The Sleeping Barber – A Business and Marketing Podcast
Welcome to another episode of the Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week.
Enjoy the show!
Our Hosts
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
In the News:
Eddie Bauer Changed its logo because Gen Z doesn’t read cursive:
https://www.fastcompany.com/90963252/eddie-bauer-new-logo-ditches-script-and-adopts-a-goose
Source: Fast Company
‘Trust your gut’: Marketing leaders on prioritizing wellbeing when job hunting.
https://www.marketingweek.com/marketing-leaders-prioritising-wellbeing-job-hunting/
Source: Marketing Week
Marketing enters its Taylor Swift era: Here’s what the numbers say!
https://www.marketingdive.com/news/taylor-swift-era-marketing-ads-numbers-statistics/695775/
Source: Marketing Dive
AD Platforms are Dropping New Toys for the Holidays
https://marketingnewscanada.com/news/new-toys-from-meta-pinterest
Source: Marketing News Canada
Canadian Survey of Consumer Expectations—Third Quarter of 2023
https://www.bankofcanada.ca/2023/10/canadian-survey-of-consumer-expectations-third-quarter-of-2023/
Source: Bank of Canada
Ads don’t wear out, Only marketers do
https://www.marketingweek.com/consumers-tired-ads-marketers/
Source: Marketing Week
The Marketing Moment
Sprite: Heat Happens, Stay Cool.
Literature links:
Marketing Interactive: https://www.marketing-interactive.com/sprite-launches-global-campaign-to-urge-people-to-keep-cool-in-the-heat
Ogilvy: https://www.ogilvy.com/work/heat-happens
Kantar: https://kantar.turtl.co/story/brand-footprint-2023-p/page/6/5
Ad of the Week
Cadbury - Garage
https://www.youtube.com/watch?v=JHEJfRnWyBM
© 2023 Sleeping Barber