SaaStr 584: More Than Revenue: Why Choosing Your First Customers Matters More Than You Think with Pigment Co-Founder & Co-CEO Eléonore Crespo

Most software startups rely on ARR as the first indicator of success. However, not every company understands the power of trust and credibility your first customers bring. Eleonore will speak about Pigment’s customer growth strategy and the approach to build a raving ambassador community. She will also share insight into bringing the trust philosophy into early product development.

Full video: https://youtu.be/GpRBa7e6IKs

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