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The Omni Show

Brent Simmons, Marketing Human

24 min • 20 februari 2019
Full transcript and show notes at theomnishow.omnigroup.com

Brent hosts The Omni Show and writes blog posts, articles, App Store descriptions, newsletters, and other things for The Omni Group. That is, he normally hosts The Omni Show, but this week we have a guest host, Rose Orchard, who graciously agreed to interview Brent.

It’s tempting to say that if words and sentences are involved, then Brent probably works on it. But that seriously underestimates the sheer amount of writing that a software company produces.

Brent doesn’t write the manuals: Dave Lonning does. He doesn’t answer all the support email or write support articles: people on Brian Covey’s support team write those. He doesn’t write all the blog posts: Ken Case and others write blog posts too. He doesn’t write all of Inside OmniFocus either: a whole bunch of different authors write for that site. He doesn’t write release notes: the various Prime Ministers write release notes for their respective apps.

Even though he doesn’t do all these things, he does, somehow, manage to look busy. Well, somewhat busy. Busy-ish. :)

You can find Brent on the web at his long-time blog at inessential.com. And you can find him on the Omni Blog and the Omni Microblog.

Some other people, places, and things mentioned:

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