SaaStr 463: Atlassian Chief Revenue Officer Cameron Deatsch Shares 10 Learnings from Atlassian’s Unique Go-to-Market Model

20 years ago, Atlassian pioneered the direct-sales model in the B2B software space based on the belief that software should be bought, not sold. Join Cameron Deatsch, Atlassian’s Chief Revenue Officer, in conversation about the challenges and benefits of building a flywheel powered by word of mouth and amplified by data-driven touchpoints.