On this episode of The Product Perspective, we welcome Matthew Johnson, a seasoned product manager with almost two decades of experience in the software industry.
We discuss the importance of prioritizing user feedback, how to efficiently manage it, and implementing a culture of listening to customers throughout all stages of product development. We go over how user feedback can help prioritize roadmap items and how structuring sprints can lead to the consistent delivery of customer-requested features and a quicker response time.
Additionally, we talk about how to create a dedicated portal for public feedback and why cultural feedback can shift conversations in product meetings to focus on customers. Furthermore, we discuss how user feedback can help solve decision-making and should not only be collected but acted upon.
Lastly, we delve into how Jobs-to-be-Done (JTBD) framework can be used for predictive innovation, how reviews for tools in the market can provide valuable insights, and how creating a spreadsheet with features and objectives can help rank them based on their impact. This episode is perfect for product managers who want to learn how to build and manage successful software products.
Resources:
https://userback.io/portfolio/user-centered-product-development-report/
https://userback.io/userversity/guide-to-user-feedback-for-product-managers/