SBP 011: The Power of Video Marketing with, Jon Mowat

On this edition of the Sleeping Barber podcast, we welcome Jon Mowat, award-winning content creator and video strategy expert. Initially working as a director at the BBC, he now turns his expertise to helping businesses achieve their objectives through engaging and powerful video campaigns as managing director of Hurricane Media - one of the UK's leading video marketing agencies. 

Author of the book, Video Marketing, Create Engaging Video Campaigns to Drive Brand Growth and Sales, we spend time discussing the nuances of video marketing, some of the do's and don'ts and tea towels!

It's a great listen we hope you enjoy.

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Our Guest:

Follow Jon Mowat on LinkedIn: https://www.linkedin.com/in/jonmowat/

Hurricane Media: https://www.linkedin.com/company/hurricane-media/

Link to book: https://www.koganpage.com/product/video-marketing-9781398601147

20% off Promo code: sleepingbarber20

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The Sleeping Barber Podcast:

Follow our updates here: https://www.linkedin.com/company/sleeping-barber/

Get in touch with our hosts:

Marc Binkley: https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/

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Timestamps

• 0:45 - Jon Mowat Bio
• 2:08 - A funny story from Iraq
• 4:01 - What makes video so unique
• 6:03 - Video across the sales funnel
• 8:17 - How video has changed
• 10:45 - How to use video across different touchpoints
• 13:46 - Video is more than just a TV commercial
• 16:09 - Where people watch video matters
• 19:44 - Video marketing planner
• 21:06 - Don’t waste your money: pre-plan your video shoot
• 25:08 - Less is more - Emotion, Fact and Action helps brand videos Airbus example https://youtu.be/Bw66ZJR2-8w
• 28:44 - Which emotion is important for your brand?
• 31:49 - Why emotion is important in B2B
• 33:14 - Why does video work
• 37:48 - How to prioritize the goals of video
• 42:48 - Why video costs more than email
• 45:47 - How to test a video
• 48:44 - Death by committee: how to protect ideas for your video
• 52:00 - Do you build videos for the channels, the idea or the audience?
• 55:40 - Do your objectives match your video’s performance metrics?
• 59:30 - More about Jon discount code: SleepingBarber20
• 1:01:01 - Post pod with V and Marc