Experience has shown that in addition to the mitzvah of Ahavas Yisroel, this also brings people closer to Yiddishkeit. The Baal Shem Tov said he had the ability to ascend to the heavens in a storm, but he preferred to go through the path stated in the verse, "You are dust, and to dust you shall return."
https://www.torahrecordings.com/rebbe/igroskodesh/011/011/3697