Every now and then, a film comes along that proves word-of-mouth marketing can be a powerful tool. Even though we are just beginning 2023, we already have an example of a film that has earned so much buzz without a hint of marketing, the indie horror film, “Skinamarink.” And in this episode of The Playlist Podcast, I got the chance to speak with Kyle Edward Ball, the writer-director of what some people are calling the scariest film of all time, “Skinamarink.”