Episode 10 - Chad Hillard (Hillydilly Founder)

During the 2010s, blogs were the dominant form of online music discovery and very few had the industry-wide prestige of Hillydilly. Formed in 2007 by Chad Hillard, it gained traction in 2012 as one of the most well-curated places to find new music and helped to break artists like Lorde and Halsey. By 2016, it was directly responsible for helping to launch Billie Eilish's career, among others.

I had a chat with Chad about how Hillydilly came to be, what it was like running the blog, and why things came to an end in May of 2020.