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The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 623: Removing Friction: How to Turn More Than 40% of Your Prospects Into Long Term Enterprise Customers with Attentive Co-founder and CEO Brian Long

22 min • 6 januari 2023

In any given day, the enterprise buyer has many priorities that will come before your product. How do you ensure your solution gets implemented and retained?

In this session, we walk through some of the lessons learned at Attentive on their path to over 5,000 customers in 5 years. We will dig into real world examples for reducing friction in sales, product and customer success.

 

Full video: https://youtu.be/47ReBgKEgEY

 

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