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The News Agents

The Jaguar backlash - Is 'woke capitalism' dead?

28 min • 25 november 2024

The newly released Jaguar advert displays an array of brightly coloured models cat-walking around a large rock with no car. It has sent Jaguar traditionalists into a tailspin. The company's CEO is unrepentant, and moreover says he's quite enjoying the attention/backlash.

Today, we speak to the masters of the advertising world, Saatchi & Saatchi. So, is the advert any good? Is the backlash about something more profound than cars? Is 'woke capitalism' on the way out?

Later, Romania's first round Presidential elections produced a shock winner overnight - the ultranationalist right winger Calin Georgescu came from nowhere. He's Putin friendly, NATO sceptic, pro-tarif, and anti immigrant. In the first European elections since Donald Trump's victory, what might this mean for the direction of the EU, Ukraine and the upcoming German elections?

Editor: Tom Hughes

Executive Producer: Louis Degenhardt

Producer: Natalie Indge 

Digital Editor: Michaela Walters

Social Media Editor: Georgia Foxwell

Video Production: Rory Symon, Shane Fennelly & Arvind Badewal

Digital Journalists: Michael Baggs & Jacob Paul

You can watch Lewis's special report on the abortion crisis in Florida here: https://www.youtube.com/watch?v=df5BCL0ocFE

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