We had the chance to speak to Grant Petty of Blackmagic Design at this year’s NAB conference. It was as much of a conversation about technology and innovation as it was a conversation about human nature.
In today’s episode, No Film School’s Jourdan Aldredge speaks with Blackmagic CEO Grant Petty to discuss:
- Developing the URSA Cine with a post-production mindset
- Zero-cost options from Blackmagic for beginners
- Why Grant doesn’t like to compete with others
- PYXIS camera and its features
- Creating products that lend to an efficient post-production workflow
- Exciting new changes and updates to DaVinci Resolve 19
- Grant’s opinion on AI and the future of editing
- The moment he fell in love with color correction
- Feeling lonely and misunderstood
- Why you have to be a ruthless, yet empathetic product engineer
Memorable Quotes
- “Business people are some of the stupidest people in the world.” [22:25]
- “A lot of this technology is just shit. It’s not very reliable.” [29:11]
- “If it gets too smart, it’s just another species to kill. Humans are fantastic at killing everything. We just gotta go hunting computers.” [30:45]
- “With creativity comes great loneliness.” [47:58]
- “You got to be simultaneously ruthless and simultaneously full of empathy.” [50:00]
Mentioned:
A First-Hand Look at the New Blackmagic URSA Cine 12K at NAB 2024
Check out Jourdan's article
Blackmagic URSA Cine
Blackmagic PYXIS
DaVinci Resolve 19
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