S3:E11 | Is Fin Pin the new "Beanie Baby craze" for scuba divers & mermaids? Their Ocean themed artwork is one of THE most popular names in the aquatic lifestyle

The Fin Pin Shop is officially the center of the universe for fun grabs at every trade show (Shark Con and DEMA to name a few) and of course they’re in popular dive shops and ocean-themed gift shops from sea to shining sea!

This isn’t just a scuba diver wonderland of art and trinkets, Fin Pin is made and supported by Marine Biologists, conservationists and artists. They have a massive online and social media presence, donate to a MULTITUDE of wildlife and aquarium charities, plus use smart and sustainable packaging and materials!

How does one dominate an industry with pins, stickers, and other fun goodies? Jaclyn walks me through the struggles, hurdles and excitement of launching what many would consider a niche business, and a crowded market.

Jaclyn runs Fin Pin along with her “partner-in-crime” Yasmin (interview coming shortly after this one) who combine forces, producing a constant flow of ocean-themed fun (oh, and of course plenty of Life Aquatic with Steve Zissou themed merch to go around!)

Probably my favorite part of the interview was her explaining their soft spot for the “underdog” species’ (like the Blobfish!) and even use a Mola Mola fish as their main logo. If you can turn the Blobfish into fun… I think you may have something there.

This interview is sure to impress and entertain any ocean, marine or aquatic enthusiast.

Jaclyn Gerakios has a Bachelor’s degree from Ohio University in Marine Biology and a Master’s degree from Nova Southeastern University in Environmental Education. She has worked as an aquarist, marine science educator, water quality technician, classroom teacher, nonprofit manager, SCUBA instructor, and even a performing mermaid! Jaclyn is now a marine biology professor at the University of Tampa.  She also is a volunteer supervisor with her local sea turtle patrol.

Website: https://finpinshop.com/

Facebook: https://www.facebook.com/finpinshop

Instagram: https://www.instagram.com/finpinshop/

Twitter: https://twitter.com/finpinshop

LinkedIn: https://www.linkedin.com/in/jaclyn-gerakios/

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Kenny Dyal is the host of The Scuba Diving Podcast:

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www.sweetwaterscuba.com