SBP 024: What Marketers Don't Know. With Tom Roach

In this week's episode, we are thrilled to welcome Tom Roach, the VP of Strategy at JellyFish, a marketing performance company.
During our conversation with Tom, we'll explore a wide range of themes that are top of mind for marketers in today's rapidly evolving landscape. We delve into some thought-provoking questions frequently on marketers' minds, such as the value of advertising, the importance of purpose and how it can be a critical driver of success in marketing, and explore the nuances of ROAS and ROI. 

So, be sure to tune in and join us for this great episode!

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Our Guest:

Follow Tom Roach: https://www.linkedin.com/in/tom-roach-5b468026/

Follow JellyFish: https://www.linkedin.com/company/jellyfishglobal/

Tom's Blog: https://thetomroach.com/

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The Sleeping Barber Podcast:

Follow our updates here: https://www.linkedin.com/company/sleeping-barber/

Get in touch with our hosts:

Marc Binkley: https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/

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Literature and Links:

• Why Advertising Will Never Die: https://thetomroach.com/2022/06/06/why-advertising-will-never-die/
• Modern Marketing Myopia is Losing Perspective: https://thetomroach.com/2021/05/01/modern-marketing-myopia-is-marketing-losing-perspective/
• The Most Valuable Business Tool Ever Invented: https://thetomroach.com/2020/11/12/the-most-valuable-business-tool-ever-invented/
• Most Marketing is Bad Because it Ignores the Most Basic Data: https://thetomroach.com/2020/11/10/most-marketing-is-bad-because-it-ignores-the-most-basic-data/
• The Stupidity of Sameness and the Value of Difference: https://thetomroach.com/2020/11/09/the-stupidity-of-sameness-and-the-value-of-difference/
• Beware of ROAS, ROIs Dangerous Digital Twin: https://thetomroach.com/2022/10/22/beware-of-roas-rois-dangerous-digital-twin/

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Timestamps

• 0:47 - Intro
• 2:43 - Is there value in advertising?
• 6:05 - Are Superbowl ads worth the cost?
• 8:12 - Advertising as a strong force vs. a weak force
• 13:40 - Why the pendulum is swinging back to brand from performance advertising
• 18:03 - Amazon is one of the worlds largest advertisers.Is Tesla next?
• 22:03 - Open letter to CMOs - the value of brand building
• 27:39 - The different levers of brand building
• 30:31 - Bothism and balance in short and long-term marketing
• 32:43 - Difference vs. Differentiation - are they the same?
• 38:57 - Is differentiation sustainable?
• 41:13 - Purpose
• 43:15 - When purpose works
• 47:14 - ROI and it's evil twin ROAS
• 54:18 - How and what to consider for brand measurement
• 59:49 - More about Tom
• 1:02:03 - Post Pod

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Where to Listen:

Apple Podcasts:

https://podcasts.apple.com/us/podcast/sleeping-barber-podcast/id1609811324

Spotify

: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyf