visit: https://sidedooraccess.com

04:56 Welcome

06:26 How Side Door started

15:05 Connecting with your audience

17:45 How Side Door benefits artists

24:58 Tier ticketing integration

28:08 How artists are using Side Door

38:10 The state of performance venues post-pandemic

42:36 Protecting artists with an automatic pro-remittance

46:34 Average ticket prices and artist earnings

50:46 The future of Side Door: in-person or online?

57:07 Building artist communities by becoming hosts themselves

1:00:09 Dan Mangan’s music career

1:04:24 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Dan Mangan (Side Door):

Website: https://sidedooraccess.com/home

Twitter: https://twitter.com/sidedooraccess

Instagram: https://www.instagram.com/sidedoor.access

Instagram: https://www.instagram.com/danmanganmusic