Many churches I know struggle with quantifying “success” when it comes to their digital efforts. Maybe a pastor asks, “Hey, why do we have a podcast?” Or, “What’s the point of a YouTube channel anyway?” So if you hear a question like that and struggle with the thought of how to answer it - you’re not alone. But by the end of this video, you will know how to answer those questions and you’ll have a three-part framework to measure every digital decision you make.
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What's In This Session?
- “We are starting a Podcast here at the church and have been asked by lead pastor to present some metrics on how we will measure 'success' in year one. Any thoughts?" (0:38)
- "That would largely depend on what you're trying to achieve and how your church measures success.” (1:02)
- 3 part framework (3:18)
- The Goal: Every Christ-following church exists to help people: love God, love others, and make disciples (3:44)
- The Resource: Attention; the most valuable commodity your church can possess (5:07)
- The Action: Next steps (submit a prayer request or talk to a pastor, church announcements at the top of the episode, infrequent next steps focusing on building authority wherein you track listens and subscribers) (5:24)
- 23% of adults listen to podcasts, 42% of millennials listen to podcasts, and 17% of practicing Christians listen to podcasts every single day - Barna Trends 2018 (6:28)
Show Notes & Resources Mentioned: