In this episode of The Prompt, Jim Carter III talks about a major shift that's taking place in the world of SEO following a game-changing update from Google. With a focus on the impact of AI-generated search results, Jim explains the implications for businesses and marketers, offering insights into the evolving landscape of SEO. From the rise of AI-generated answers to the changing metrics for success, Jim breaks down the key changes and their potential effects on the industry. Join Jim as he explores the intersection of AI and SEO in this dynamic new era.