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The Ongoing Transformation

Eternal Memory of the Facebook Mind

25 min • 7 december 2021

Social media platforms like Facebook and Spotify analyze huge quantities of data from users before feeding selections back as personal “memories.” How do the algorithms select which content to turn into memories? And how does this feature affect the way we remember--and even what we think memory is? We spoke to David Beer, professor of sociology at the University of York, about how algorithms and classifications play an increasingly important role in producing and shaping what we remember about the past.

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