What Does It Take for Brands to Deteriorate? Tips on Using Your Name to Build Your Brand, and Scott’s Bucket List

Scott discusses brand strategy, specifically why some brands have strong reputations while others don’t. He then advises a listener who shares a name with an adult film star and is struggling with those SEO implications. He wraps up with his thoughts on bucket lists and advice to a listener turning 40 years old. 

Music: https://www.davidcuttermusic.com / @dcuttermusic

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