James is a Lead UX designer at Edelman and is described as curious, driven, and compassionate. His passion for design and ability to find simple solutions to complex problems has defined his career. James has been a graphic & web designer for over 20 years. Applying that experience and passion to the UX field has challenged him in new and exciting ways. Learning to allow research to guide his path and design decisions has enhanced his ability to create more engaging and immersive experiences for the end user.