105: Building the Brand: Part 6 "The Storytelling Machine"

In Part 6 of the series, I take time and recount the journey of BPN from April 2019 to summer of 2022, highlighting our move to a second warehouse, the introduction of the hybrid athlete, and the explosive growth during the COVID-19 pandemic.

We'll talk about some personal milestones, such as my first Ironman, tackling the Leadville 100, and shifting focus to the committed audience. I'll emphasize the importance of storytelling, community building, and lessons learned from endurance training that parallels business and life. The episode reflects on both professional and personal growth, especially after becoming a father.

CHAPTERS

00:00 Introduction and Recap of Chapter Five

01:17 Building a Brand: Lessons and Growth

02:09 Endurance Journey and Pandemic Challenges

03:37 The Hybrid Athlete and Business Evolution

04:35 Fatherhood and Shifting Focus

05:42 Key Lessons from Chapter Six

09:59 Content and Storytelling Machine

12:31 Ironman Prep and Business Chaos

21:05 Leadville 100: A Life-Changing Experience

31:01 Rocky Raccoon 100-Miler: Overcoming Adversity

32:28 Marathon Training: Achieving New Personal Records

34:16 The Obsession with Improvement

38:36 Endurance Training and Business Parallels

52:09 Building a Community, Not Just an Audience

58:07 Personal Growth: Balancing Family and Ambition

01:02:58 Conclusion: Reflecting on the Journey

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MENTIONS:

Watch More Than the Miles:

https://youtu.be/6GdPP_a2sNI?si=b-l4_oI9KZhi8Q_2

Half Time by Bob Buford

https://www.amazon.com/Halftime-Significance-Bob-P-Buford/dp/0310344441

From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life by Arthur C. Brooks

https://www.amazon.com/Halftime-Significance-Bob-P-Buford/dp/0310344441

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