085: Building the Brand: Part 1 "Confidence"

In this episode, I kick off a multi-part podcast series sharing the in-depth stories and lessons learned since starting Bare Performance Nutrition in 2012. I discuss the foundation of BPN, focusing on confidence, curiosity, and courage, recounting pivotal moments like battling an eating disorder as a teenager, discovering a passion for fitness and nutrition, joining the Army ROTC, and finally deciding to launch BPN. This episode covers the early challenges, key milestones, and the initial steps taken to grow the brand.

Chapters:

00:00 Introduction to the series

03:19 The Birth of BPN

05:05 Overcoming Personal Struggles: My Battle with an Eating Disorder

13:26 Discovering Fitness and Nutrition

19:09 College Life and ROTC Journey

27:01 The Confidence Booster: LDAC Experience

34:14 The Genesis of BPN: From Idea to Reality

39:45 Discovering the Golden Ticket

41:00 Creating a Business Plan

42:40 Launching the First Product

43:58 Facing Industry Challenges

45:53 The Power of Naivety

53:26 Early Marketing Struggles

59:55 The Harsh Realities of Business

01:04:08 Doubt and Determination

01:12:44 Graduation and Future Plans

01:14:14 Preparing for the Next Chapter

Strength, endurance, and wellness supplements to fuel your performance. SAVE 10% at BPN Supps:

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