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In this episode co-host David Bilbrey continues to explore the intersection between permaculture, regenerative business, and the paradigm of capitalism by speaking with Alex McIntosh and Mario Garcia of Thrive Natural Care. Together they talk about how a company with a strong ethos can influence their competitors in the marketplace, while still caring for their business partners and customers. Listen to this conversation to learn more about how we can change the system from the inside, by modeling our preferred actions for others.