SaaStr 044: Mattermark's Andy Sparks on How To Hire, Train & Incentivise Your Sales Team

Andy Sparks is the Co-Founder and Head of Sales @ Mattermark. He was previously the Technology Editor at Referly before the company pivoted to become Mattermark. Andy joined the Referly team via an acqui-hire of his company, LaunchGram, by Referly in February of 2013. Now I am going to leave the bio there as Andy does a much better job of it in the show than I do!

In Today’s Episode You Will Learn:

• How Andy came to be a 1st time Head of Sales with Mattermark?
• What are the requirements for stretch VPs to be successful?
• How can Head of Sales clearly and efficiently communicate with their reps? What are the 3 things all sales reps have to be trained on?
• What are the must haves when looking at sales reps? Are there different types of reps for different stages in the business?
• How to effectively establish a compensation structure for your sales team that is incentivising to them and to the company?

If you would like to find out more about the show and the guests presented you can follow us on Twitter here:

• Jason Lemkin
• Harry Stebbings
• Saastr
• Andy Sparks