SaaStr 017: Why Fellow Founders Make The Best Advisors & A Transparent Pricing Model Is Fundamental with Laura Behrens Wu, Co-Founder & CEO @ Shippo

Joining us today on The Official Saastr Podcast is Laura Behrens Wu, Laura is the Founder & CEO @ Shippo, the API and dashboard for all your shipping needs. They have raised from the likes of SoftTech, 500Startups, SLow Ventures and many more incredible investors. In today's show with Laura we discuss:

• What are APIs and what do they allow us to do?
• With APIs developer adoption is crucial, what has worked for Laura in terms of finding developers, onboarding them and ensuring developer retention?
• How much of a role does content marketing and education play in a complex product and tech stack, like Shippo? What strategies have been the most successful in educating potential clients?
• Why does Laura believe transparent pricing is so fundamental? How does Laura harness the freemium model while attempting to onboard large corporate clients
• What do the next 20 years hold for Shippo? What will it take to reach the milestones?

In a round we call the 60 Second Saastr, we also hear:

1. Most challenging element of building Shippo?
2. Biggest advice to SMB’s on shipping options?
3. The fundraising process: What was it like?

If you would like to find out more about the show and the guests presented you can follow us on Twitter here:

• Jason Lemkin
• Harry Stebbings
• Saastr
• Laura Behrens Wu