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The Road to Autonomy

Episode 207 | Autonomy Insights: Warehouse Automation: An Emerging $150 Billion Market

14 min • 24 juni 2024

Dive into the cutting-edge world of warehouse automation as Josip Cesic, CEO & Co-Founder, Gideon joined The Road to Autonomy Founder Grayson Brulte to discuss the current state and future of this rapidly evolving market. 

During the conversation they discuss how AI and robotics are revolutionizing supply chain operations, particularly in the realm of autonomous forklifts.

Discover why major Fortune 100 companies are doubling down on warehouse automation and learn why it’s no longer reserved for early adopters. Josip explains the driving forces behind this trend, including labor shortages, changing workforce desires, and the quest for operational efficiency.

Key highlights include:

  • The $150 billion market opportunity
  • How AI is enabling end-to-end automation solutions
  • The global impact of forklift driver shortages, from Japan to the UK
  • Gideon’s partnership with NVIDIA and its implications for the industry
  • Insights on market adoption across different sectors


Josip also addresses the challenges of developing autonomous systems for various applications and why staying focused on solving specific problems is crucial for success. He shares his perspective on the future of warehouse automation, predicting a completely reinvented supply chain landscape within the next decade.

Whether you’re interested in robotics, AI, supply chain management, or investment opportunities in emerging technologies, this discussion provides a comprehensive overview of the warehouse automation revolution. Join us as we explore how autonomous forklifts and AI are reshaping the future of logistics and distribution.

Don’t miss this opportunity to stay ahead of the curve in one of the most dynamic and rapidly growing sectors in technology and logistics. Watch now to understand the $150 billion revolution that’s transforming warehouses worldwide.


Episode Chapters

  • 0:00 Current State of Warehouse Automation 
  • 4:13 Gideon / NVIDIA Partnership
  • 5:23 Robotic Software + Hardware Stacks
  • 7:51 Autonomous Forklift Market Size
  • 9:08 Venture Capital Investing in Autonomous Forklifts
  • 10:46 Consolidation in the Autonomous Forklift Industry 
  • 12:09 Future of the Warehouse Automation Market


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About The Road to Autonomy

The Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.

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