Episode 2 - Peter Åstedt (Festival Director)

Peter Åstedt has been working in the music industry for over 30 years, having started his own label, Dead Frog Records, at the age of fifteen in 1990.  He was an early protagonist of the digital revolution and uploaded his first mp3 in 1995, plus he worked on one of the first legal mp3 stores, Vitaminic. He's also been active in distribution, publishing and live shows, and is currently known for his Future Echoes music festival that takes place in Sweden. I had a chat with him about his long-running career, covering how he went from a teenager label owner to a current-day festival owner.