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Craig Federighi and Eddy Cue showed up on The Talk Show: http://daringfireball.net/thetalkshow/2016/02/12/ep-146
Not to be outdone, Dan wrote an article Phil Schiller liked: http://www.macworld.com/article/3030423/macs/a-mac-for-all-seasons-why-the-mac-has-so-much-staying-power.html
A contrary opinion on Apple's perceived bug problem: https://medium.com/@AlexandraMint/apple-s-elephant-in-the-room-5383a43dc413#.wxrznbtbf
Sonos and Apple made an ad together: https://www.youtube.com/watch?v=o4Aop0_Kyr0&feature=youtu.be
Dr. Dre is making a show of some kind for Apple: http://recode.net/2016/02/15/apple-got-into-the-tv-business-so-it-could-make-tv-commercials-for-apple-music/
Personally, we'd like to see more like this: http://appleinsider.com/articles/15/06/11/apple-posts-backstage-parody-sketch-from-wwdc-2015-online